Thrive Internet Marketing Agency

Vice President Brand Communication

Vice President Creative Services

As a full-service digital marketing agency, we provide web design, internet marketing, SEO, social media, PPC, email marketing, content writing and web hosting services to businesses large and small that are looking to broadcast their messages more efficiently.

As the Vice President of Operations, I work with clients across a variety of industries. We deliver the right mix of digital marketing to accomplish their business goals.

Vice President Operations

As a full-service digital marketing agency, we provide web design, internet marketing, SEO, social media, PPC, email marketing, content writing and web hosting services to businesses large and small that are looking to broadcast their messages more efficiently.

As the Director of Operations, I work with clients across a variety of industries. We deliver the right mix of digital marketing to accomplish their business goals.

Director Of Operations

As the Strategy Development Manager, I work with clients, across a variety of industries, to show how a digital marketing approach can accomplish their business goals.

Strategy Development Manager

Forbes Agency Council

My author page: https://councils.forbes.com/profile/Jimi-Gibson-Vice-President-Creative-Services-Thrive-Agency/64c88f36-9228-42be-9f2e-3e895c6d3985

Forbes Councils Contributor

Jimi Gibson Creative

Corporate Speaker: "You have magic power. Use it for good."
Jimi exposes the secrets to your "abracadabra" and how your talents can be used to help others. 
https://www.ted.com/talks/jimi_gibson_you_have_magic_power_use_it_for_good

Podcast: The Thumbody® Show
https://podcasts.apple.com/us/podcast/the-thumbody-show/id1668588107

Corporate Speaker • Entertainer • Author

The Keynote Group

Lead marketing team serving clients through 
• Brand discovery and strategy
• Business planning
• SEO/SEM strategy and implementation
• Content marketing - Blogs, Social media, Podcast, Marketing automation
• Online course development and marketing
• Book launch and marketing
• Multi-channel marketing
• Strategic planning
• Competitive analysis
• Leadership and mentoring

Marketing Director

Mission Mercantile

Luxury Brand eCommerce/Retail/Wholesale

• Executive Leadership Team
• Manage Marketing, Customer Care
• Brand development (launched initial start-up brand concept)
• Website traffic growth
• Website UI/UX
• eCommerce CRO
• Marketing automation and Email marketing
• B2C and B2B marketing
• SEO/SEM
• Influencer marketing
• Editor and blogger outreach
• Social media
• Customer/competitor/market analysis
• Persona creation
• Forecasting and planning
• Landing page development

Creative Director • eCommerce Director • Digital Marketing Director

Saddleback Leather Co.

Luxury Brand eCommerce

• Executive Leadership Team
• Managed IT, Customer Care, Marketing, and Operations
• Website traffic growth
• Website UI
• eCommerce CRO
• Marketing automation and Email marketing
• SEO/SEM
• Influencer marketing
• Editor and blogger outreach
• Social media
• Customer/competitor/market analysis
• Persona creation
• Forecasting and planning
• Landing page development

General Manager • Marketing Director

Free Agent Academy

Online membership site for entrepreneurs. Served as the branding "professor", delivering a 10-part branding series for site subscribers. Quarterly events included intensive training for conference attendees. Keynote, breakout sessions, and individual business owner coaching.

Branding "Professor" • Consultant

Bernard Hodes Group

OMNICOM Advertising Agency

• Branch operations over account managers, copywriters, art directors, and support staff. 
• Employer branding
• Career site development
• Employee referral programs
• Developed continuing education seminars for HR professionals
• Traditional and digital campaign strategy, development, and implementation.

Branch Manager • Associate Creative Director

Richmond SHRM

Board

Beatley Gravitt Communications

Director of Interactive Services

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Strong brands = one word.

Do you own one yet?

Walt Disney owned magic.
Tesla owns electric.
Zoom owns meetings.
Even cows own milk. 🥛

That’s the power of branding. 

