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I love designing, inspiring, sharing and learning from online experiments. I especially enjoy when we successfully inspire design and growth teams with ideas that have worked previously for others. And so at GoodUI we actively publish hundreds of winning and losing a/b tests as we search for the best UI patterns. We do this with the help of a/b test results from leading experimentation teams at such wonderful companies as: Microsoft, Thomasnet, Backstage, Yummly, Elevate, Designlab, Reverb, VivaReal, ZAP, Volders, Rollbar, Kenhub, Expert Institute, Drip Agency, CXL, etc. People from these companies have trusted us with their results to be published over at GoodUI.org. I am also known to pay attention to leaders such as: Netflix, Amazon, Airbnb, Bol, Booking, Etsy and Walmart by simply observing what UI changes they A/B test and then write about such "leaked" experiments at: www.goodui.org/leaks We place our bets on UI patterns with the highest impacts, highest generalizability and highest track records of having worked in the past (hello reproducibility). :)
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