SUBBD

The ultimate AI-powered web3 content creation platform, launching this year.

Managing product, marketing and creative and working every day with our brilliant in-house development team. Our proprietary AI image and video generation, chat and assistant technology offer unconventional incentives and unparalleled creative freedom. Curious? Send a message :)

Product Lead / CMO

Women in Web3 Switzerland (WiW3CH)

Member

Stealth Startup

We're building a service that prioritizes customer anonymity, data protection, and unrestricted access to information so you can navigate the digital and legal landscape with confidence.

By upholding a zero-logs policy, implementing innovative technologies, and offering seamless multi-device support, we empower individuals to reclaim their online privacy rights. We are dedicated to
fostering a world where cryptocurrency-backed transactions and secure digital interactions ensure a safer and more liberated internet experience for all.

As a collective of professionals and privacy advocates on a dynamic mission to redefine the benchmarks of online privacy and security, we warmly welcome the opportunity to connect with fellow enthusiasts and explore synergies within the space. Don't hesitate to send me a message to learn more about our mission to safeguard digital freedoms and empower individuals worldwide. Let's collaborate and make a difference together!

Co-Founder

W3B Lab Amsterdam 

The Biggest IRL Web3 Builder Community in Europe.

Advisor

Crypto Valley Association

Crypto Valley Association is an independent, government-supported organization located in the Swiss canton of Zug. The mission is to build the world’s leading ecosystem for blockchain and cryptographic technologies in Switzerland by supporting and connecting startups and established enterprises.

AngelList

Venture

Keytom | One bank for all digital assets

As the first hire of a neobank startup, I built the entire marketing and communications branch from scratch. Responsibilities ranged from defining the brand identity and developing and executing the GTM strategy, to conducting target user interviews and research and building a team of marketing and communications professionals to execute on these plans.

Everscale Network (formerly Free TON)

As VP Marketing and Comms at a prominent L1 blockchain organization and its core development software company, I oversaw all aspects of marketing, partnerships, communications, PR and media relations. 

- Spearheaded the comprehensive rebranding for the decentralized organization, achieving over a 40% increase in brand visibility within the first three months and getting $EVER listed on top exchanges.
- Contributed to fundraising an additional $5M for Everscale.
- Hosted AMAs, interviews, and live streamed calls with the community.
- Managed event participation, booth design and represented Everscale at industry events.

Marketing and Ecosystem Development

EverX

EverX is the core developer of the Everscale Network. As the VP of Marketing and Communications, I oversaw all aspects of marketing, partnerships, internal and external communications, PR and media relations.

Spearheaded the comprehensive rebranding resulting in high profile partnerships and exponential increase in client trust.

- Contributed to fundraising, securing $2 million for blockchain communicator Surf (as well as over 22 million EVERs staked by community) 
- Led partnerships with FIDE, Amaze, Animaccord and more.
- Hosted AMAs, interviews, and live streamed calls.

VP Marketing + Communications

BeInCrypto

Hired as the director of the European market, I quickly expanded to US, then global. I led with client acquisition, campaign development, regional business relations, partnerships and media sales. Each day I liaised with clients and potential clients crafting bespoke campaigns to meet their goals.
- Led client acquisition, campaign development, regional business relations, partnerships, and media sales.
- Managed and grew localized marketing and sales teams.
- Brought in new partnerships with recognized industry leaders.
- Refined the media sales processes to support Hubspot migration.
- Increased media sales revenue for all 13 domains.  
- Developed new monetization opportunities.
- Managed content pipeline and content creators.
- Brought in new partnerships with recognized industry leaders.
- Collaborated with the product team to identify and build innovative advertising products.

Director EU Markets

Passionate and award-winning CMO with 15+ years of expertise in fintech, software, and mobile. Proven success in crafting data-driven strategies, leading award-winning campaigns, and driving innovation in the ever-evolving tech landscape. 

Gamer at heart. “Never fear, Gordon, she's de-beaked and completely harmless.”

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