ByteDance

Accelerating CPG, Auto, Consumer Tech industries in SoW, sub-vertical penetration, and consistent adoption of best practises.
Raising the ceiling via solving strategic problems for the med/long term.

Head of Consumer Center of Excellence - Middle East, Turkiye, Africa, Central Southern Asia

Responsible for ByteDance's/TikTok's strategy and commercial growth across Africa

Head of Global Business Solutions - Africa

Developed a $xxxM business (and TikTok's fastest growing Consumer Business globally) via leading a team of xx members across 2 offices to multiplier growth in CPG, Luxury, Consumer Tech, Automotive, and Food Services across the Middle East North Africa region. 
Ramadan charter lead overseeing multiplier growth leading a taskforce of xx team in Sales and Cross-functions.

Head of Business Partnerships for Consumer Industries, GBS MENA

Advertising Business Group

Heading a unit of industry experts with the objective of enhancing transparency in the influencer economy. The ABG is registered under the Dubai Chamber of Commerce (Nov 2016).

Technical Comittee Lead

Client Partner - CPG

Client Partner - Food & Beverage

Client Solutions Manager - Video

Member of the Board of Advisors

EADA Business School

Guest Lecturer

Publicis Groupe

EEMEA Digital Director - Mondelez

Developed the structure, operating model, and strategy for a global-first integrated media team within P&G's agency for the region's largest advertiser ($xxxm in media budget). 
Head of Digital for P&G's enabled by a team of xx members. Head of Digital for for Mediavest's client portfolio in consulting function.

Digital Director SMG MENA

Starcom Dubai: Strategic Planning Lead for P&G MENA

Director Strategic Planning - P&G MENA

VENCA

Developed the marketing Plan for Spain’s largest distance seller (fashion & home products): “Launch of retail stores in key cities” leading a team of five.
Successful implementation in brand re-positioning, POS awareness, brand recognition, IYA volume/sales increase across SKUs, change in purchasing behavior.

Strategic Marketing Consultant

Various Teams

Professional Basketball Player

Business builder with proven leadership record based on subject-matter expertise in marketing & digital transformation strategies for corporations. 

Tech enthusiast with a vision for what's next.

Currently heading ByteDance's and its leading video platform TikTok's business in Africa.
Former Client Partner for Facebook's family of apps and services (Facebook, Instagram, WhatsApp, Messenger) heading commercial partnerships in the FMCG sector across the MENA region. 
Former senior member of the MENA's leading media agency group (Publicis). Former professional athlete (basketball). 

Alum of EADA Barcelona Business School (Strategic Marketing) and Julius-Maximilians University Wuerzburg (Management of Information Systems).

Board of Advisors Member of various start-ups across different sectors.

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