Bunten & Associates, Inc.

Provide strategic B2B marketing guidance to start-up, mid-size and Fortune 500 companies in the on the following:
> Go-to-market-strategy, market positioning, brand story development, core messaging tactics, and creative strategy.
> Revenue-based marketing models to maximize Return on Advertising Investment (ROAS).
> Gathering a holistic view of the customer journey to understand buyer engagement at all stages in the customer lifecycle.
> Evaluation of growth pathways to drive customer demand.
> Account-based marketing and sales enablement strategies to drive leads and convert customers.
> Omnichannel marketing campaign strategies to drive conversations, maximize Lifetime Customer Value (LTV), and reduce Customer Acquisition Cost (CAC).<Provide strategic B2B marketing guidance to executives in the private and public sector on the following:

Chief Executive Officer | Founder | CMO

J.B. Hunt Transport Services, Inc

>Directed overall marketing, public relations, and communication strategies for one of the largest transportation providers across the US, Mexico, and Canada. 

>Collaberated with C-Suite to determine marketing strategies that grow current and future service offerings in both traditional and non-traditional markets.

>Partnered with business and corporate leadership to create, execute and evolve our SaaS and e-commerce go-to-market strategies.

>Combined data, technology, and business insights to build acquisition programs and drive market share growth.

>Owened the full cycle of marketing including lead generation, marketing operations, marketing analysis, marketing communications, performance marketing, and brand management.

>Lead omnichannel strategy across all business units and through all vehicles: digital, direct, radio, ooh, earned, web, email, SEO, social media, trade shows, and sponsorships.

>Optimized conversion funnel activities, processes, and marketing infrastructure to drive customer acquisition and retention.

>Developed, scale and test high ROAS/ROI-driven digital marketing strategies that deliver conversions to meet and exceed revenue goals.

>Drove web acquisition, e-commerce strategies, personalization and responsible for delivering an amazing digital customer experience.

>Translated business goals into a well-defined CRM strategy to include segmentation analysis, lead prioritization and generation programs for sales enablement.

>Established and lead marketing automation process, including the build-out of new MarTech stacks and sophisticated analytical tools to measure LTV and drive profitability.

>Lead persona development and research for journey-driven marketing and well-defined buyer touch-points.

Head of Marketing

>Responsible for the development and implementation of marketing strategies to support to customer and carrier acquisition and retention. 

>Oversaw public relations and company-wide internal communications efforts.

>Lead the the J.B. Hunt brand and content strategy. 

>Developed KPI driven strategies for new and existing service offerings including targeted paid campaigns, sponsorships, events, direct marketing and public relations.

>Implemented cross-channel marketing plans to support branding and lead generation efforts.

>Worked closely with the sales team; enabling them to meet objectives by providing them with appropriate tools, materials and presentations.

>Collaborated with the product management team and business unit SMEs to define and implement marketing programs.

>Developed an ongoing content marketing pipeline to drive customer and prospect engagement including case-studies, testimonials, and whitepapers.

>Delivered cutting edge trade show strategies, concepts, and objectives that deliver transformational experiences and drive leads.

Corporate Marketing Director

Arkansas Scholarship Lottery

>Oversaw the planning, development, and implementation of all marketing functions since the start-up of the Arkansas Lottery. Direct report to CEO.

>Lead creative and production teams in the conception and execution of creative that effectively reinforced the Arkansas Lottery's  mission, built the brand and sold products. 

>Drove product revenue through marketing programs, tracked and analyzed return on advertising investment, optimized campaigns and ensured constant performance.

>Successfully launched 100's of instant and draw game products.

>Developed media strategies using broadcast, radio, outdoor and print vehicles to execute multi-faceted advertising campaigns. 

>Implemented social and digital strategies through the use of segmentation, A/B creative testing, dsp selection and retargeting tactics. 

>Executed CRM strategies including direct mail, email and loyalty marketing.

>Managed the planning, development and execution of all sponsorship, events and promotional activities.

>Developed visual merchandising programs at the retail level. 

>Spearheaded public relations and communications initiatives. 

>Oversaw quantitative and qualitative market research initiatives.

Advertising & Marketing Director

Dillard's Inc.

>Directed the company’s national print/magazine brand advertising, product public relations initiatives, and corporate events. 

>Initiated, planned, negotiated, and executed national and regional multi-million dollar media plans to support branding campaigns. 

>Drove sales and achieved re-branding goals including large-scale improvements to brand perception.

>Managed national sales promotion programs including contests, sweepstakes, and gift-with-purchase programs. 

>Developed public relations strategies including pitching to national editors and publishers to secure editorial placements, specifically focusing on private/exclusive brands.

Advertising Media Director

>Provided financial analysis for advertising planning and controls. 

>Conducted market and media analysis; evaluated media distribution, coverage, and cost. 

>Determined optimal reach and frequency levels to achieve sales goals by market across the US.

>Measured the effectiveness of advertising through sales lift analysis compared to media cost and developed recommendations about future spending. 

>Monitored regional buying office and DMM/GMM advertising spend to ensure resources were allocated in the most cost-effective manner.

Associate Business Manager (Corporate Advertising)

CHI St. Vincent

>Coordinated and assisted in qualitative and quantitative market research projects including focus groups, customer satisfaction surveys, physician interviews and service line analysis.

Marketing Coordinator

Acosta Sales & Marketing

>In charge of point-of-sale media at the retail level, informing management about new products , selling additional space and overall merchandising for multiple Fortune 500 brands.

Territory Manager

Senior marketing executive and thought leader with eighteen years of experience leading cross-functional marketing teams for Fortune 500 and top companies in the US. Recognized leader with strengths in managing multi-million-dollar budgets, delivering exceptional brand experiences, and growing revenue.

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