J. Fernando Perez's Linkedin Analytics

As the CEO of PC Social, I lead a company that provides real-time strategic analytics for small businesses. I have over six years of experience in this role, and a Project Management Professional certification from UC Irvine. I also have a Business Management degree, and a US Air Force Veteran background, which gives me a solid foundation in leadership and management skills. My core competencies include data modeling, social media marketing, target marketing, and research. I have developed a data modeling tool that collected over 15 million social media posts and created a database identifying social personas for targeted marketing campaigns. I have also successfully grown the company's social media imprint from zero to over 20,000 followers across all channels, achieving an engagement rate of 6%. My mission is to help small businesses grow their businesses by leveraging data and social media to reach and connect with their target audience.