Verde | SEO Agency for Fashion, Luxury & Sports Brands

A digital marketing agency specialising in SEO, dedicated to working alongside fashion, luxury and sports brands to increase their online visibility and maximise revenue. Working with the likes of Adanola, LA Space, Lavish Alice, Skinwork, Debut Studios & more.

I work directly with clients within fields that not only do I know well from a marketing perspective but also from a personal interest perspective, meaning I can identify key opportunities for them whilst having a clearer understanding of their respective industry and competitive landscape.

If you'd like to see how Verde can help you, contact me on joe@verdedigital.co.

Founder

Freelance Digital Marketing & SEO Consultant

Ink Digital

Working alongside agency founder to grow the agency, through new business pitches, team development, P&L/resource support and hiring processes.

Working on an agency rebrand that will help enable the agency’s long-term growth and expanding the overall offering of digital services.

Head of Digital / Business Development Consultant

HEAT

This role works across multiple different channels and teams to uncover areas of growth for the brand, from new digital platforms to new markets.

Leading on SEO development for the site, working alongside the Tech team on technical fixes whilst working on the on-page and content side too.

Set up WhatsApp for Business to enable HEAT to communicate product drops through WhatsApp newsletters/messages as well as emails and SMS, due to the higher CTR and CVR. This then fed into the Customer Experience team too.

Worked with the Growth and Tech team on developing a new loyalty scheme to retain users but also look into the development of community, wanting customers to be part of a wider HEAT ecosystem with rewards to grow and retain brand affinity. 

Utilised search data to inform the Buying team on brands and product popularity, separated into individual countries, individual months etc, which could help inform their decisions on product selection.

Growth Marketing Consultant

Verb Brands

Head of SEO & Digital PR team that grew to a team of 12. 

Worked with MDs on P&Ls, overseeing team finances, profitability, hiring and forecasting.

Senior point of contact for key clients within the luxury space, primarily fashion & e-commerce, including the likes of Net-a-Porter, Mr Porter, 111Skin, Gaucho, Bloomingdale’s etc.

Worked alongside other channel leads on cross-channel strategies dependent on client requirements.

New business focus, delivering all key SEO & Digital PR proposals alongside the New Business team.

Ran Web3 training sessions for both the in-house team and clients, developing a Web3 marketing service to be utilised by the agency. This was ran and developed by myself alongside my day-to-day role.

Head of SEO & Digital PR

Forward3D

Ran a team of 5 as the Senior SEO point of contact.

Accounts lead included Tommy Hilfiger, Calvin Klein, Urban Outfitters, De Beers and Virgin Atlantic.

SEO Organic Performance Team Lead

SEO Senior Organic Performance Manager

SEO Organic Performance Manager

SEO Content Marketing Manager

SEO Senior Link Account Manager

SEO Link Account Manager

SEO Link Account Manager Trainee

Prince of Wales Pub

Kitchen Assistant

Brentwood Leisure Trust

Event Assistant

Cooper Gay

IT Support Assistant Work Experience

St Helens RC Junior School

Teaching Assistant Work Experience

Founder @ Verde | Digital Marketing for Fashion, Luxury & Sports Brands • SEO Consultant & Freelancer

I am Joe, Founder of Verde - a specialist SEO agency working with e-commerce clients across fashion. luxury and sports.

I am a data-driven digital marketer with 12 years experience in digital marketing, with expert knowledge in SEO.

At Verde we work with the likes of Adanola, Puresport, Lavish Alice & more.

Previously I have also worked with clients and lead internal SEO efforts for brands such as Net-a-Porter, Tommy Hilfiger, Calvin Klein, Mr Porter, HEAT, Urban Outfitters, Virgin Atlantic, Gaucho and many more, including brands within the sports, jewellery and hospitality industries.

In August 2023 I founded Verde, to help brands within the fashion, luxury and sports space grow through tailored SEO & digital marketing strategies and consultancy. I then went full-time on Verde in February 2024 due to the expansion of the business.

If you are looking for some guidance or support for your business' SEO, drop me a message here or on joe@verdedigital.co.

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