Jimmy King

The Boring Agency

Fractional Head of Growth

Men Who Talk

Board Trustee

GMAX TRACKSTARS (LONDON)

Board Member, Trustee

OpenRent

Digital Marketing Manager

Freelance Digital Marketing Specialist focusing on copywriting and Google Ads for charities and startups.

Copywriter and PPC Specialist

Tailwise 

Tailwise is using technology to create a mass scale transformation of humanity's attitude to animal welfare. We're starting by connecting new dog parents with responsible breeders and rehoming groups.

Responsibilities include: 

- Setting up and managing Google Ads campaigns
- Managing and engaging users throughout all stages of the funnel
- Content research, creation and SEO
- Website design and management
- Landing page creation
- Conversion rate optimisation for landing pages, ad copy, CTAs, and emails
- Email and CRM marketing, including automation and onboarding workflows
- Copywriting and design for emails (HTML) and blog content

Growth & Digital Marketing Specialist

Canadian Hearing Society (CHS)

Helping to deliver life-changing services to Deaf and hard of hearing people as part of the internal marketing team that successfully launched the rebranded Canadian Hearing Services

Marketing Specialist

Crown Commercial Service

Reported regularly (with both presentations and documents) to Senior Leadership Team on eMarketplace sales trends and customer data.

Set up and maintained Google Data Studio and Microsoft PowerBI reporting tools.

Worked on customer research surveys and interviews, as well as maintaining database of feedback from customers.

Used data insights and analysis to refine marketing plans.

Tracked the success of marketing activity through Google Analytics and eMarketplace data.

Worked with the Solutions Team, giving input on site redesigns and updates.

Marketing and Insights

Arden Grange Pet Foods

Started in 2015 as a Marketing Executive before being promoted to Assistant Marketing Manager in April 2016.

Took on the challenge of creating and implementing the company's brand guidelines and acted as the brand steward, assisting colleagues with brand best practise.

Managed the design, production and installation of Point of Sale materials and other sales collateral.

Worked on joint business plan activity with multiple online retailers, as well as large big box retailers and independent high street stores.

Creating surveys in-house for distribution to existing customers and analysing results for use in new product development.

Used up to date market research to analyse trends, business results and the competitive environment; identify consumer insights and translate insights into action.

Proactively contributed to creative marketing ideas.

Support the Marketing Manager in the development of joint business plans with retailers, annual marketing plans and campaigns.

Wrote and edited copy for product guides, product launches, promotional materials, company website, social media, testimonial brochures, POS and press releases.

Developed communications skills specific for both internal and a range of external audiences.

Assisted with new product development, from generating initial ideas and developing them with the team to signing off final packaging proofs. 

Devised and managed several integrated campaigns for product launches as well as the Company's 20th birthday. 

Managed and organised the company's presence at all major shows and events, including Crufts 2016.

Worked closely with our print and design agencies on various projects, including packaging redesigns, sales collateral, online and offline advertising.

Assistant Marketing Manager

Marketing Executive

Identica Design

I assisted the strategy planning team with an in depth competitor audit for a major new client. 

I also got the opportunity to flex my copywriting muscles by researching and writing a thought leadership piece on the future of click-and-collect retail, which can be seen on the Identica website here: identica.co.uk/click-collect-french-connection/#sthash.zaBKdXO7.dpbs

Strategy Planning Freelancer

I started The Boring Agency with one goal - to help charities, startups and B Corps with Google Ads strategy and execution. 

I also write effective and optimised copy for emails, landing pages, product pages, and blogs.

If you're a charity, a startup, a B Corp, an agency looking for white label services, or anyone wanting to chat about PPC advertising and copywriting, get in touch! 😊

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