Best Buy Canada

Head of Affiliate & Partnership Marketing

• Develop, launch, and scale the affiliate marketing program, growing it to represent a significant channel of online revenue
• Lead and mentor a high performing team leveraging agile practices to accelerate growth while delivering business value
• Build and optimize affiliate partnerships to create full funnel marketing strategies in support of retail sales, events and vendor programs to maximize brand exposure and maintain a positive ROAS
• Negotiate and closed contracts with publishers, affiliate agencies, and network platforms with a focus on driving cost efficiencies and program enhancements
• Own the impact and performance of the Rewards business, a points-based loyalty program with B2B partners such as Royal Bank and Scotia Bank
• Manage million-dollar budgets with core responsibilities on budgeting and forecasting, developing annual plans, managing internal stakeholders while prioritizing multiple business initiatives
• Create comprehensive reporting and presentations with data and insights, presenting KPIs of marketing campaigns to key stakeholders 
• Partner closely with internal teams including Marketing & Communications, eCommerce, Merchandising, Technology, Legal, and Finance in a highly collaborate environment to align with company drive times and business objectives

Manager, Affiliate Marketing & Rewards, eCommerce

• Developed, budgeted, and executed nationwide marketing campaigns for the computing hardware, accessories, and lifestyle teams, in partnership with iconic brands such as Apple, HP, and Microsoft to achieve brand and category objectives
• Built strong vendor relationships and created advertising programs to capitalize on key product launches while supporting value props that drove the business
• Led all stakeholder communication, partnered and influenced cross-functional teams, and project managed medium to large multi-channel marketing initiatives including media planning, digital and traditional marketing channels
• Fostered ideation and development on innovative projects such as a new unboxing product video concept, a lifestyle magazine, and an in-store experiential marketing event
• Oversaw the weekly retail advertising process including ad planning, pre-production, proofing and campaign optimization with all Customer Experience teams

Category Marketing Specialist, Retail Marketing

Henderson Development (Canada) Ltd.

• Managed the annual marketing budget, developed, and led all sales and promotional campaigns for residential property grand openings 
• Created and executed all marketing events for two major commercial buildings in the lower mainland, including Vancouver’s largest Chinese New Year Celebration
• Collaborated with the business and sales teams to develop revenue targets and marketing strategies
• Assessed growth opportunities and implemented advertising initiatives for residential developments in the Vancouver and Greater Toronto area

Marketing Specialist

Blender Media

• Managed a design and development team throughout project life cycles to ensure timely deliverables for accounts and partners
• Led multiple print & web projects in all phases including plan, budget, resource, scope, development, implementation, & delivery
• Drove a positive customer experience by liaising with clients, prioritizing account initiatives and building strong internal partnerships to execute marketing programs

Project Manager

Experienced Marketing Leader with a demonstrated history of working in the retail and eCommerce industry.  Skilled in negotiation, management, marketing strategy, online marketing and affiliate marketing.  Extensive knowledge in developing complex programs and omni-channel advertising strategies with a passion for building partnerships to drive business growth.

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