You don’t need to own the whole category. You need to burn one simple word into your customer’s mind.

Here’s how to do it:
1️⃣ Find your category
 ↳ Define the space you’re playing in. You can’t own the whole field.

2️⃣ Spot the leader
 ↳ Who already owns the obvious word? Cross it off. Pick a lane inside the lane.

3️⃣ Choose your word
 ↳ Keep it simple, human, and benefit-driven. No jargon.

4️⃣ Burn it in
 ↳ Repeat it everywhere — headlines, scripts, ads, posts — until people can’t separate you from it.

5️⃣ Connect it to the benefit
 ↳ The word isn’t about you. It’s about the transformation your customer gets when they choose you.

👉 If you don’t own a word, you don’t own the market.

Save this post before you forget it. 
Repost it to sharpen someone else’s strategy. 
Follow me for more branding lessons that actually grow your business.

Jimi Gibson

No‑Fluff Digital Strategies for Fed‑Up Owners | VP, Thrive Agency | Keynote Speaker

Own a word. Own the Market.

Most brands are boring.

Let’s find out if you’re on the list.

If you want a brand that sticks in people’s minds (and actually drives business), here are 14 rules to follow:

1️⃣ Stop hiding
 ↳ Put your face, not just your logo, in front of people.

2️⃣ Pick a hill
 ↳ Stand for something or you’ll fall for everything.

3️⃣ Know your people
 ↳ Talk to your audience like you actually get them.

4️⃣ Logo ≠ brand
 ↳ Don’t waste months obsessing over fonts while ignoring your story.

5️⃣ Colors with guts
 ↳ Pick a palette that makes people feel something, not just “look professional.”

6️⃣ Find your voice
 ↳ Sound human, not like a corporate press release.

7️⃣ Tell better stories
 ↳ Stories stick. Product sheets don’t.

8️⃣ Be consistent-ish
 ↳ Same vibe everywhere, but leave room for personality.

9️⃣ Create tension
 ↳ Safe brands are invisible. Say something that makes people lean in.

🔟 Play the long game
 ↳ Branding isn’t a campaign. It’s who you are, every day.

1️⃣1️⃣ Stop copying
 ↳ If your brand looks like your competitor’s, congrats—you’re invisible.

1️⃣2️⃣ Make it stupid simple
 ↳ If your mom can’t explain your offer in 10 seconds, it’s too complicated.

1️⃣3️⃣ Add a little weird
 ↳ Quirks make you memorable. Beige makes you forgettable.

1️⃣4️⃣ Show receipts
 ↳ Proof beats promises. Share wins, stories, and screenshots.

Weak brands blend in. Strong brands stand out.

👉 Save this list for your next brand audit
👉 Repost it to wake up the beige brands in your feed
👉 Follow me for more branding lessons to grow your business

Try something new today even if it sucks.

Because spoiler: it will suck at first.

I learned to juggle by dropping balls on my face.

I learned to ride a unicycle by falling on my face.

I learned video marketing by posting one clip a day for 6 months, going from cringy face to halfway decent.

The trick isn’t talent. The trick is being okay with being really bad long enough to get good.

Here’s how to break the mental barrier:
 1️⃣ Expect to suck. Call it practice, not failure.
 2️⃣ Shrink the stage. Focus on consistent reps, not perfection.
 3️⃣ Stack small wins. Every ugly attempt is proof you’re improving.

Growth doesn’t come from looking polished. It comes from the bruises, bloopers, and botched takes that everyone else is too scared to risk.

Save this for the days you feel stuck, repost it to remind someone else, and follow me for more marketing lessons to help you grow your business.

Marketing is flirting.

I figured that out with my first crush.

The middle school dance was coming up and everyone was talking about it. 

The pressure was real. You couldn’t just show up alone.

I’d see her smile across history class. Quick chats at her locker during lunch felt like progress. 

But the questions in my head wouldn’t stop:
 ➡️ Should I ask her before someone else does?
 ➡️ What if she laughs?
 ➡️ Why would she say yes to me?

