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• Enterprising marketing professional with over 18 years of rich experience in conceiving & implementing ideas on all aspects of Go-to-market Strategy Planning, Product Positioning, Trade Marketing, Business Development & Brand campaigns • An effective leader with excellent communication, negotiation and relationship building skills • Expertise in Trade marketing, Channel as well as retail sales & Multi channel marketing. • Hands on experience in Digital marketing, Expertise in Lead campaigns. Worked with Industry leaders - LG, Godrej, Kotak and successful projects with The Times of India and Adani Group • Expertise in managing multiple product portfolio as per organization’s structure • Proficiency in cross functional team management • Excellence in enhancing brand & product visibility through holistic annual marketing calendar, leading ATL/BTL and digital campaigns including all kind of social media, Google display & search ads; participation in various large events & exhibitions, driving the use of all marketing tools • Managed all aspects of marketing including digital marketing, product promotions; content creation, collaborating with the celebrities, local influencers and bloggers to increase online & offline awareness • Successfully instigated Direct marketing concept called “Free Home demo” in the Gujarat
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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