Jean-Marc Abelous's Linkedin Analytics

As a strategic marketing consultant and former Chief Marketing Officer, I help B2B SaaS companies build impactful brands, design relevant product offerings, and develop ambitious go-to-market (GTM) and inbound marketing strategies. My approach ensures alignment between marketing, product roadmaps, and service delivery, driving growth and customer success. With 20+ years of experience in B2B marketing, product management, and business development, I bring expertise across various industries, particularly in Supply Chain software, CRM tools, freight transportation, FMCG, energy, corporate design, brand management, greentech, and artificial intelligence (AI). I have a strong analytical vision for Carbon Management Software, helping companies navigate the complexities of sustainability. I've consistently translated business goals into actionable strategies—covering offering, product, lead generation, and go-to-market (GTM)—to drive sales, market share, and customer loyalty. I've successfully led digital transformation initiatives, from CRM platform implementation to SEO, social media, marketing automation, and lead generation. Recognized with multiple awards for delivering ROI and market penetration, I'm fluent in English and a native French speaker, offering a global perspective and a deep understanding of diverse markets. I aim to leverage my experience to drive strategic growth, implement innovative marketing solutions, and contribute to revenue optimization for ambitious organizations.