Joanne Yulan Jong's Linkedin Analytics

ENERGY CREATIVITY SUSTAINABILITY I am the founder of Yulan Creative, an award-winning consultancy helping ethical, purpose-driven businesses with their road map to a sustainable brand strategy. Over the past ten years, my focus has been the delivery of transformational strategic services. I work closely with owners and founders and leadership teams at the boardroom level providing clarity, market insights, team workshops and advice. My extensive background in luxury design and product development that branched into direct to consumer brand creation has given my agency unique hands-on insight into product-based companies and the complexity of pivoting into a sustainable brand strategy. Indeed, a passion for materials is now firmly focused on the fast-paced development of sustainable fabrics, sourcing raw materials and solutions to reduce pollution and environmental impact. I work closely with clients advising on the many incredible innovations and sustainable incentives that are now available to them. Provide insights on technologies, platforms and communities that hold the key to helping them benchmark, set goals and improve their ESG accountability. ________________________________ A keen observer of the sustainability, interior, lifestyle, fashion business and the arts I write and publish regularly and have guest lectured at LCCA, Kingston University, and UEL, ECA at Fashion Tech Berlin, V&A museum, and appeared live on BBC Newsroomlive. My book on the impact of the digital revolution on the fashion business THE FASHION SWITCH was published by Rethink Press.