Muck Rack

Product Marketing Manager

Ware2Go

Implemented competitive intelligence program for sales and customer success team enablement

Curated sales enablement materials such as battlecards, product one-pagers, talk tracks, and merchant-facing collateral

Developed product marketing briefs and assisted with go-to-market plans 

Conducted thorough market analysis for customer-centric alignment across target segments and personas

Streamlined user research, gathering insights from merchants to enhance product messaging and customer satisfaction

Effectively communicated customer profiles and personas to internal stakeholders 

Led webinars to update internal teams on product enhancements, promoting effective knowledge sharing and company-wide understanding

B2B SaaS

Associate Product Marketing Manager

READI Consulting, LLC

Developed strategic plans for rebranding initiatives, ensuring alignment with organizational objectives and market trends.

Strategically positioned solutions across diverse social media platforms, identifying optimal channels for targeted audiences, resulting in the successful acquisition of $160K+ in funding.

Orchestrated the management of photography and content curation assets to effectively market and launch a new product line, leveraging these resources to drive consumer engagement and sales growth.

Secured a $20K prize in the Verizon Forward for Good Challenge through effective use of design
thinking, customer discovery sessions, business model canvas creation, and competitive analysis.

Head of Product Marketing

No Name Creative

Representing social media accounts to help them grow and engage with their communities.

Key Achievements:
- Managed and assisted in growing accounts to over 40 thousand followers
- Built and managed influencer relationships
- Full service content creation and social media strategy

Marketing Content Manager

Intuit Mailchimp

While working at Mailchimp as a Product Marketing Intern I:
•	Assessed cross-channel onboarding capabilities to assist with revamping site assets to reduce churn and increase product adoption
•	Worked as a Product Marketer on Mobile App team to assist with new feature launch and planning for future marketing 
•	Participated in user research, brainstorming sessions and implementation of product strategy across Mobile, Customer Experience, Marketing Core Cloud and Dotcom teams

Product Marketing Intern

Bill Kaelin Marketing, Events and Consulting

While working as marketing intern at Bill Kaelin Marketing, I was responsible for assisting the Project Manager with marketing research, planning and attending client relationship meetings, and helping in the production of events and event marketing.

Key Achievements :-
- Investigated and researched local community members to assist in influencer marketing and community outreach; Presented analysis to project manager; Compiled and presented data in Excel
- Planned and hosted high-end events for corporate and local clients
- Assisted with social media marketing elements such as photography

Marketing Intern

Atlanta First Agency

While I was working as sales representative at Atlanta First Agency, I assisted in implemented direct sales campaigns for garnering additional sales through trade show events nationally.

Key Achievements:
- Bridged gap between vendors and Spanish speaking buyers in Atlanta, Georgia and Las Vegas, Nevada
- Coached in sales, brand representation, and customer service
- Assisted sales team with reaching daily goals surpassing $40K in sales per day per trade show

Sales Representative

As Marketing And Social Media Intern at Atlanta First Agency, I developed compelling marketing strategies, assisted in creating a digital marketing strategy and oversaw digital media components.

Key Achievements:
-Helped coordinate and execute the company's social media strategy, working across key social media channels including Instagram and LinkedIn
- Directed and shot the videography of events, interviews and apparel marts
- Learned and assisted with scheduling and planning events, obtaining sponsorships and initiating brand collaborations

Marketing And Social Media Intern

Starbucks

As Social Media Manager at Starbucks- Norcross, I conducted qualitative and quantitative analysis to assess a potential digital marketing strategy.In addition, I presented insights and recommendations to upper management for marketing budget and feedback.

Key Achievements:
- Managed, scheduled and curated content for Norcross location
- Involved community in creation of content and started promotions based on community feedback
- Created a monthly strategy for growth and created an actionable plan to utilize digital tools to raise brand awareness

Social Media Manager

As Barista Trainer at Starbucks, I became a Barista Trainer in which I trained over 30 employees about the culture, value and skills to become a Barista.

- Provided redirecting and reinforcing feedback for trainees and seasoned coworkers.
- Hosted team meetings and provided resources for professional development using Starbucks' Employee Site
- Taught employees how to handcraft beverages and work with different machinery.

Barista Trainer

I bridge the gap between our product and customers.

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