Kinetik

Vice President of Sales

Director of Sales, Industry Solutions

MTM, Inc.

Director, Strategic Accounts

Explore St. Louis

* Authentically tell the St. Louis story to promote and sell it as premier Midwest destination for city-wide conventions 
* Coach, train, inspire, motivate and lead the Convention Sales Team 
* Conduct business reviews daily with each Sales Manager to determine how to best position America’s    Center, in order to ensure maximum profitability and best chance at capturing the business
* Build and maintain strong relationships with hotel partners, as well as identify and develop synergies in order to leverage marketing dollars
* Collaborate with marketing team to create authentic and new ways to present the destination and spark interest by creating experiential customer engagement events that will produce ROI 
* Work with Executive leadership to create more efficient and effective SOPs for the sales department in order to improve speed to market for city-wide bids 
* Monitor team and individual  production weekly, providing timely feedback and suggestions for adjustments / implement new action plans to produce desired results
* Represent the destination at industry events and trade-shows, assist the team in producing effective sales missions, and help produce concepts for new and improved collateral as well as digital marketing 
* Lead by example, demonstrating a true hunter mentality and strategic approach to uncover new lead opportunities and secure desirable business for America’s Center as well as the destination within assigned market
* Skilled at working through the process of creating compelling proposals and closing business for complex deals

Director of Convention Sales

Hollywood Casino St. Louis

* Oversee, train and motivate sales team 
* Develop strategic plan to reach and exceed team revenue goals, for group rooms and catering 
* Construct department SOP's in order to streamline processes and reduce opportunity for error
* Establish and maintain relationships with industry and professional organizations / partners 
* Create an effective group sales marketing & advertising plan
* Coordinate and lead innovative quarterly sales blitzes, sales trips, etc. 
* Work with revenue manager to leverage opportunities and maximize group revenues
* Analyze competitive market / activity regularly and make changes to strategies as needed
* Monitor sales team production / formulate reports to outline PACE, booking conversion ratio, etc.
* Uncover opportunities to utilize non-traditional event spaces in order to increase catering revenues
* Prospect and secure group business 
* Work with event planners to detail events (create BEOS as well as other event documents) 
* Developed and implemented new catering menus as well as wedding packages

Director of Sales

Global Spectrum, at Century Center

* Oversee, train, and motivate Sales and Marketing team 
* Develop and implement effective booking policies, sales goals and strategies, revenue management / forecasting methods, and fresh / creative marketing plans to produce optimal results 
* Identify areas/opportunities for improvement, and actively communicate with other members of the leadership team to cultivate changes when necessary
 * Collaborate more frequently and effectively with Convention District Partners, enhancing sales efforts and leveraging marketing dollars
* Create content and design concepts for print and digital advertising, as well as collateral

Director of Sales & Marketing

* Determined opportunities in each market segment, and formulated action plan to obtain optimal results 
* Traveled with Convention District partners for joint sales blitzes, attended industry events, and gave bid presentations
* Selected to participate in National Sales Blitz in DC with Global Spectrum Sales colleagues
*  Achieved and exceeded weekly goals of executing 10 outside sales calls, and 40 prospecting calls
* Managed professional site tours and bid presentations
* Pursued and retained by Global Spectrum, transferring to the venue due to contract ending in Sioux Falls

Corporate Sales Manager

Sioux Falls Convention Center

* Oversaw, trained, and motivated Sales and Marketing team 
* Developed and implemented effective booking policies, sales goals and strategies, revenue management / forecasting methods, and marketing plans to produce optimal results  
* Created and implemented monthly productivity report for Sales Managers to improve accountability  
* Identified areas/opportunities for improvement, and actively communicate with other members of the leadership team to cultivate changes when necessary
* Coordinated with local organizations to establish two new co-sponsored events

Director of Sales and Marketing with Global Spectrum

Global Spectrum

* Improved profitability and volume of events in the SMERF market by customizing sales process, creating mutually beneficial situations for both the venue and client
* Increased market share by spearheading tactical strategies with hotel partners to package the most competitive bids possible
* Transformed sales process and marketing strategy for weddings; successfully increasing volume of wedding bookings and average banquet tickets 
* Created the Wedding Companion to serve as an exclusive marketing piece at no cost, as well as a useful planning tool and resource for couples

Sales Manager - Global Spectrum, at the Sioux Falls Convention Center

Embassy Suites Golf Resort & Conference Center

Sold hotel rooms, meeting & banquet space, food and beverage, and golf.   Also served as the catering manager, put together banquet event orders and diagrams.

Sales & Catering Manager

Caesars Palace Las Vegas Hotel & Casino

* Served as principal contact for pre-planning, in addition to on-site support and coordination for all small convention and incentive groups
* Produced precise Banquet Event Orders and ensured proper distribution to all required departments in order to exceed company and client standards
* Increased monthly convention revenues by up selling to contract and in-house groups, also secured prospective groups; maximizing 100% of the available 240,000 square feet of convention space

Executive Meetings Manager

Passionate, energetic and forward thinking executive leader, focused on building strategic relationships, creative solutions, growing revenues, improving profitability and elevating the customer experience. 

Specialties:
* Leadership 
* Coaching & Mentoring 
* Strategic Planning 
* Fueling Revenue Growth
* New Market Penetration   
* Forecasting
* Business Development
* Energizing Teams 
* Customer Experience 
* Adaptability & Conflict Resolution 
* Cross Departmental Collaboration 
* Effective Communication 
* Problem Solving 
* Improving Profitability  
* Marketing

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