Joanna Kasprzak-Kajder's Linkedin Analytics

I am a 360° marketer and project manager enjoying my journey in early-stage startups and SaaS, evolving from a content manager to a demand gen generalist. I love building brands, driving campaigns, and leading teams. After several years in beauty industry marketing, I switched to tech in 2017. Since then: - I've led marketing at Polidea, which was acquired by Snowflake - Set up a content studio at the data startup Astronomer - Joined RevGenius, a top B2B community for revenue professionals. What I do now: - Manage content channels reaching our 45K+ community on Slack, email, and our 60K+ LinkedIn followers. - Organize and promote our flagship conference, RevCon, which gathers 7K+ professionals from marketing, sales, RevOps, and customer success, featuring major names in SaaS. - Co-lead programming for about 10 webinars per month, covering topics, copy, speaker sourcing, and promo scheduling. - Drive content and event strategy to enhance partnerships, acquire new community members, expand brand reach, and boost member engagement. - Collaborate with partner companies to ensure high-quality programming and value for both community members and partners. Biggest projects lately: - RevCon 2024 with 6K+ GTM leaders registered, featuring 40 speakers (Alex Lieberman, John Barrows, Kyle Coleman, Cynthia Barnes, Jessica Gilmartin, Brianna Doe, Sarah Adam and more) and 24 sessions spread across 3 days of learning and networking. - The release of the Next 50 B2B Creators list in February achieving 1.8M+ impressions and reaching an audience of over 6M. Expanded the project to include the Next 50 GTM Startups. Fluent in English and happily speaking Italian whenever I can, I love photography, traveling, and print media.