Suzuki Auto Co.

Build market share and the value of that share.
Build an internal and external team that live and breath the same vision.
Make things happen.

Marketing Manager

Off the Bench NZ

Off the Bench is a marketing service partner that will drive your business forward. We are small, nimble and experienced, and know how to deliver real value in everything we do for our clients. We are based in Auckland but can provide services across New Zealand.

Pride, passion and commitment to delivering success stories. That’s our daily mindset.

Off the Bench have a strong network of experts that can be called upon to build the ‘right sized’ team. Our services can then be tailor-made to suit a client’s specific needs. Nothing is over-engineered. No wasted expenditure.

Off the Bench. Game changing marketing services.

Owner

Volkswagen New Zealand

Marketing Project & Partnership Lead

Volkswagen Passenger Vehicles
- Effectively manage the marketing functions for Volkswagen to an industry leading standard to achieve Volkswagens business objectives and KPIs. 
- Manage all marketing strategy planning for Volkswagen from long term to annual plans including all research planning. 
- Manage all national communication campaigns with agency partners including both product and brand 
- Provide Volkswagens customer facing digital strategy  
- Management of all Agency Partners including yearly annual performance reviews. 
- Control of the annual fixed marketing budgets, including monthly updates on expenditure against budget. 
- Reporting to management and Volkswagen AG regarding the above.

Self Employed

Freelance Marketing Consultant

Volkswagen Commercial Vehicles NZ

Brand Strategy
Manage all marketing strategy, growth direction and budgeting. 

Brand and Retail Communications 
Start to finish creation, management, execution and ROI reporting of ATL/BTL communication activities both at a national or local level.  

Digital
Owned and paid media content management/creation including CMS experience (Umbraco), social media, SEM and SEO. Lifecycle touchpoint and lead management strategy/execution. Marketing automation deployment (Marketo).

Sponsorships
Investigation and negotiation of new sponsorship opportunities. Management, effective leveraging and ROI reporting of all sponsorship properties including ambassadors.

Stakeholder Relationships
Management of key relationships including Global HQ, senior management colleagues, creative/media agencies and Dealer Network partners.

Responsibilities include;

- National Volkswagen Dealer Network Marketing Strategy
- Creation, implementation and budget management of ATL/BTL campaign activation. 
- Sponsorship management (liaison and leveraging) including ambassador care.
- Key contact points including creative and media agencies, press and Volkswagen factory.

Senior Brand Manager

European Motor Distributors

Responsible for; Brand and communications development, product marketing/management, motivation and support to our sales network, lease companies and corporate partners, attainment of sales/profit objectives, creating/implementing sales incentive programs, maintain open factory dialogue on market actual and planned activities.

Brand Manager - Volkswagen Commercial Vehicles

Volkswagen Product Manager

Brand Manager

With vast experience as a commercially driven marketing professional, I have a proven track record of building strategies for a global brand, managing and implementing national campaigns and motivating multiple stakeholders to enable tangible business results. 

I relish the ability to collaborate with people to generate real-world business outcomes by way of effective marketing strategies. In short, I like to get stuff done, without the stress or drama.

My background also covers sales and product management, within both B2C and B2B environments. 

I'm super passionate about sport, health, family (being a dad) and friends.

Taplio

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Jake Tobin

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