Jose Luis Herrera's Linkedin Analytics

As Head of Sales at LeadToWin, I continue to lead innovative marketing and sales strategies to scale business models globally, in both B2C and B2B contexts. With over 15 years of leadership experience across sectors such as Retail and Services, I have facilitated the international expansion of companies in more than 20 countries. Recently, I completed a Master’s in Artificial Intelligence, delving into technologies like ChatGPT, Autopilot, and Leonardo.ai, with the goal of integrating these advancements into the automation of internal processes in marketing, sales, and operations. I have gained practical experience in automation using advanced tools like make.com and zapier.com, and I have launched the YouTube channel '100x100startuperos'. In this space, I share insights on how to utilise artificial intelligence tools and automation to transform business processes, aimed at professionals seeking operational efficiency. My focus has always been to provide solutions that not only meet but exceed client expectations, driving success through innovation in Lead Generation, Email Marketing, WhatsApp Marketing, and more. I am dedicated to excellence and passionate about adding value and teaching others to make the most of new technologies to optimise their businesses. In my continuous pursuit of innovation and process improvement, in 2024, I have led and developed multiple projects that have strengthened my technical and management skills. These projects range from application development to task automation, utilizing cutting-edge technologies: • Process automation with platforms such as make.com and APIs from OPENAI, LEONARDO.AI, WhatsApp, GOOGLE DRIVE, EVENTLABS, among others. • Development of REST APIs using languages such as PHP, Bootstrap, MySQL, HTML5, and CSS3. • Creation of Excel macros for bulk messaging on WhatsApp. • Development of browser extensions that automate interactions on platforms like LinkedIn, Threads, and Instagram, enhancing efficiency and time management on social media. This self-taught journey has not only enriched my project portfolio but also expanded my technical and operational vision, enabling me to offer innovative and efficient solutions.