Joanna L.'s Linkedin Analytics

As a demand gen senior manager at Axway, I lead integrated marketing campaigns targeting prospects in North America for technology product lines, including cloud and security products. I have over 15 years of experience in B2B and B2C marketing, with a proven track record of exceeding expectations and delivering results. My core competencies include strategic and tactical planning, project management, data analysis, partnership marketing, content marketing, marketing automation, lead generation programs, online marketing programs, email marketing campaigns, public relations efforts, social media, event management, writing, editing, employee management, vendor management, CRM, digital marketing, campaign optimization, field marketing, global campaign management, and ABM campaigns. I also hold Pragmatic Marketing, Six Bricks, Demandbase, Google, and Hubspot certifications. My mission is to create inspired marketing for inspirational results.