Bill.com

Sr. Product Manager, Digital Self-Service

Comcast

Drove innovation, requirements definition, and experience design of net new features on Xfinity App and xfinity.com. Drove feature development from discovery, strategy, and execution. Facilitated stakeholder alignment using consumer and market research with design first communication approaches. Aligned team goals around org roadmaps. Cultivated strong working relationships with sales, marketing, comms, CX, design, engineering, supply chain, and finance. Distilled complex systems, technical, regulatory, and legal complexities into digestible requirements for teams to align around.

Identified new targeting and segmentation capabilities for the Leave Journey leveraging machine learning through cross-domain collaboration with recommendation engines aiQ, Nexus, EBI, and Datacast teams. Established the template segments that will be used to segment further for the specific use-cases tied to Leave Journey experience that will ensure a personalized and guided experience for all customers.

eNPS Lead for Mark Levy and Marcy DeAngelis. Collaborated cross-functionally with eNPS team to lead team surveys, discussions, and needs assessments. Crafted solutions that were implemented globally for the DXP org to improve internal collaboration and process. Specifically to improve knowledge sharing, onboarding, and hand-offs between teams.

Manager, Journey Design & Sales Enablement

Novice Company

Novice Company focuses on giving students in low opportunity areas access to training and real world project work in a variety of technology oriented disciplines. Students participating in the program become highly competitive candidates for junior positions in roles such as: User Experience Design, Game Design, Social Media Management, and Growth Marketing.

Founder

Think Company

Sr. Consultant, User Experience Designer

Managed frontline relationships with clients and stakeholders. Worked collaboratively with cross-functional teams on E2E strategy for product and feature launches. Facilitated user research to capture voice-of-the-customer. Led meetings with client and internal teams, initialize concept ideation, gathered and documented feature requirements. Assisted in implementation of agile processes and design systems with fortune 100 enterprise clients.

Consultant, User Experience Designer

Journeymaker

Drove the release roadmap for content and authoring features. Worked collaboratively with cross-functional teams on E2E strategy for product and feature launches. Established new customer success best practices in collaboration with frontline support team. Conducted market, competitive analysis, and gap analysis related to my feature area. Led feature kick-offs. Provided feature definition, acceptance criteria, and user stories. Authored user support articles, canned responses, and led support training. Liaison between Journeymaker and American Bible Society product teams.

Associate Product Manager

American Bible Society

Delivered site-wide initiatives to improve the shop and browse experience. Manage external contractors; Served as main point of contact, monitored performance, and ensured goals were being met. Managed integration solutions for user-generated content and other personalized experiences. Manage multiple retention campaigns including cart abandonment, retargeting, and customer education.

Sr. Digital Engagement Analyst

- Managed communication and work assignments of vendors.
- Delivered customized reporting on catalog, acquisition landing pages, and primary company website.
- Supported the implementation of content experiments, goal measuring to improve CRO on landing pages.
- Oversaw design, development, and delivery of digital assets such as email campaigns, social media content, blogs, and updates to various corporate web services.
- Supported user acquisition via email campaigns 
- Conducted segmentation on lists over 150,000 constituents.
- Implemented new quality assurance process leveraging Litmus to optimize email HTML for improved delivery success.
- Helped to increase our overall users from 76,000 to over 195,000.

Digital Product Coordinator

University of Valley Forge

Provided customized reporting in Google Analytics. Conducted A/B split testing for homepage CRO and email campaigns. Updated web pages using HTML & CSS. Supported content production pipeline for blogs and social media accounts.

Digital Marketing Coordinator

Leader of Product Ops that is hands-on with a track record of ensuring clarity through design-first communication. Passionate about intuitive user experiences that create immense impact on business metrics. Specializes in bringing new products to market with a wealth of experiences in non-profit, for-profit, and startup environments.

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