Daymon International

✓ Continued responsibilities from the previous role with an expanded scope to include Africa.
✓ Successfully managing and expanding services to new clients and industries across both the Middle East and Africa.
✓ Enhancing stakeholder management and strategic leadership to drive growth in the newly added geography.

Business Development Director             Middle East and Africa

✓ Identifying potential clients through market analysis, leading cross-functional teams to deliver 
    tailored proposals.
✓ Developing market entry strategies and expanding services to new clients and industries.
✓ Engaging with C-suite executives and decision makers to align proposals with their needs and 
   guarantee success.
✓ Overseeing regional operations, driving growth through strategic leadership and stakeholder 
    management.

Head of Business Development and Operations Middle East

✓ Managing the Private Brand in collaboration with client leadership
✓ Driving business development and cultivating relationships with key stakeholders, 
    including C-suite executives.
✓ Creating and implementing category strategy, product launch pipelines, sourcing  and business strategies,  
    intelligence approaches to drive decisions in a KPI-driven culture.
✓ Leading local and cross-functional teams to achieve short and long-term objectives.
✓ Managing profit and loss statement

Head of UAE - Account Lead Carrefour Middle East & Africa - Majid Al Futtaim

✓ Managed the Grocery Category
✓ Defined private brand strategy for Grocery, NPD pipeline, and pricing strategy for retail and cash & carry segments
✓ Led cross-functional team (quality, layout, packaging, legal, etc.)
✓ Analysis of Market Environment and Category Performance
✓ Sourced local and international suppliers, commodoty products negotiation and experience in negotiation of international agreements
✓ Managed the team and contributed to team development

Business Manager / On-site account (Jerónimo Martins Portugal)

Teixeira Duarte, S.A.

✓ Oversew two business units: PEPSI.CO (LAYS) and Wine & Beverages.
✓ Defined Trade marketing strategy and go-to-market assessment for modern and traditional trade
✓ Creation of KPI dashboards to monitor both business and team members performance 
✓ full responsibility for P&L and managed a team of 55 people
✓ Expertly cultivated and managed relationships with key clients, partners, and stakeholders, driving business growth and fostering collaborative success

Consumer Goods Commercial Director

✓ Managed the Henkel business unit distribution to the Angola market
✓ Definition of strategy for modern and traditional channels
✓ Trade Marketing strategy
✓ Team management for modern and traditional channel
✓ Data management - Dashboards creation helping to measure business KPI`s
✓ P&L business unit responsibility

Henkel Business Unit Director - DCG

✓ Managed the Dairy Category for the "Maxi" chain in Angola
✓ Defined purchase and promotional strategies.
✓ Conducted procurement and negotiations with suppliers.
✓ Gained experience in food export/import.

Category Manager

El Corte Inglés Portugal

Category Manager - Buyer

Midas International

Purchase Manager, Operacional Business Controller

Fast Moving Consumer Goods regional director with over 15 years experience in the FMCG industry across the Middle East, Africa, and Europe. Proven track record in driving revenue growth and expanding market share through strategic business development, operational management, negotiation, and stakeholder engagement. Recognized for excellence in market strategies, brand management, and sustainable business practices. Specialist in leading cross-functional teams to achieve organizational objectives.

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