Align Digital

Consulting Services focused on CRO (Conversion Optimisation) and Analytics.
We take your website performance to new highs by finding where users are dropping and how to retain them. 
Our thorough methodology analyse your website in a way no agency, developer, or designer has done before.

Typical scenarios that warrant our services:
• Are your paid campaigns struggling to deliver ROI?
• Have been jumping from web designer to web designer and still find your site isn't converting/selling enough
• Want to take your conversions to the next level, before investing more on ad spend 
• Have you changed agencies several times and nobody has given you the insights on what is working and what hasn't and why

We provide consulting services with the aim to provide you with solid data and guidance that will support your next steps in terms of web changes, so you can get as many sales/calls/bookings from your site as possible.

How do we do it?
This is what we love the most! The intensive, data insane work that goes behind our activities: we do quantitative and qualitative analysis: from Google Analytics to user testings, cross-device checks, technical analysis, mouse tracking and so much more. We left no stone unturned and revise where your website is leaking revenue as no other service or agency would do. 
When we get all the information and distill it for you, give you the relevant information. No BS, pure facts and valuable insights you have never seen or received before. 

If this is what you need for your site, just give us a msg and we'll discuss how we can add value to your current challenges.

Founder & Managing Director

ReachLocal Australia & New Zealand

This was a Senior Leader role that encompassed two different aspects: Product Owner and Head of SEO.

As Product Owner:
• Developing of SEO products using latest techniques & best practices
• Responsible for Sales and profitability of the SEO products, as well as book growth
• Developing SEO strategy for SMBs and premium accounts
• Go To Market:
   - Costing Analysis
   - Go live process
   - Marketing collaterals (working with RL Marketing Department) 
   - Sales & SEO team training

As Head of SEO:
• Team management (team of 10 with no team leader or 2nd in charge)
• Conflict resolution (customers and key stakeholders)
• Developing & training in Project Management tools 
• Refinement of standardization processes
• Recruiting and selection of new team members
• Working in alignment with RL offices in US and India
• Working with Operations, Search (Adwords, SM and others) to manage client experiences and promote synergies

SEO Project & Proposal Manager

Academic Colleges Group (ACG)

User insights and international market research for ACG, customer decision journey, developing of digital marketing strategies. User data analysis for effective communication strategies. 

•	SEO & SEM for domestic and International markets
•	Website management: Web design, development, optimisation, web traffic and customer data     analysis
•	Social Media (strategy, content publishing, SM web integration and SEM)
•	Landing page optimisation (unbounce CMS)
•	Experiential Marketing
•	EDMs (campaign management & execution)
•	International & domestic market research & lead generation
•	CRM – Dynamics integration & funneling

Digital Marketing Manager, International & Senior Web Analyst

As eMarketing Manager (Digital Marketing Manager):
•	Digital Marketing Strategy
•	SEO & SEM (Google & Facebook platforms)
•	Website management: Web design, development, optimisation, web traffic and customer data     analysis
•	Social Media (strategy, content publishing, SM web integration and SEM)
•	Landing page optimisation (from heatmaps and user behavior to dynamic text replacement)
•	Experiential Marketing
•	Graphic Design (to assist traditional marketing concept initiatives)
•	EDM (campaign management & execution) 
•	Team management, training & recruiting (team of 5)

Highlights:
- 18% web traffic growth YoY
- 10% organic traffic growth YoY
- Lead generation: Tenfold growth since 2012
- New website (5k+ pages): Transition resulted in positive organic growth

As International Relationships Manager, South America and Spain: 
•	Student recruitment strategy
•	Social Media campaigns
•	Agent relationship
•	Event organisation (fairs, workshops etc).

eMarketing & International Relationships Manager, Latin America and Spain

•Managing the process of publishing high quality content on the ACG websites and on social media channels to build a strong profile for ACG Schools.
•Developing and overseeing search engine marketing campaigns for the Group and ensuring that best practice is followed on Google and other search engines globally
•Developing and facilitating the implementation of principles, processes and guidelines for the ACG online presence and web development.
•Managing and maintaining the ACG online presence by creating and updating content, images, links, online forms, analysis and response to tracking/reporting statistics and accessibility in multiple-languages.
•Managing the process of increasing interaction and engagement with key stakeholders using social media and the web.

eMarketing Communications Executive

Editorial Martin

Editorial Martin has spent more than 20 years establishing itself as Mar del Plata’s largest, most respected publisher of books.

Marketing & communication: I was in charge of all executive activities of the company while the founder dedicated to business development, investment and strategy.

• Managing a team of 4 (plus contractors)
• Conduct recruitment & coaching 
• Review the report of production in relation to sales
• Working on budgets, Go To Market and business plans for new products
• Take advantage of the social media, live advertising events, and other publicity media to promote
products or services

Achievements:
  • Increased annual book publishing rates by 45% by taking initiatives to reach new customers
  • Planned & launched Google Ad Words campaigns and performed Google Analytics reports
  • Launched website & digital catalog design
  • Designed authors database & stock control software
  • Engaged customers through Facebook, twitter and book fairs events as a Social Media strategy

Co Owner

Founder & Managing Director at Align Digital

More than 10yrs working as a digital marketer took me on this journey: I'm a conversion specialist. I made a life mission to find and revert bad marketing practices, to understand websites, traffic sources, and customers to get an alignment of the three. 

I created Align Digital to that end, after assessing over 1,000 websites (while working as an SEO manager for an agency) and realising that 99% of all current websites are flawed and are leaking conversions/revenue daily.

With vast experience in SEO, Web design/development, FB and Adwords advertising, and the fact that I had the chance to work with agencies and for agencies, I find myself in a unique position to unify the experience between clients, key actors (copywriters, designers, web devs) and business needs. 

Through conversion optimisation techniques we provide data-driven guidance to all types of sites (lead generation, e-commerce, small to big sites). Our framework and methodologies come from renowned leaders in the optimization field, such as Conversion XL, MarketingExperiments, Unbounce, and many others.

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