Aptitude 8

Delivery Lead

WORQFLOW (acquired by Aptitude 8)

HubSpot Certified Trainer

Managed team of Solutions Architects, helping with day-to-day of client management and professional development

Developed process maps for current/future state for complex migrations to HubSpot

Managed Developer relationships, coordinating projects between developers and clients/internal team

Implemented complex technical integrations between external applications and HubSpot

Project Manager for CMS projects including website migrations and custom development

Director of Revenue Operations

maka Agency GbR

Provided technical support for POWER Pro theme users including performance and optimization audits, receiving 85+ 5-star reviews

Launched strategic partnership plan for marketing agencies, increasing agency sales from <20% to >38% in 6 months

Optimized the CRM configuration and automated processes to improve contact data accuracy/relevancy and build effective reporting for Marketing, Sales, and Service

Built website mockups for client demos and helped customers translate designs using available module layouts and features

Developed SEO strategy resulting in a 158% increase in website sessions and a 28% conversion rate increase (YoY)

Updated technical theme documentation, created comprehensive module library, and developed Knowledge Base of frequently asked questions

Managed custom development projects from request to launch, translating client requests into technical requirements

Streamlined the new feature request, theme update, and bug report processes

Customer Success and Project Manager

John Bailey Financial

At the time this opportunity came along, I saw the potential to bring two of my passions together: helping others and personal finance.

Quite unexpectedly, it turned into an opportunity for me to leverage other skills, like creating processes, implementing technology, marketing (a little bit expected), and lead generation.

A few key projects:

- Established processes to remove friction from daily tasks and improved CRM usage
- Digitized filing and invoicing; created processes to eliminate paper waste
- Managed Tech Stack; implemented Keeper Security, Schedule Once, and SmartAdvisor 

And most importantly, I created documentation of all the processes along the way to successfully train and onboard my replacement in just a few days.

Client Service Associate

Wilsonart

Develop a strategic marketing plan to support company owned distribution centers, regional warehouses, independent distributors, and home centers across the U.S. and Canada.

- Established local presence on Google My Business for 37 locations throughout the U.S. and Canada, resulting in an increase of site traffic by .5% (2500 new user sessions) and over 300K map views in the first 30 days 
- Developed strategic sales presentations for the CEO, VP of Sales and sales leadership team to drive strategic revenue growth within the RV & manufactured housing markets
- Initiated process improvement utilizing SmartSheet to streamline project management templates

Channel Marketing Manager

Omega Builders

- Managed the redesign of the Omega website, resulting in over 300% growth in web traffic; designed website enhancements to continually improve user experience with a focus on growth-driven design
- Designed Realtor Connection to provide on-demand information to real estate professionals and grow realtor sales from 60% annually to 78% in the first year and increasing conversions for email listings subscriptions
- Created SEO, SEM, and social media strategies based on market research & data
- Wrote & designed content for social media, digital ads, website, blogs & email campaigns that were relevant to the buyer journey and buyer personas; designed to drive traffic & increase engagement
-  Revamped product & color selections and redesigned model homes & design studio layouts to increase option & upgrade sales by over 300%
- Completed color selections for over 800 inventory homes from $150k to $400k+ and with ~200 homebuyers 
- Developed partnerships with local vendors to provide industry-leading closing incentives for our homeowners
- Instrumental in identifying growth opportunities in new markets, including market analysis & competitor research in coordination with the VP of Sales, President, CFO, and COO

Marketing & Design Director

- Implemented the HubSpot CRM, Sales Pro & Marketing tools across the organization
- Developed a strategic marketing plan to drive growth from 120 homes per year in one market to 400 homes per year in multiple markets.
- Hired, trained, and coached new employees with a focus on team building & professional growth (4 direct reports)
- Effectively managed marketing budget to optimize strategic marketing initiatives
- Established the Omega Builders brand identity to include the redesign of the logo & creation of a comprehensive style guide; ensured consistency of brand image & voice in all marketing efforts

Marketing Manager

Artcobell

- Redesigned the Artcobell logo, created the brand style guide, and redefined the brand in the k-12 market
- Designed & developed a comprehensive dealer/partner website featuring an integrated image library, marketing resources, and interactive design tools to simplify the product specifying process to increase specifications and reduce errors from nearly 85% of total orders down to just 5% in the first 6 months
- Developed a comprehensive SEO strategy and implemented targeted content initiatives

American Income Life

- Worked directly with Executive Leadership to communicate a clear & strong brand message via various digital & print media for the sales team & customers
- Designed and implemented training website, Laptop on Demand for 5000+ salesforce
- Created, updated and managed content for company websites, print ads and digital ad campaigns
- Generated video for use in conjunction with booth at Public Relations conventions
- Produced layouts for company wide monthly sales magazine

Multimedia Designer

Bohlin Cywinski Jackson

-  Involved in the conceptual design for two academic buildings at The Pennsylvania State University and optimized programming layouts to meet the space requirements of the department
- Prepared pre-design and presentation materials for three project proposals & engaged in client interview
- Served on the strategic planning committee for marketing, publications, and local presence
- Initiated and developed new marketing materials
- Instructed Adobe software tutorial sessions for colleagues
- Produced photorealistic renderings, animations, and presentation drawings
- Completed drawings for design development set and construction documents using AutoCAD
- Developed and implemented schematic design ideas
- Assisted in creating Revit models and generating drawing sets

Architectural Designer

After transforming my background in architecture into a successful marketing career, what I've come to learn about myself is that I love helping others, especially if it involves problem-solving and improving processes. 

I have always been fascinated with how people interact with spaces [urban planning], 

how buildings could transform the way we live [architecture], 

how different life is depending on where you are in the world [travel], 

how much of an impact we have on our planet [sustainability],

how brands tell their story online and align with the customer journey [websites],

and now I am equally curious about how online communities impact our lives [community].

Taplio

Jennifer Nixon's Linkedin Analytics

Jennifer Nixon

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Jennifer Nixon's Linkedin Analytics

Jennifer Nixon

Want to drive more opportunities from LinkedIn?

Jennifer Nixon's Linkedin Analytics