Widforss 1729 AB

Self-employed

Senior Ecommerce Consultant

Musti Group

Vetzoo is a leading online pet specialist B2C company part of the Musti Group. 250k customers, and around 370 mSEK yearly revenue.

ROLE
- Full P&L responsibility for the whole business, including 1 store. Role characteristics are closer to a CEO rather than head of ecom.

- Part of the Swedish management team.

- Implemented total digital transformation strategy for turn around purposes

- Personnel responsibility for a team of 14 people. Also working with many partners – both in Sweden and via global networks


MAIN TARGETS ACHIEVED
- Set new strategy, roadmaps, ways of working, roles, organization
- Implemented new culture with focus on prestigeless result focus with a “can-do-attitude”
- Renegotiated all current supplier contracts, and signed new and improved partnerships
- R12 sales: 27% over LY 
- Gross profit margin: from 35% to avg 41% 
- Sales from own & exclusive brands: 67% over budget
- Non food/High margin sales: 26% over budget
- Profit margin: +340% (highest since company was founded 2012)

Head of Vetzoo/Ecom

Used A Porter International AB

Board Member

Odd Molly

Odd Molly is a Swedish company that designs, markets and sells high quality fashion for girls under the brands Odd Molly and Hunkydory.

ROLE
¬- Responsible for P&L budgets, forecast and expansion strategy of ecom

- Member of the executive management team reporting to the CEO

- Responsible for a team of 8 people. Including partners – responsible for +20 people working for ecom organization.

- Forming and implementing new strategy for turn around purposes, team and organization, re-platforming, ways of working, partners and end-to-end e-commerce operations.



MAIN TARGETS ACHIEVED: 
- Build a highly performing & scaleable ecom platform/ecosystem
- Recruit and set new roles within team, clear role descriptions, KPI & ownership structure
- Renegotiated all current supplier contracts, and signed new and improved partnerhips
- Develop new ways of working that increased productivity for all main ecom areas
- Created new sales channels with Facebook and influencer marketing etc
- From 30 to 65% share of sale within ecom
- profitability 3x above targets

Head Of Digital

Head Of Ecommerce

Life Europe AB

Life Online AB is part of Life Group (Life Europe AB) and is comprised of the groups Nordic e-commerce sales channel, development and operations. With 440 stores in Sweden, Norway and Finland Life Group is the Nordics leading retail chain for health products.

I own, manage and execute our strategy and the product road map for our e-commerce and online platform.  I lead development teams and partners in our development and implementation process. My focus is to ensure that our customers can appreciate a great buying experience online with an omni perspective.

Achievements – first 6 months
❏ CRO: +128% increase in conversion rate (accumulated)
❏ CRO: +187% increase in conversion rate (compared to previous year)
❏ CRO: +134% increase in revenue (compared to previous year)
❏ All time high records for conversion rate per month/week/day, campaign sales, etc
❏ Accelerating increase in sales and conversion rate
❏ Total revenue increase with +126%
❏ Implementation of new strategies, process etc

Nordic Product Owner - Online Store

Improove

Hired as a consultant for Poc Sports, Zound industries, Gymgrossisten and Paradox interactive.

Ecommerce Project Manager (consultant)

Zound Industries

Worked as an e-commerce consultant. Main responsibility was overall ecommerce management including site development, CRO, SEO, UX and launch of their new product line - Speakers

Achievements
❏ Successfully lead project team - including multiple partners and development teams
❏ A successful product launch with a high performing landing page

Ecommerce Manager (consultant)

Worked as an e-commerce consultant. My main responsibility was to manage the launch of their new e-commerce platform and implementation of new design.

Achievements
❏ Manage & lead a large and successful migration project including new e-commerce platform and new design

Canal Digital AS

Worked as an interim consultant – 1-year project. 

I was the owner of the online platform, online roadmap, development, strategy and tactics, online sales & marketing. Leading development teams, designers & partners in our daily development process and for larger projects. Skills: CRO, Web design,  Google Ads, Facebook ads, landing page optimization, team lead, Agile methodology

Achievements
❏ Project manager for the launch of their new website & online platform
❏ A large and successful launch with minimal errors.
❏ All time high sales record for larger online sales campaign
❏ Employee of the month (as a consultant :) )

Digital Marketing/Ecommerce Manager (Interim)

Senior Ecommerce Consultant | Pioneering Growth & Operational Excellence | Interim

Working with various brands has been a great learning experience for me. 
My adaptability and desire to grow helped me refine my strategic skills and craftsmanship quickly. 
The notable results achieved were a blend of these skills and collaborating with truly exceptional individuals.

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