TikTok

Global User Growth

Asia Startup Network

Volunteer

Work on Climate

(Volunteer)

1. Source and onboard relevant experts for Expert Office Hours, covering various sectors and verticals in climate

2. Promote program usage within the community: 3x monthly program usage in 6 months) 

Work On Climate is home to the world's largest climate community, with 17,000+ members (Jan 2023). We are a non-profit helping more people work on fighting climate change through our programs and partnerships.

The goal of WoCl Expert Office Hours is to get people who want to work in climate in the same room with people who do – to share knowledge, foster interpersonal connections, and demystify the idea of working in climate and the people in it.

Program Coordinator, Mentorship Team

Coda Payments

- Lead customers' life cycle journeys planning and execution in key markets
- Channels: paid social/email/push notifications/SMS/direct messaging app

Growth Marketing

Bluelambda

- Spearheaded lead generation, and customer life cycle initiatives (Tools: Drip, Klaviyo –  Klaviyo Product Certified)  
- Responsible for end-to-end implementation of conversion optimization initiatives for eCommerce stores (Facebook Media  Buying and CRM), and active optimization of Facebook Ads 

- Klaviyo Sales Certified

Digital Marketing Manager

- Facebook Certified Media Buying Professional
- Klaviyo Product Certified (Email & SMS Marketing for eCommerce)

Digital Marketing Executive

Wine.Delivery

•	Analysed trending keywords, drove website organic traffic with Google Keyword Planner
•	Developed 2 digital campaigns by utilising paid search and social ads to drive conversion
•	Collaborated and liaised with external partner to co-host a campaign that increased brand awareness 
•	Revamped and designed eDM templates

Digital Marketing

FOMO Pay

•	Managed advertising budget for Facebook ads to drive  conversion for mobile money
•	Planned content calendar to improve efficiency by applying SEO skills and identifying online trends

Marketing

Business Solutions Case Club, Nanyang Business School 

Asian Business Case Competition 2018
- Director of Events

•	Spearheaded in conceptualizing and executing social events for international participants from 9-11 countries
•	Secured vendors and venues to assure smooth executions of the events for approximately 100 participants

Student Associate

AIESEC Singapore

- Supplying international talents to companies to take them on as full time interns
- Matching and realising global youth to bridge the talent gap in the industry

Business Development Executive

NETS

•	Conceptualised and launched 8 successful scalable events across tertiary campuses 
•	Liaised with at least 3 internal and external stakeholders to ensure successful campaign delivery 
•	Oversaw and executed online and offline campaigns that drove more than 100% MoM growth in e-payment transactions

Merchant Business

Growth Marketer

*views are my own

I do things that are fun & exciting to me. 

I am a growth marketer experienced in the eCommerce, gaming, and fintech spaces.
Outside of work, I enjoy learning about climate, startups, marketing, product strategy, and exciting stuff happening in the technology realm.

I am very good at building optimal processes, solving process-related problems, keeping things in check, and teams accountable. I like to move fast and be the dumbest person in the room to learn more from the rest.

🌟 Let's chat if you are working on any interesting business ideas, I might be able to connect you with someone who can help! (https://calendly.com/jieyuchan/coffee30)

Linktree: https://linktr.ee/jieyuchan
While on the road: http://www.nanyangchronicle.ntu.edu.sg/Lifestyle/2505backpack.html

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