Sidekick Strategies

HubSpot Implementation Specialist with George B. Thomas.
HubHeroe in the making: 
https://hubheroes.transistor.fm/33
https://sidekickstrategies.com/hubheroes/hubspot-world-certification-week-2024
HubSpot Certified Trainer
51 Active HubSpot Certifications
#HubHeroe

Working alongside HubSpot and Inbound legend, George B. Thomas, is beyond amazing.

We are not only serving amazing clients, innovators, and providing HubSpot & inbound marketing help to humans that are transforming the industries in which they compete, but we also make sure that the human element is never discarded.

We provide at a high level:
- Content marketing help
- HubSpot Training
- HubSpot Onboarding 
- HubSpot Implementation 
- HubSpot Consulting
Across all available Hubs.
And we are also HubSpot Helpers that empower new users into becoming the HubHeroes that their organizations demand.

HubSpot Implementation Specialist

Fuentes Zapata

The LLC is a single-member business that has multiple lines of passive (or semi-passive) revenue:

Currently, Fuentes Zapata LLC generates revenue that is attributed but not limited to the following activities:
- Affiliate programs from specific MarTech tools.
- Crowdfunded Real Estate via Fundrise.
- Equity in startup: Arrived Holdings Inc.
- Quarterly commission as a HubSpot Solutions Provider. (pre-2025)
- Ecomm gigs (pre-2025)
- Business growth consultations & On-Demand MarTech and Marketing Ops Support.



The Individual: 
As Jorge Fuentes, we sustain the friends-turned-clientele relationships with Rubicon Carbon (TGP-funded $1B environmental sustainability firm) and CLICKPlacement (Google Premier partner agency with over 20 years in business). And occasional free consultations for Azteca Inflables (my family’s 25+ years inflatables manufacturing business).

In addition, I receive book royalties. And I obtain exposure via Featured articles in top marketing-related blogs (see attachments).

Consultor independiente

CLICKPlacement

Google Ads agency that works with small to global organizations to expand their digital reach and maximize prospect and customer engagement with proven Google Ads strategies.

I've helped the amazing team at CLICKPlacement in the management of about 4-5 legacy client Google Ads accounts with ad spend in the $5-15k/mo range.

Google Ads Specialist

Llama Lead Gen

Build Buzz for Your Business.
Generate Leads.
Meet Your Targets.
Then Beat Them.

I helped the amazing team at Llama Lead Gen with the management of 3-4 LinkedIn ad accounts with an average monthly ad spend in the $1-10k/mo. range.

Digital Marketing Contractor

OneLocal

As part of a freelance project, I performed the UA to GA4 migration of 500+ clients, helped with the OneLocal Analytics product revamp, and helped in the Paid Media and Programmatic Advertising implementation for companies in the Health Services, MedSpa, Moving, and B2B industries.

Marketing Analyst

Directive

Paid Media Specialist serving B2B & SaaS companies with monthly ad spend between $100-$500K USD
I help serve ads on platforms such as:
- Google Ads
- StackAdapt
- LinkedIn
- Capterra

And leverage tools such as:
- TrueClicks
- Google Ads Editor
- ChatGPT Plus
- Copy.ai

I applied intent-based search campaigns to generate warmed up audiences which I could later retarget to via LinkedIn by leveraging the platform’s firmographics. The gist of it was Google Ads intent + LinkedIn’s firmographics = B2B gold.

I also applied the creation and verification of TAM lists via ZoomInfo, which further narrowed down my ICP via LinkedIn. Focused on Customer Generation over Demand Generation or Lead Generation. First party data for the win.

Paid Media - Account Specialist 

JULIUS Connected 2 Grow

Assigned to client MSE Supplies.
Responsible for customer retention via email marketing and marketing automation strategy.
Via ActiveCampaign and Klaviyo implementation.
 Also aid in organic LinkedIn growth, and guide lead generation tactics that align with company-wide goals.

