NIUM

Lead global marketing and communications team, including global brand, content, communications, growth, digital, and product marketing for one of the fastest-growing global B2B payments platforms. Privileged to be part of a team bringing the next-generation, now.

Senior Vice President, Global Head of Marketing and Communications

Early Warning®

Built and led all B2B marketing and communications for Early Warning Services, a bank owned Fintech, best known for operating the Zelle payments network. Served as primary spokesperson for Zelle since its inception.


Directed Audience marketing to consumers, corporates, small businesses, and industry for banking solutions that spanned wholesale and retail.

My responsibilities include PR, crisis communications, public affairs, employee/internal communications, industry communications, social media, content marketing, sales enablement, events and demand creation.

Vice President of Communications / Vice President of B2B Marketing

Samsung Strategy and Innovation Center

Marketing and Communications for Samsung's Strategy and Innovation Center Data Center Initiative.

Led GTM planning for a stealth startup - spun out of Samsung. Work included product content development, marketing plan, brand development and naming, internal communications, etc.

Senior Director, Product Marketing

Avaya

Served as interim co-CMO.

Led a team of talented, creative and dedicated communications professionals with responsibility for international influencer relations, analyst relations, executive communications, global social media, thought leadership programs, and content marketing. Executed purpose-driven brand- and market- driving integrated campaigns that raised awareness and increased consideration. 

Check out some of the award-winning campaigns I spearheaded:

New Rules of Engagement
http://www.avaya.com/usa/new-rules-of-engagement/

Translating Tech with Ava, the Engagement Specialist
http://www.avaya.com/usa/about-avaya/our-company/company_overview/meet_ava/

Senior Director, Global Communications

NetApp

Grew and led a global team that defined and communicated all aspects of the NetApp story 
 
Led evolution of PR and Social Engagement team to data-driven content publishing

Harnessed the voices of partners to validate and reinforce NetApp business and technology strategy. Partners include Microsoft, SAP, Cisco, VMWare, Citrix, Oracle and Red Hat.

Served as lead strategist for all external communications activity, including social publishing and earned media programs

Drove proactive/reactive crisis communications and M&A work

Led company-wide social business strategy development and tactical execution

Global Director, External Communications (PR, Social Media, Sponsored Media)

Burson Cohn & Wolfe

Account leadership team member managing B2B communications campaign work for Panasonic, including programs tailored to the  government, public sector, and entertainment verticals. 

Senior communications team lead for Walmart Global e-Commerce, including mobile, social and online; consumer electronics; and, retailtainment initiatives. 

Member of the San Francisco office leadership team. 

Completed WPP Maestro training

Vice President, Technology

THX Ltd.

Built and led a team of experienced marketing communicators to further the expansion plans of one of history's iconic entertainment brands. Managed all outbound communications functions, including public relations, advertising, digital, social media, content generation, and events.

Senior Director, Marketing Communications

Microsoft

Strategic marketing for Microsoft Office, Microsoft Exchange, Unified Communications, Windows Phone, and HD DVD.

Brand Development, Experiential Marketing, Communications, and Marketing Campaigns for some of the biggest brands in technology.

Group Marketing Manager

FrontBridge Technologies (Acquired by Microsoft Corp.)

Role included media and analyst relations, collateral development, website content development, trade show coordination and event management

Marketing Communications Manager

Weber Shandwick

Public relations strategist for clients in industries ranging from Telecommunications to security and semiconductor Design Software. Represented clients such as Mentor Graphics, Ingram Micro and Toshiba. Won industry awards for program excellence and was recognized in 2002 by PR Week Magazine as one of the top young PR professionals in the country.

Group Manager

Marketing and Communications Leader with more than 20 years of award-winning experience at multinational corporations, startups, and agencies. Boardroom confidante. Crisis diffuser. Team builder. Teams I lead deliver immediate results. 

Innovative expert in all aspects of marketing and brand communications, from content marketing and demand creation to internal/external/executive communications and digital. Equally adept at quantitative and qualitative aspects of marketing. Seasoned, trusted C-suite navigator. 

Exceptional writer, presenter, and evangelist for technology and business. Extensive experience leading global teams. Collaborative leader, multiplier, mentor, and coach.

**All views expressed on this profile are my own**

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