Lounge Underwear

Creative Lead

Gymshark

Senior Creative

Middleweight Creative

Jonathan Knowles Photography

Agent & Producer for award-winning advertising photographer, Jonathan Knowles 
www.jknowles.com | @StudioKnowles

Representation: Hosting portfolio meetings at UK & ROI advertising agencies including Adam&Eve DDB, Ogilvy & Mather, Havas, McCann, BBH, VCCP, Mother, Iris and more...

Production: Receiving briefs, negotiating fees, pre-production meetings, project management, commissioning freelancers, assisting with retouching management, attending video grading sessions, monitoring projects until sign off and delivery.

Marketing: Researching new image trends and competition, designing online and offline marketing campaigns, overseeing social media management and SEO.

Design & Art Direction: Designing treatments for pitches, as well as concept development for both commissioned and personal projects.

Photographer's Agent & Producer

Working on a range of projects, including: POS, brochures, flyers/posters, digital assets.

Creative Artworker

M3 Communications

Worked across a diverse range of print and digital projects including: integrated marketing campaigns, press advertisements, TV commercials, email marketing, websites, billboards, brochures, new business presentations and more. 

Provided full support to the Creative, Client Services & Digital departments in preparing artwork for print and publication.

Artworker

Love Joes

Designing POS, exhibitions, advertisements and signage for clients such as The Merlin Entertainment Group and Birmingham University. I worked with the Reggae Reggae brand and supported the development of marketing strategies in-house.

Supporting the marketing team with promotional campaigns and social media.

Photographing and retouching new product shots for use on marketing material.

Junior Graphic Designer

Rankin Photography Ltd

Meeting and greeting high-profile clients and talent.

Management of calendar, including shopping for high-profile client birthday gifts and personal shopping for Rankin and family.

Supporting management with the organisation of Hunger Magazine launch events.

Co-ordinating deliveries & couriers for bespoke items on a daily basis and general administration.

Supporting assistants with model castings, organising model release forms and managing reception area.

Front Of House Manager

University of Gloucestershire

Researching classic & contemporary artists/photographers, analysing their techniques & interpreting their practice.

Experimenting with media, techniques and equipment.

Producing series of work following themes of 'the narrative,' 'photobooks,' 'unconventional exhibitions,' 'alternative process' & dissertation topic.

Sourcing & producing public group exhibitions, marketing & promoting the event.

Fine Art Photography student

I’m a strategic concept-maker and art director with ten years industry experience. 

My degree in photography makes me obsess over beautifully crafted, eye-catching content, whilst working at rocketship brands such as Gymshark and Lounge Underwear has had me constantly searching for newness.

My true passion is in creating purpose-driven campaigns that make a difference for women.

I’m also a huge advocate for inspiring, empathetic and creative leadership.

You will always find me sharing motivational musings and creative advice for those who need it ✨

I'm sorry, but give the bookshop staff a pay rise... 😂







Spotted On: Famous Campaigns

Jo Bird ✨ 

I wanna talk about the WEIRD gap between freelance creatives and clients. Like, right here, right now 👇🏻






I know that being a freelance creative can be soooooo lonely.

You fiercely market yourself but you just CAN’T get the brand work.

Maybe I have empathy because I:

✨ Started out trying to be a freelance photographer

✨ Got ghosted more times than I can recall

✨ Pivoted and ended up as a photographer’s agent

✨ Got ghosted even more times

✨ Now I’m an art director, holding the power to give work to freelance creatives

I can’t pretend to understand why there’s SUCH a gap in communication between freelancers and the commissioners. Why it’s so hush hush and divided.

But freelancers, I see you 👀 And I care.

I can’t give every freelancer in the world paid work, but I will help you with as much insight as I can.

Ask me questions, send me your portfolio, let’s ALL help to build a creative community we can thrive in 🧡

#creativity #freelance #community

Soooooooo, something happened… 😁🏁





I hit 10k followers this week 🎉

And while I absolutely DON’T believe in follower counts as a mission, I am proud of reaching the milestone as a reward for my ACTUAL mission:

✨ Support and inspire the creative community

I’m here for you, creatives 🙏🏻

Why? I wish there had been more open creative voices when I was starting out.

And I believe the creative industry can be the BEST industry - but WE are responsible for making it that way.

So, thanks for joining me on my journey.

Shall we do a bit more though?! 😉

Let me know:

✅ What content do you want to see?
✅ What do you need help with?
✅ What would help you thrive?

 #creative #community #mission

If I'm being completely honest, I didn't think I was going to make it... 😳 




Four years ago, I sat upstairs in my parent's attic room and I cried my eyes out.

I had a degree, 6 years of work experience and absolutely nothing to show for it.

I lived my life with hopes, dreams and ambition, but I had no savings. No significant milestones. No trajectory.

At least, that's what I thought 🙅‍♀️ 

What I didn't realise at the time, is that I was exactly where I needed to be.

That degree? It showed my ambition.
The work experience? It showed my grit.
And those tears? They were my passion.

Just like the creative process, navigating your career is a messy, uncertain, unpredictable trail of events.

Your path is not comparable to anyone else.

The only thing you need to hold on to, is your ability to persist.

PSA: Successful people aren't extra talented or extra smart.

Successful people are just the ones who refuse to give up.

#creativity #work #motivation

Best piece of advice you’ll receive this week 📣

Have women in your leadership team.
Have women in your leadership team.
Have women in your leadership team.
Have women in your leadership team.
Have women in your leadership team.

That’s all.

