Jim Elias's Linkedin Analytics

Fruity Pebbles turned me into a writer. Did you read the back of the cereal box, too, when you were a kid? I still do. To be an effective freelance business writer, you need to be curious. The stories about the crazy hi-bounce rock ball in my Fruity Pebbles have evolved to mind-stretching, fill-in-the-blank puzzles on the back of my Cheerios Oat Crunch Almond box. This morning I learned I ate 60% of the whole grains I need in my daily diet; zero cholesterol; from 4-60% of nine essential vitamins and minerals; and that ‘the almond flavor’ is more delicious than the pepperoni pizza I had for dinner last night! Life experiences have taught me to read the side panels, too. Curiosity has allowed me to create content for clients in all kinds of industries; heavy-equipment manufacturing, technology, education, hospitality, the arts, social services, history-based non-profits, small-business startups, and many others. If you want your customer to buy your product, she needs to understand how and why your product will solve her problems or satisfy her needs. If you want your staff assistant to be effective at his job, you must clearly define expectations so he knows how to be successful. If you want your audience to be entertained, you must use good communication to fully engage them with what you are presenting. Because of reading that Fruity Pebbles box, I’ve been helping varied businesses and industries effectively communicate with employees, customers and other stakeholders for years. I am an accomplished content creator. I write ad copy, press releases, blog posts, marketing collateral, straight news, feature stories, columns, video scripts, curricula, position papers, websites, and speeches. I’m experienced with pictures, too … photography, photo editing, graphic design, and page layout. As a business journalist, I write news and in-depth features for regional publications telling good-news stories for organizations from non-profits, to small businesses, to Fortune 500 companies. If I can help you communicate with your audience, contact me at: [email protected] To see my portfolio, visit https://eliasmpr.com/service-portfolio