Freelance (Self employed)

Ecommerce (Eco Friendly Niche & Jewelry)

Campaign Management (+£430,000 invested) on:
Google Ads, Facebook Ads & Microsoft Bing
•	Structuring, Implementation and Management
•	Creative Strategist, Tester and Implementation

Lead Generation
•	Auctioneer Shop
•	Wellness Clinics

E-Mail Marketing w/ Klavyio
•	Campaigns and Automations/Flows Criation CRM/Lifecycle
•	A/B Testing and other Optimizations

E-Commerce Website
•	Conversion Rate Optimization
•	Landing Page Structure, Design, Testing and Analysis

Results:
•	Achieved +£3,200,000 on E-commerce Revenue.
•	Achieved +20,000 leads on various niches

Performance Campaign Manager

GoUpBuzz

Campaign Management 
Managed More Than +250,000€ 
Google Ads (E-Commerce & Lead Gen.)
Facebook Ads (E-Commerce & Lead Gen.)
LinkedIn Ads (Lead Gen.)
Pinterest (E-Commerce)
- Full Funnels (TOF; MOF; BOF) Campaigns – Structuring, Implementation and Management
- Reports

E-Commerce - CRO 

Creative Strategy, Implementation and Testing based on data acquired through Campaigns 
Copy Writing for Conversion (AIDA & PAS methods mostly)

Email Marketing
Klavyio, Omnisend, AWeber
- Campaigns and Automations
- CRM/Lifecycle
- Reports

WordPress & Shopify
Advertorials and Landing Page Design

Social Media Manager

Mary Spot Vintage Bar

Accountable for managing a 7 person team
Redesigned tasks, quality controls, team integrations and communication, training efforts. Dealt with some suppliers. Gained experience in solving problems.

Mary Spot Vintage Bar Manager

Accountable for managing Facebook/Instagram media
Redefined content; explored video marketing; increased and improved engagement; modeled and created a better brand identity
Audience growth
Increased engagement 
Brand Awareness

Social Media Manager

Grupo ecoTravel

Responsable for: ecoTravel and Cruzeiros Douro (Sub-brands)

𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴: 
Content Creation (copy and creatives), Community Management, personalized content strategy creation for each brand, monthly planning and performance reports.

𝗘-𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 
Database "treatment" and segmentation (Spam, engagement levels or rates, etc)
E-mail marketing funnels creation
Lead nurturing
Experience with Marketing Automation 
Newsletter creation: Content and help with the strategy 
Performance reports and improvements solutions
Lists creation and audience segmentation with various segments (Interactions, Clicks, Target, Interests...)

𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻
𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀
𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀
𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻

Marketing e Comunicação

+3,500,000€ Generated | +500,000€ in Paid Ads | +42,000 B2C Leads Generated 🚀

Welcome to my LinkedIn profile! 🙋

I'm João Barbosa and as a Performance Campaign Manager, I have a knack for driving results and generating revenue through strategic e-commerce and lead-generation campaigns. My expertise in crafting and managing campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, TikTok ads has helped me drive over +3,500,000€ in revenue. 💥

I am passionate about continuously learning and implementing data-driven creative strategies to stay ahead of the curve and drive results in 2023. 🚀

I look forward to connecting with you and learning more about how we can work together to drive success for your business. 🤝

Taplio

João Barbosa's Linkedin Analytics

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Taplio

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