 #leadership #creative #business

4 ways creatives can start building their personal brand TODAY 👇🏻







Almost a year ago, I noticed the term ‘personal brand’ mentioned by CEO’s and entrepreneurs again and again.

I was so intrigued, I started posting stories about me.

No expectations, I just wrote about things I care about. My life. My wins and fails.

Fast forward to today and I am constantly blown away by the ripple effect of my efforts.

Creatives: your work is an extension of you. But it isn’t actually you.

Give people a chance to connect with YOU. Be human. Make genuine friends.

Here’s how I started👇🏻

🧡 Mission, Experience, Expertise: I outlined 3 content pillars and tried to balance my posts around these.

♻️ Resilience: No matter how bad my posts performed, I just kept posting. I knew I was in it for the long game, not vanity metrics.

😏 Trial and Error: I tested lots of different formats to see what worked for me. Long and short posts. Images, videos, carousels. I indulged in the platform and enjoyed learning the algorithm.

💬 Get chatty: I engaged with other people constantly to support them, spread good energy and build my community. Quality, not quantity.

It’s time to think beyond your work. Because YOU are your biggest asset.

Give it a try! Surprise yourself ✨

#creativity #personalbrand #community

I’ve been a little quiet because I’ve been enjoying a break 🫠 … JUST KIDDING …






I’ve been fiercely writing drafts of my Tedx Talk and never have I needed to take so much of my own advice 😅

The creative process can be GRUELLING.

Waking up and not knowing if you’ll nail the idea today.

Working against a deadline.

Trying to find the right insight to support your line of thinking.

I’ve well and truly procrastinated and cleared out cupboards I didn’t even know I had 😂

But, a few things I’ve practised are:

✅ Deep work in the morning… it works!
✅ The first idea isn’t always the winner (even if you feel really attached to it)
✅ Talking things through with others early on reallyyy helps
✅ Iterations are KEY
✅ Stock up on snacks because you’re gonna need it

Any more tips for your girl to get me over the final hurdle?! 🏁 

Oh, and how the hell do I memorise it?? 😆

 #creative  #writing #tedtalk

"There's no money in art" they said 😴

Well, guess how much the creator economy was valued at in 2022...





$104.2 billion 💸💸💸

BILLION.

And all you have to do, is channel your inner creative voice and UPLOAD.

The world doesn't know who you are if you don't show them.

Don't worry about perfect. You'll figure it out as you go along.

Worry about continuing to show up.

Gathering feedback.

Supporting other creators.

I have another perk for you... YES, THERE'S MORE. I'M ON FIRE TODAY 🔥

A recent report by Adobe shows that creators who regularly upload recorded improved mental health.

Sooooo, hold the phone.

It's lucrative AND enjoyable?!

There's no excuse.

Feed your soul. Do it alongside your full time job. Eggs in different baskets. Think outside the box.

Get creating! You're welcome.

#creativity #creatoreconomy #worldsyouroyster

Your Monday Motivation is here! 💪 Some top tips for approaching new creative clients: 





↪ You have intention about who you are approaching
↪ You make your creative portfolio make sense
↪ You accept that the 'soft sell' is the goal
↪ You identify where your key leads are
↪ You regularly upload quality work
↪ You build a strong community
↪ You engage with new leads
↪ You introduce yourself
↪ You keep uploading
↪ You don't give up!
↪ You trust timing
↪ You WILL win

Clients look for:
• Quality
• Creativity
• Brand/project relevance

If you have those things, stay persistent because timing is 🔑 

#motivation #creative #work 

3 ways you can approach your creative outreach and bag new clients in 2023 ✨






🔪 Get sharper: Define a handful of clients you want to work with, research their output and which creatives they’ve been working with and ensure your portfolio is on the same wavelength. Don’t try and be everything to everyone. This can be your focus for 6 months and then you can pivot.

🔎 Be discoverable: Barely ever will you send a cold email and get a booking. You need to be easily discoverable by the client when they are searching for creatives who can execute their brief. Is your website SEO good? Is your work on places like Pinterest or credible design/photography blogs and platforms?

🧡 Personal Brand: This is a new one, but make sure you are ‘top of mind’ in the most organic way possible. You are soon to be an extension of your client’s creative team and they need to like you. The Mere Exposure effect is when we deem something repetitive as familiar. Put out nice, organic content about you (consistently) and stay top of mind for the client.

Any questions friends? You know what to do 👇🏻

#creative #photography #freelance

The best way for creatives to get brand deals 📌 


❌ Avoid a generalist approach
❌ Stop thinking of ‘you’ first
❌ Don’t limit to one marketing technique

Start thinking of the people behind the brand. Get into their brain. Make life easy.

✅ Outline a few clients you’d love to work for
✅ Curate your portfolio inline with their creative
✅ Appear in more places than one: Emails, LinkedIn content, creative blogs

Getting brand deals is a soft sell. So have a plan and play the long game.

P.S It’s worth it. When you’re in, if you do a good job, they’re likely to keep you 😉

 #marketing #creative #freelance

What if you had the power to change things? ✨







I promise, you do.

Whatever that niggle is. Whatever is bothering you. No matter how big the problem feels.

There is NOTHING out of your reach.

This photo was taken years ago, when I was heartbroken, lost and confused.

But I still had one thing: self-belief.

And that’s really all I needed.

And now?

I’ve never been more excited about what lies ahead.

Every new year is an opportunity to turn the page and write a new story.

Make sure you grab the pen and write yourself a good one.

See you on the other side 🧡

 #opportunity #newyear #selfbelief

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