Extropy Advisors

Senior Advisor, Marketing Strategy

Basware

Event Marketing Manager

Manage marketing event projects with an emphasis on organization, logistics and communication. Create and communicate timelines and show memos for various events. Managed individual Account Executive meeting calendars for several individual events. 
Key Competencies: Project management & execution, Meetings, Collaboration, Sales Support, Logistics, Communications
Lead pre-event calls with marketing team and account executives
Manage event plans and deliverables: setting timelines, division of duties, event sponsorship contract management
Conceptualize, design, develop and promote the execution of both virtual and in-person third-party sponsorship conferences and events from start to finish
Track and measure metrics/ROI for all events to make decisions on event success and future programs and provide analysis reporting
Oversee the creation of all internal content and communications for events including event briefs, internal event updates, project plans, lead pre- and post-event calls, and manage coordination with all business partners
Manage event plans and deliverables: setting timelines, division of duties, event sponsorship contract management, vendor sourcing and relationships, promotions, collateral/marketing materials, giveaways and promotional items, A/V, food & beverage, labor, shipping logistics, staffing, hotels, etc.

SOS Entertainment

Developed and managed sales accounts with emphasis on customer service and satisfaction. Designed, sold, and produced exciting, engaging events. Fostered long term, mutually beneficial relationships with clients and stakeholders. Led meetings, performed on-site inspections, and created unique floor plans 
       Key Competencies: Team Leadership, Training, Meetings, Collaboration, Sales, Client Management, Communications
Elevated sales by 200% in Los Angeles office
Repaired and reinforced existing customer relationships with renewed focus on client satisfaction
Established and fostered new relationships through networking and word-of-mouth
Increased number of weekly school visits to maintain rapport and identify new opportunities for sales
Key Competencies: Collaboration, Philanthropy, Training, Community Involvement, Leadership
Awarded William S. Hart Union High School District’s ‘Hart of Gold’ award for 2016/2017, 2017/2018, 2018/2019
Collaborated with district administrators to enhance relationships and rapport
Designed and implemented leadership training to ASB students in planning, executing events
Maintained mutually beneficial lines of communication for continuous improvement
Key Competencies: Applications, Leadership, Marketing, Meetings, Collaboration
Recognized as recipient of Santa Clarita Valley’s 2018 ’40 under Forty’ award
Obtained letters of recommendation from personal and professional colleagues
Provided summary of personal and professional accomplishments for selection committee
Selected out of hundreds of nominees
Key Competencies: Adaptability, Negotiations, Logistics, Team Leadership, Community Involvement
Organized and launched ‘Mock Prom LA’ in collaboration with San Diego sister company
Leveraged negotiation skills and networking to book venue that would accommodate at no cost
Recruited cross-functional team to execute event logistics
Spearheaded drive for vendors willing to donate goods, resources, and time

Senior Event Manager

WildFlowers Inc.

Directed all marketing and scheduled bookings.  Developed and fostered long term, mutually beneficial relationships with vendors and clients.  Hired, mentored, and trained events personnel.  Led all marketing, assisted in management website, led the writing of all website blogs, and developed social media presence
Key Competencies: Event Management and Planning, Communications, Sales, Booking, Networking
Increased wedding and private event bookings 300% for planning and management contracts
Recognized opportunity for significant revenue increase by hosting networking events
Researched and added new vendors to the company's portfolio and established strong, customer driven relationships

Lead Event and Marketing Manager

Grand Harbor Golf & Yacht Club Community

Directed all marketing for club and scheduled bookings.  Developed and fostered long term, mutually beneficial relationships with vendors and customers.  Hired, mentored, and trained all dining room and events personnel.  Led all marketing, managed website, and developed social media presence
Key Competencies: Event Management and Planning, Communications, Sales, Booking, Networking
Increased wedding and private event bookings from 0 to 10+ per year in golf off-season
Recognized opportunity for significant revenue increase by hosting events
Researched vendors and established strong, customer driven relationships
Boosted club’s reputation as a premiere venue with well trained, quality focused staff

Director Of Hospitality and Member Services

Legend Oaks Golf and Tennis Club

Directed all marketing for club and scheduled bookings.  Developed and fostered long term, mutually beneficial relationships with vendors and customers.  Hired, mentored, and trained all dining room and events personnel.  Led all marketing, managed website, and developed social media presence
Key Competencies: Event Management and Planning, Communications, Sales, Booking, Networking
Increased wedding and private event bookings from 3 to 25+ per year in golf off-season
Recognized opportunity for significant revenue increase by hosting events
Researched vendors and established strong, customer driven relationships
Boosted club’s reputation as a premiere venue with well trained, quality focused staff
Key Competencies: Event Planning, Logistics, Fundraising, Investors, Relationship Management
Launched and managed ‘Annual School Supply Drive’ charity event
Designed fundraising event for The Children’s Center to collect backpacks, supplies for foster children
Identified unique needs of each center by collaborating with leadership
Collected hundreds of backpacks filled with supplies over 3 annual events

Senior Events and Marketing Manager

I am passionate about delivering measurable value and quantifiable results for my organization and our valued customers. My ideal environment is fast-paced and challenging, one where I can leverage my creativity, resourcefulness, and cross-functional collaboration skills. This allows me to create impactful and innovative marketing strategies, memorable events, and meaningful experiences.

I co-founded Addie's Army, a non-profit organization that provides personal hygiene products to women transitioning out of abusive relationships during short-term stays in women's shelters. This reflects my commitment to social responsibility and empowering others.

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