JSW Content & Brand Strategy

Owner and operator of a one-woman brand, communications, and content marketing consultancy for B2B SaaS companies. I do content + SEO strategy projects, fractional comms leadership, and training and mentoring for teams or individuals.

Brand and Content Strategist

Coconut Software

Director, Content Marketing

Loopio

Senior Content Strategist

Director of Marketing Communications

Taplytics

Senior Content Marketing Manager

EventMobi

Senior Customer Marketing Manager

Influitive

Senior Content Marketing Manager 

Content Marketing Manager

Content Marketing Specialist

Salon Communications Inc.

Online Editor

• Integral part of redesigning both websites and implementing new content schedule 
• Coordinated and wrote original content for both websites and print issues
• Managed all social media accounts and the creation of weekly e-newsletters and monthly contests 
• Managed intern hiring process and training

Online Coordinator/Writer

On The Danforth Magazine

•Set mandate, creative vision and publishing schedule for online magazine 
•Hired and trained team of Editors 
•Executed new advertising opportunities and website design quickly and independently
•Pitched creative story ideas for local, niche audience and edited all articles on website
•Oversaw implementation of social networking promotions on Facebook and Twitter
•Tripled web traffic from previous year

Onthedanforth.ca Online Editor-in-Chief

TalentEgg Inc.

•Virtually pitched, wrote and edited stories for Gen-Y audience using Wordpress blogging platform
•Promoted articles through social media venues and contributed answers to the website’s forum

Assistant Editor

Sault College

•Conceptualized, shot, performed in, and edited promotional and informational videos for Library and Residence which appeared on the College’s website 
•Created YouTube accounts to promote videos and populated Facebook pages with useful content

Online Resources Assistant and Programming Assistant

I'm a B2B marketer who loves coming up with creative ways to engage customers and reach business objectives. I've written a lot of blogs, ebooks, and case studies, but I've also created a variety of other marketing materials, including email nurtures, videos, interactive content, website messaging, landing pages, and more. 

See more of my work at www.jillianwood.com

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