Growth Strategies Lab

Delivering business transformation through strategic insights and world class technologies for CROs and CMOs.

-GTM operations practice advising on strategy, cutting edge technology, ABM, and funnel acceleration. 
-Frequent author and contributor on GTM strategy, including TechTarget, LeanData, Openprise, and RevOps.fm.

Principal GTM Operations Consultant & Co-founder

Openprise

Advisory Board Member for a leading data automation platform powering revops, marketing ops, and more.

Advisor

RingCentral

I led MOPS on a journey to pioneer deep GTM capabilities, enable rich customer experiences, and provide insights for leadership. Drove transformation of capabilities, teams, and sales motions.

I was responsible for GTM Architecture, Campaign Operations, Front End Development, Email Marketing, BDR operations, Privacy Operations, and more. I positioned Marketing Operations to be a strategic partner for Marketing and Sales.

Key Wins:
-Launched CDP and Omnichannel Journey Systems; Chat & Calendar Capabilities
-Reduced run rate labor costs 70% while 8x output
-Reduced time to deploy 70% while maintaining quality
-Reduced spend by 33% while improving capabilities
-High performance recognized through 4 promotions in 7 years
-Stood up Marketing PMO to ensure cross functional alignment and prioritization
-Built and led a 30+ person global marketing operations and technology center of excellence.

Vice President, Marketing Operations

Scaling capabilities for sales outreach, email, event operations, ABM, digital acquisition, customer adoption, and upsell campaigns.

Senior Director, Marketing Operations

Leveraged operational playbook to build out systems and teams to support 33% Y/Y growth resulting in lower run rate costs; SLA attainment; and completed martech roadmaps.

Director, Marketing Operations

Built the automated GTM infrastructure to enable high growth lead generation and email marketing.

Senior Manager, Marketing Operations

Kaspersky Lab

Part of a small team that led the multi-year transformation of Marketing into Enterprise Demand Generation. Led the global roll out of Marketo covering 20 international regions. Responsibilities included Marketo development, enablement, and governance.

Key Wins:
-Led training programs globally, with 100+ marketers trained across North America, LATAM, and EMEA
-Increased email deliverability and data quality in each region
-Scaled global integrated marketing Center of Excellence

Sr. Manager, Global Marketing Operations

-Led a thriving professional services practice delivering GTM platform strategy/execution, funnel insights, and accelerated revenue for global enterprises. I led over 40 engagements including with GE, FinancialForce, Upland Software, Alacra, and Perfecto Mobile.
-Authored popular industry blog and e-book with 5,000 visits/month and later sold.
-Frequent speaker at major marketing conferences including Adobe Summit.

Marketing Operations Consultant

The Economist

Responsible for Americas demand generation and regional marketing focused on Global 2000, US Government, and major universities.

Key Wins:
- Launched Marketo to automate routing and marketing channels; reduced 1,800 employee hours/year 
- Redeveloped regional event programs for higher quality leads at 39% lower cost
- Launched 25 product brochures with new focused ICP based copy.
- Increased ROMI 2.5x in 3 years

Sr. Manager, Demand Generation & Marketing Operations

Oversaw Sales for West Coast territory with responsibility for increasing customer adoption and driving whitespace revenue growth for subscription products and consulting services.

Key Wins:
- Achieved 66% sales growth year-on-year, over annual target by 47%, and 93% dollar growth.
- Consistently over quota in every quarter and led the global team in face to face meetings.

Enterprise Account Executive, West Coast US

Handled inquiries, trials, and the renewal process for clients in Academic, Federal Government, and Corporate sectors for 3 major territories. Helped manage $2MM in renewable accounts. Grew NRR to 117%. Sold over $100,000 in new and upsell business. 

This was an SDR, BDR, and CSM role in one.

Business Development Representative

eXtropia.com Pte Ltd

I revitalized and engaged the international open source developer network with unique contests and an active community on our site.

Created a new product called Instant Emergency Community.

Community Development Manager

GTM Operations & Technology Leader

B2B GTM Operations & Technology executive with 25-year track record of building world class platforms, teams, and products to accelerate revenue in high growth enterprises.

I have deep experience across sales, technology, and marketing as an operator and consultant in GTM Operations, leading global teams that run multi-million dollar tech stacks driving multi-billion dollar businesses.

Technical expertise includes: Adobe Experience Cloud, Marketo Engage, CDP, Data Warehouses, Customer Journey Design, Marketing Automation, Sales Automation, GTM Roadmaps, ABM, and more.

Taplio

Josh Hill's Linkedin Analytics

Josh Hill

Want to drive more opportunities from LinkedIn?