Joe Amati

Destination Canada

Lead global marketing intelligence and industry engagement, driving brand growth, economic impact, and innovation through data-driven strategies, stakeholder collaboration, and AI.

Senior Executive Director, Global Market and Brand Intelligence 

Executive Director, Insights

Provided strategic marketing, brand intelligence, and growth consulting for clients in various industries.

Independent Consultant

Hotspex

Member of leadership team responsible for corporate strategy and oversight; doubled sales and expanded client partnerships through innovative insights and data-driven decision-making.

SVP, Research

Canada Goose

Elevated brand perception and market share by redefining luxury consumer insights, optimizing retail marketing operations, and advising the Board on brand expansion strategies.

Director Research, Insights, and Marketing Operations

Director, Research & Insights

Kellogg Company

Led strategic planning initiatives plus consumer and shopper insights, driving brand growth, innovation, and market expansion in highly competitive categories.

Associate Director, Insights and Planning

Loblaw Companies Limited

Built and led the team responsible for data-driven insights that enhanced retail performance, sales growth, and corporate decision-making.

Senior Manager, Consumer Insight

Proven executive leader with 20+ years of global experience driving brand transformation, customer acquisition, and revenue growth through data-driven strategies. Proven track record of enhancing brand visibility, fostering customer engagement, and leading high-performing teams. 



Strategic Leadership & Vision | P&L and Financial Oversight | Membership Growth & Engagement
Operational Excellence | Community & Stakeholder Relations | Team Culture & Talent Development
Customer Experience & Loyalty | Board & Governance Engagement
Brand & Business Transformation | Media Relations

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