Center For Community Self-Help

Leading marketing and communications in support of two credit unions, a community redevelopment arm and the Center for Responsible Lending, a nonpartisan policy and advocacy group dedicated to eliminating predatory lending practices.  Creating and protecting economic opportunity for all is the mission of each part of the organization.

VP, Marketing & Communications

Elon University - Martha and Spencer Love School of Business

Adjunct Professor

Swing Marketing

Independent marketing consulting firm providing fractional CMO services to SMB, corporate and not-for-profit organizations.

Principal

First Citizens Bank

Responsible for corporate, brand and product marketing and communications in support of First Citizens' near-term and long-term business objectives and corporate philanthropy.

Key accomplishments:
1. Achieved 10%+ new account growth YOY
2. Net Promoter Scores improved 52% over past 4 years
3. Smart speaker app generated 14x ROI
4. Revised digital and social media strategy exceeding all prior benchmarks
5. Deployed Bank's first content strategy and engagement levels exceeding industry benchmarks

SVP, Brand Marketing

John Hancock

Responsible for brand strategy, brand integration and brand communications spanning advertising, digital marketing, social media, channel marketing, sponsorships, corporate responsibility, recruiting and employee communications.
Key accomplishments:
1. Successfully repositioned brand following acquisition by Manulife Financial.
2. Achieved top tier market presence despite being outspent threefold by key competitors.
3. Led creation and management of optimal prospect and customer experience across five de-centralized businesses.
4. "What Comes Next" campaign generated 2MM unique visitors in first six months.

VP, Brand, Marketing & Creative Services

Boston University College of Communications

Taught an undergraduate course built around the American Advertising Federation's National Student Advertising Competiton.

Consonant Marketing

Provided marketing, brand and communications strategic and implementation guidance to a range of B2C and B2B companies, and non-profits.

Key accomplishments:
1. Reversed 25% subscription renewal decline for clinical information SaaS company.
2. Opened two new sales channels for same clinical information SaaS company.
3. Restored volunteer recruitment volume to level supporting non-profit's growth goals.
4. Built prospecting process and pipeline for design firm.

Veridiem Inc.

Led marketing consulting team for SaaS firm helping companies measure the return on their marketing investments.  Clients included: Ameritrade, AT&T, Monster and Porsche.

Key accomplishments:
1. Articulated value proposition, positioning and message architecture.
2. Developed all client engagement processes and metrics.
3. Recruited and trained Marketing Consulting team.
4. Performed SME role in sales process leading to firm's initial four client engagements.

VP, Marketing Consulting

Results. Efficiently. Those two words summarize my career to date. I've done that for large corporations, early-stage growth companies, and non-profits.  I'm a builder of brands, demand, expanded capabilities and high performing teams. 

Specialties: Marketing Strategy, Brand Strategy, Communications Strategy, Demand Generation, Integrated Marketing Communications, Digital Marketing and Social Media, Content Marketing, Advertising and Direct Marketing, Brand and Marketing Measurement, Agency Management, CRM, B2C and B2B, Process Improvement, Results Oriented, Problem Solver, Leader, Teacher, Builder, Innovator, CPG, Financial Services, Non-Profit, Technology, Business Services and Healthcare.

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