I had just made the basketball team. 
Maybe that gave me a shot. 
Maybe not. 

None of it calmed the nerves.

The anxiety was crushing, but the possibility kept me moving forward.

That is when I realized flirting is not about certainty. 

It is about tension. 

The nervous energy. 
The maybe. 
The spark that makes you want to lean in.

Years later, I saw the same thing in marketing:
 ✨ People do not respond to information, they respond to anticipation.
 ✨ It is not the full story that wins, it is the tease that pulls them closer.
 ✨ Risk is required, you have to make the ask.
 ✨ And confidence beats credentials every time.

That is what marketing is. 

Not a list of features. 

Not shouting louder. 

But creating the same energy as that first crush, the pull of possibility that keeps someone wanting more.

Save this for later, repost it to remind the wallflowers, and follow me for more marketing lessons to grow your business.

Most websites don’t need more traffic.

They need hidden killers exposed.

Sherlock didn’t solve mysteries by guessing. He studied the scene, found the overlooked clues, and pieced them together.

Your website is the same. The signs of why people don’t convert are already there. 

You just need to investigate like a detective.

Solve the 10 most common “crimes” that kill leads, frustrate visitors.

1️⃣ Weak Headlines
❌ Crime: Visitors can’t tell what you do in 5 seconds
📊 Stat: 55% of visitors spend fewer than 15 seconds on a site (Chartbeat)

2️⃣ Buried Calls to Action
❌ Crime: No clear “next step” or too many options
📊 Stat: A single, clear CTA can increase conversions by 371% (WordStream)

3️⃣ Slow Page Speed
❌ Crime: Pages load like molasses
📊 Stat: A 1-second delay reduces conversions by 7% (Akamai)

4️⃣ Broken Visual Hierarchy
❌ Crime: Visitors’ eyes wander aimlessly
📊 Fact: Users follow predictable scanning patterns (F-pattern, Z-pattern). Good design guides them to the CTA.

5️⃣ Long, Clunky Forms
❌ Crime: Asking for everything but a blood sample
📊 Stat: Reducing form fields from 11 to 4 increased conversions by 120% (Unbounce)

6️⃣ Poor Mobile Experience
 ❌ Crime: Site looks like a crime scene on a phone
 📊 Stat: 61% of users won’t return to a site that isn’t mobile-friendly (Google)

7️⃣ Missing Social Proof
❌ Crime: No trust builders like reviews, testimonials, or case studies
📊 Stat: Adding reviews can lift conversions by 270% (Spiegel Research)

8️⃣ Too Many Distractions
❌ Crime: Pop-ups, clutter, and competing links pull users away
📊 Fact: Hick’s Law shows more choices = slower decisions. Simplify to increase action.

9️⃣ No Trust Signals
❌ Crime: Visitors worry if you’re legit
📊 Stat: 48% of users say trust badges reassure them before purchasing (CXL)

🔟 Guessing Instead of Testing
❌ Crime: Making changes without proof
📊 Stat: Companies using A/B testing see an average 49% lift in conversions (Invesp)

👉 Save this cheat sheet for your next website audit
👉 Repost it to help others stop guessing
👉 Follow me for more marketing lessons that help you grow your business

Most brands are jellyfish.

Squishy. Drifting. Forgettable.

They copy what others are doing, slap a logo on it, and wonder why nobody cares.

Drifters don’t get noticed. They get washed ashore.

Nobody points to a jellyfish and says, “Wow, look at that leader.” They just step around it and move on.

Be the brand with a spine. The one that moves on purpose.
 ↳ Question the “best practices” everyone worships
 ↳ Offend the boring crowd once in a while
 ↳ Add friction that makes people stop mid-scroll

Your brand needs movement, not currents.

Save this before you drift away, repost it to wake up your feed, and follow me for more marketing lessons that actually help you grow your business.

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