Email Marketing Specialist

Uhuru Network 

Digital Marketing Consultant at Uhuru Network Texas LLC. An agency that is a:
- Google Partner
- Hubspot Platinum Solutions Partner

Specialized in Media Buying (PPC, Display, Video, Search) and Marketing Automation  through platforms such as:
- Google Ads
- Facebook & Instagram Ads
- LinkedIn 
- Hubspot Marketing Hub
- Pardot 

My marketing automation skills include but are not limited to:
- Generating Workflows in Hubspot used for automating Email Nurture Series, updating Lead Scoring and Contact/Deal/Company properties.
- Creating Custom Dashboards and Reports for Sales and Marketing teams.
- Creating Engagement Studios (Drips) in Pardot
- Automating Lists
- Database cleanup
- Other relevant automations involving tools such as Zapier
- Implementing integrations across relevant automation tools
- Implementing ABM initiatives

Most relevant company-wide milestones achieved thus far:

By being the only member of the company to have the Google Ads Display, Video, Search and Shopping active certifications I was able to help Uhuru meet the new requirements for becoming a Google Partner in June of 2022.

First person to complete the full hours of the Hubspot Partner Solutions Program Certifications.

Certifications:
- Google Ads (Search, Video, Measurement, Display, and Shopping certifications)
- Google Analytics Individual Qualification
- Hubspot (Inbound, Sales Software, Marketing Software, Digital Marketing, Content Marketing, and several Solutions Partner Program certifications such as: Client Management, CMS Implementation, Delivering Client Success, Delivering Sales Services, Developing a Sales Plan, Guided Client Onboarding, Marketing Hub Implementation, Objectives-Based Onboarding, Platform Consulting, Selling Sales Services, Solutions Partner Certification, Growth Driven Design, Salesforce Integration, Marketing Hub Demo, Sales Hub Demo Certifications etc. )
- Facebook/Meta Blueprint Certification Digital Marketing Associate 100-101

Digital Marketing Consultant

Primero Tu Patrimonio

Founder of insurance agency Primero Tu Patrimonio in the city of Mérida, Mexico.

Licensed insurance agent level "A". Specialized in selling auto insurance as an independent insurance broker for Quálitas Compañía de Seguros, the top-rated car insurer in Mexico, with 1 out of every 3 cars in the country being insured by it.

Primero Tu Patrimonio's offering also covered Health, Life, and Savings insurance provided by Allianz. Since August 2021, I became a certified advisor and corporate insurance agent of Allianz, the third largest insurer in the world with AUM beyond 2.5T EUR.

Insurance License Number: V308827

I later donated my whole insurance portfolio to my friend Arturo. And Primero Tu Patrimonio is officially dissolved.

Insurance Agent

Céntrico Digital (Acquired by Uhuru Network, Dec 2021)

I started at Céntrico on December 6th, 2021, but Céntrico Digital was acquired by Uhuru Network Texas LLC, and I am a Marketing Consultant for Uhuru effective since January 2022.

While at Céntrico I specialized in PPC Advertising and Marketing Automation with tools such as:
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Hubspot
As well as supported results with other relevant tools such as Google Data Studio, and Analytics.

Marketing Strategist

Hi, there! 👋
Thanks for viewing my profile.
Here's a bit about me...👇

I’m a marketing professional with experience in HubSpot implementation, digital advertising, and B2B growth strategy. I’ve managed CRMs with 4M+ contacts, overseen Google Ads and LinkedIn Ads budgets of $150K+/month, and have an all-time high 51 active HubSpot Academy certifications' record along with holding Google Ads and LinkedIn Strategy certifications.

My background includes roles at digital agencies and global companies where I specialized in marketing operations, CRM, paid media, and analytics. I’m currently a HubSpot Implementation Specialist, HubSpot Certified Trainer and “HubHeroe" at George B. Thomas' Sidekick Strategies.

Looking forward to connecting! 🏆

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