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No waffle. Just words. Sometimes, that’s easier said than done. Powerful and persuasive writing is about sending the right message in the right way to the right audience. It’s also about patience, creativity and excellent editing. All of this takes time and effort. And that’s where I come in: your writing partner in crime, not the grammar police. Hello! 👋 I'm Joanna Puckering, an editor and researcher with a background in quality management. 🔸️ Are you a small business owner, academic or independent author? 🔸️ Do processing or cognitive issues get in the way of how you express yourself in writing? 🔸️ Are you ideas rich but time poor? 🔸️ Is your multi-authored document crying out for a voice of its own? 🔸️ Are you hurtling towards a deadline but your draft blog or web pages need a thorough review and polish? Whether you’re writing a business proposal, a book or a new web page, the key is crystal-clear communication. Write with passion, edit with precision and share your story in the way you want it told! My friendly, precise and thorough editing is the crucial step in making that story correct, readable and memorable. Here’s what I’ll do for you: 🌏 LANGUAGE REVIEW A review for accuracy, clarity and readability is invaluable if processing or cognitive issues get in the way of how you express yourself in writing. 🔎 EDITING COPYEDITING: emphasising overall quality, content, structure and tone (quality assurance). PROOFREADING: focusing closely on spelling, grammar, formatting, and finding any remaining errors or clunky sentences (quality control). PROOF-EDITING: a convenient and cost-effective option combining elements of copyediting and proofreading, where schedule or budget may not allow for a full round of both. ✒️ WRITING SUPPORT A more holistic content review, providing a fresh editorial eye. If you’ve done the legwork, I’ll add the spit and polish. (I can also highlight obscure idioms and un-mix your metaphors.) Do you want to write words that other people want to read? 📩 DM me or send an email to joanna@calicocultural.com. You can also visit my website (https://calicocultural.com/) to find out how I can help you get the most from your writing. 📊 Business and project documentation 🌐 Websites and pages 📖 Dissertations*, academic papers 📚 Books (chapters or the whole manuscript) * Students: Please check your institution's academic regulations before requesting editorial support.
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