Hook Point

- As a Paid Media Manager, I am responsible for planning, executing, and optimizing paid advertising campaigns across a range of digital platforms, including Meta, LinkedIn, and TikTok.
- My primary objectives are to drive high-quality traffic, enhance brand awareness, and generate leads through strategic use of digital media. I leverage data analysis and audience targeting to design and implement campaigns that align with business goals and deliver a high (ROI).
- My approach includes continuous A/B testing and experimenting with innovative ideas and strategies to optimize campaign performance and adapt to market changes. 
- In my role, I have extensive experience managing large-scale budgets, regularly overseeing monthly ad spends of approximately $1.2 million for key clients, in addition to other clients across various industries.

Paid Media Manager

Kiin.co - Linkedin Ads Agency

- In my role as a LinkedIn Ads Specialist, I focused on creating, managing, and optimizing ad campaigns on the LinkedIn platform to achieve client objectives. 
- Leveraging my expertise in LinkedIn's ads ecosystem, I successfully identified target audiences, developed compelling ad content, and created targeting strategies to maximize campaign performance.
- I utilized data-driven insights to continuously analyze campaign results, making strategic adjustments to optimize effectiveness and drive better outcomes. 
- This role required an understanding of LinkedIn's unique advertising features, combined with strong analytical and problem-solving skills to effectively manage and enhance ad performance.

LinkedIn Ads Specialist

Lazer

- As a Marketing Executive, I contributed to the development and execution of comprehensive marketing plans for a diverse portfolio of products and services.
- My responsibilities included conducting market research and applying insights to formulate effective marketing strategies in collaboration with cross-functional teams, including co-workers, sponsors, media representatives, and industry experts.
- I was involved in devising and implementing sales strategies costumized to various products and services, including special promotions and sponsored events, to drive engagement and revenue.
- Additionally, I provided exceptional customer service, addressing client inquiries regarding product and service benefits and maintaining strong client relationships.
- I monitored sales data to ensure alignment with quotas and team objectives and analyzed trends, demographics, pricing strategies, and other critical data to identify opportunities for enhancing marketing and sales performance. I regularly created and presented performance reports to senior management, offering actionable insights for strategic decision-making.
- My role also involved supporting recruitment, and management, including assigning team members to specific projects or client accounts as needed.

Marketing Executive

Worked on the sets of "The Infernal Machine" & "Lost In Fuseta"

Freelance  Film/TV Operator

Big Sky Studios

Lighting Operator

Studio Assistant

Puro Group

Bar Staff

LinkedIn Ads Certified | B2B Marketing | Advertising

Results-driven Paid Media Specialist with experience in managing and optimizing digital advertising campaigns across various platforms such as Facebook Ads, LinkedIn Ads, TikTok and more.

I am skilled in handling large budgets and maximizing ROI through data analysis, audience segmentation, and conversion rate optimization.

Taplio

Joao Henriques's Linkedin Analytics

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Taplio

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Want to drive more opportunities from LinkedIn?

Joao Henriques's Linkedin Analytics