Rego Consulting

Product Marketing Manager

Moventus

Precisely | Trust in Data

Transitioned to managing the Winshuttle EnterWorks acquisition and integration.

Winshuttle (now Precisely)

Managed the post-acquisition integration of EnterWorks.

BSQUARE

Managed a variety of marketing initiatives including corporate-wide rebranding, product positioning, messaging, persona development, and lead generation campaigns for industrial IoT products and services. Collaborated with various stakeholders to redefine the company’s IoT offering, develop GTM strategies, and coordinate product launches. Performed competitive analysis to identify differentiators and potential challenges to inform product development. Researched target verticals and buyers to understand, and advocate for, the customer’s POV and advance development of the company’s initial product demo.

Shiftboard

Responsibilities included product marketing, content strategy, and project management. Executed a complete website overhaul, creating all content as well as handling some design elements and light coding. Launched customer success program, which included interviewing subjects and producing video and written case studies. Drove content strategy while working across teams to develop messaging, positioning, branding, and product assets (videos, data sheets, etc.).

Marketing Manager

Barokas Communications

Acted as day-to-day client contact and collaborated with account teams to develop positioning, messaging, and content planning to achieve client marketing goals. Drafted bylines, case studies, whitepapers, and product sheets that explain technical concepts for mass consumption while working with stakeholders to meet editorial deadlines. Built media relationships to drive client coverage and utilize social media platforms as part of larger PR/marketing campaigns.

•Used copywriting and editing abilities to improve client relations and increase an account’s monthly retainer by nearly 30%
•Able to learn and translate client technologies for targeted audiences in a consistent voice for publication in major media outlets
•Analyzed industries to draft optimized content to support marketing strategy and influence journalists and consumers to act
•Utilized relationship and teamwork skills to rebuild an agency-client relationship, resulting in an additional $95K+ for the firm

The Hartford

Bond Underwriter

A product marketing, strategy, and content creation specialist. I work in B2B tech, however my background also includes extensive business and financial experience. I enjoy storytelling and have crafted narratives around a wide range of topics for a variety of audiences to amplify brand awareness, increase engagement, and drive sales goals.

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