RC Pets

- I help businesses scale by evaluating and assisting in the evaluation and execution of complex cross-departmental projects.
- Work closely with Executive teams to strategize business goals, timelines, budgets, and team resource allocation.
- My extensive experience in high-growth environments provides me with a holistic understanding of cross-functional operations, including sales, product development, marketing, customer service, and e-commerce, enabling efficient alignment and collaboration across interconnected departments.
- Led the successful launch of a direct-to-consumer (D2C) website within the targeted 10-month timeline, surpassing revenue expectations by 10% without any additional marketing spend.
- Developed comprehensive Standard Operating Procedures (SOPs) for new D2C and B2B webstores, providing clear and structured guidelines for team members to follow, streamlining processes, and reducing downtime by 80% during site launches.
- Implemented a refined approach to cross-departmental discovery sessions, optimizing collaboration and minimizing meeting duration by 25%.

Project Manager

With over 3 decades of experience, RC Pets has established itself as a trusted brand offering a diverse portfolio of products designed for comfort, durability, and style. RC Pets strategically serves both the North American B2B and D2C markets, operating as a substantial player within the pet industry.

- As a member of the executive team, reporting directly to the CEO, I contributed to a consistent 5-10% year-over-year business growth through strategic vision development, effective team leadership, and comprehensive planning and budget allocation.
- Pioneered innovative design strategies, including patent applications and B2B/ D2C marketing campaigns, while managing a creative team of 8.
- Successfully led and executed a comprehensive 6-figure, 18-month rebranding initiative, collaborating closely with cross-functional teams and senior project managers. Positioned and refreshed the brand across our extensive network of North American pet specialty retailers. 
-  Developed and implemented short and long-term product go-to-market strategies for 3000skus, working closely with sales to determine the correct channels to build effective campaigns.
- Utilized data analytics and consumer insights to inform strategic brand decisions, ensuring alignment with market trends and optimizing brand performance.
- Collaborated with over 6 overseas vendors and external Key Accounts, effectively resolving issues, and ensuring seamless cross-functional awareness and communication.
*Stepped down due to family obligations during COVID 19

Creative Director

Product Development Manager

- Executive team member responsible for developing long-term go-to-market plans and related sales targets.
- Provides effective leadership and guidance to the Product Development and Marketing Teams of 2, while also actively engaging in the development, coaching, and mentoring of staff members across the organization to cultivate a dynamic and results-oriented team environment.
- Drove substantial revenue growth by consistently achieving over 20% of annual sales revenue through the successful introduction of 5-10 new products, 10-25 product updates, as well as strategic sales support initiatives.
- Efficiently managed the design and development of multilanguage B2B catalogues, product packaging for 45+ products, and Point-of-Purchase (POP) materials, ensuring brand consistency across all mediums.
- Successfully coordinated B2B tradeshow participation, meticulously planning logistics, booth design, and promotional materials to maximize brand visibility and maximize ROI. The largest, Superzoo, boasts of 9800 attendees annually.
- Led the expansion of the Product Development and Marketing teams, hiring and training new team members to meet established KPIs.

Product and Marketing Manager

- Creator and designer of all product and programming for 2 brands
- Oversaw all vendor relations, primarily with overseas factories 
- Coordinated and executed brand presence at industry trade shows
- Trained and supported sales team members in effective program launches and execution

Product Manager

Canine Friendly

Canine Friendly is a venture specializing in eco-conscious, locally crafted collars and leashes. Available throughout North America via e-commerce, Etsy, and local markets, they provide stylish and responsible solutions for canine companions. Shortlisted in the Top 100, for Total Mom Inc.'s Women Entrepreneurs.

- Responsible for creating and executing the company's business plan, and brand strategy ensuring that the brand stays true to its eco-friendly values. 
- Maintain a boot-strapped rolling 6-month marketing strategy, that encompasses Social Media, PR, Influencer outreach, and marketplace presence.
- Directly responsible for all content, ensuring it aligns with the company's values and resonates with the target audience within North America.
- Overseeing research and development (R&D) and product development processes for 50 SKUs, with a strong focus on innovative and eco-friendly solutions.
- Responsible for sourcing materials and products, ensuring they meet the high-quality standards and sustainability criteria set by Canine Friendly.

Director of Marketing And Product Development

Please Mum

Managed the organization and implementation of Lectra; Product Lifecycle Management system
Organized factory audits to ensure that our Social Compliance standards were being adhered to

Systems and Vendor Compliance Coordinator

Responsible for corporate communications between offshore vendors and design team.
Coordinate and track all stages of the garment sampling process, including the creation and management of purchase orders, invoices, and offshore communications.

Assistant Buyer

Fluid Inc.

Western Canadian sales rep for Apartment, 702 Vegas, Sweet & Toxic, and Retro Fox
Grew combined sales of above stated start up brands by $500K in first year
Provided logistical and execution support to sales campaigns during fashion seasons

Brand Sales Representative

15+ Years in the Pet Apparel Industry | Branding and Product Design Leadership

I am a funloving designer with over 15 years of leadership experience in brand development, product design, marketing strategy, and project management. I am known for my holistic approach to business, fostering collaborative cross-department teams and achieving strategic growth in dynamic environments.  What I love most is architecting solutions to challenges, whether through the lens of effective product design or the formulation of creative business strategies.  

One of my core strengths lies in building and leading high-performing teams. I leverage my skills in strategic planning, cross-functional collaboration, and process optimization to not just meet but exceed company objectives. My experience spans companies ranging from 5 to 8 figures in revenue, and I thrive in dynamic environments where adaptability while maintaining bottom-line integrity is important.

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