Jim Berkman

Narratus Group

Narratus is the Latin word for storytelling and narrative. We are focused on helping organizations tell customers about the problems they solve and their value to their customers and their ecosystem.

Fractional CMO

New Zealand Trade and Enterprise

"Beachhead Advisor" for NZ startups entering the US market. GTM subject matter expert for growth, product marketing, and overall sales & marketing strategy. 
-Advised several dozen $5-15M companies in the technology, healthcare, and manufacturing sectors
-Cadence of about one/quarter, except during early pandemic where I was working with 3-5/month

GTM Beachhead Advisor 

Little Oaks Play School

Co-owner of Little Oaks Play School, a distinctive play-based daycare located in the heart of Silicon Valley.

Co-Owner

NYNJA Technologies

Nynja is the first SaaS collaboration platform designed to enable work-life balance for teams, remote workers, contractors, and consultants. Integrating voice, video, encrypted chat, calendar, event signups, and NFT/crypto payment, it has been called "the Hubspot of collaboration." Sign up for free today at GoNynja.com.

Vcinity

Worked to achieve commercial product-market fit for military cloud data platform. Gained traction in  Entertainment and Environmental verticals, and grew revenue by 50% YoY.

Chief Marketing Officer

Google

EIR and advisor for over a dozen cohorts for the Pioneer Accelerator run by Google Launchpad and GSV Capital. Also worked with Visa FinTech Accelerator (Brazil), and Balero Accelerator (Mexico). Areas of mentorship include initial go-to-market strategy, product marketing, demand generation, and fundraising.

Entrepreneur in Residence

cPacket Networks

First CMO at global Silicon Valley startup. 
-Responsible for full marketing suite, including Product, Partner, Demand Gen, Brand and Comms.
-Strategically moved company into new market space, increasing revenue by 90% to $17M in 2 years. 
-Implementing Marketing Automation systems (Marketo & DemandRamp), and ABM content marketing

VP of Marketing

Cisco

Led GTM strategy, product marketing messaging, and launch materials for the organization-wide product launch of Cisco ONE Software.

Director of Product Marketing

Gigamon

Head of marketing at Series A startup. Implemented initial marketing strategy and team structures for delivering best practices. Built team for IPO run with revenue growth from $25-200M ARR. Created demand generation, field, partner, and channel marketing programs to support fast-growing sales team. Successful IPO on NYSE (GIMO).

Head of Marketing

Marketing consulting for startups and non-profits during the financial crash recession. 
-VSI Healthcare: Branding, product launch.  
-Misssey: Created website for Oakland non-profit
-Go Into Healthcare: Created website, interactive career guide and vocational videos

Marketing Consultant

I’m an experienced GTM executive who has worked with scores of technology startups in Silicon Valley, as well as multiple VCs, and several F50 companies. I’ve been active as a CMO, fCMO, board member, entrepreneur-in-residence, investor, pitch coach, and funding advisor. I attended the W. P. Carey School of Business at Arizona State University as an undergrad, and the Pepperdine Graziadio Business School for my Executive MBA.

Find me online at jimberkman.bsky.social, @jim_berkman on Threads, and Jim Berkman on Quora. 

Narratus is the latin word for storytelling and narrative. We are focused on helping organizations tell customers about the problems they solve, their value to their customers, and their value to their ecosystem. Our services include fractional and interim Chief Marketing Officer consulting, GTM strategy and execution, and functional audits. 

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