Joe Farren

Web3 Media Labs

I've helped the biggest brands in Sports, Entertainment & Web3 create award-winning tech-powered brand activations 

Recent Clients: Manchester City, Animoca Brands | Australian Open | Digimental Studios | GMGN Labs 

𝗞𝗲𝘆 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

𝗚𝗿𝗼𝘄𝘁𝗵

 • Business Development • Marketing  • Partnerships  • GTM Strategy • Thought Leadership

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻

• Research  • Creative Strategy • IP Development • Product Ideation • Copywriting

𝗔𝘄𝗮𝗿𝗱𝘀

Sports Technology Award for AO Artball 2023

Fractional Strategy Director | Growth, Product & Innovation 

ArtSport Collective

Building hyper-viral digital campaigns, IRL experiences & collectibles to help Sports brands connect more deeply with their fans. 

Recent Projects : Manchester City "4 IN A ROW"

Co-Founder

FANZON3

The🥇LinkedIn native Web3 media brand diving deep with leaders shaping the future of fandom across Sport & Entertainment. https://linktr.ee/fanzon3

𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗯𝘆 𝗴𝘂𝗲𝘀𝘁𝘀 𝗳𝗿𝗼𝗺: 

ESPN | RedBull Racing | Wimbledon | Socios | Animoca Brands | ATP | DraftKings

𝗞𝗲𝘆 𝗠𝗲𝘁𝗿𝗶𝗰𝘀

 • 4000 viewers & listeners from Sports, Media & Tech
 • 75% Founders & C-Suite Execs 

✉️ DM for Partnerships & Collabs

Host

Content Club Media

Took at start up from 0-1.  Content Club was a Web3-powered club where World-class Historians, Producers, and Fans came together to own and experience TV History in a new way.

𝗞𝗲𝘆 𝗦𝗸𝗶𝗹𝗹𝘀

Product Ideation • Growth Marketing  • Creative Strategy • Digital Marketing  • Content Marketing 

𝗞𝗲𝘆 𝗠𝗲𝘁𝗿𝗶𝗰𝘀

• 1 Million impressions across social media on launch
• 100 Paid Members 
• National Press Coverage

Co-Founder | Head of Product Strategy & Marketing 

Loughborough University

• Guest Lecturer for the Masters in Sports Business Programme.

Guest Lecturer | Web3 Sport & Business 

Hawk-Eye Innovations Ltd

𝗞𝗲𝘆 𝗦𝗸𝗶𝗹𝗹𝘀

  • Managed a team of producers, and multi-camera directors in a live sports broadcast environment to deliver immersive Sports storytelling (AR/VR/Volumetric Video) on the ATP & WTA Tours. 
• Driving Product Enhancements & Innovation 
• Lead Director of Smart Production - a low-cost AI Robotics broadcast solution. 
• Pioneered Live Robotic AR Camera product that was first used by ATP Media at the Turin Tour Finals (see showreel)

Creative Lead & Business Development

• Immersive Sports Graphics Producer in live OB environment for a variety of blue chip broadcasters in both linear, and online platforms including ESPN, NHK, Amazon Prime, ATP media, & DAZN/WTA Media

• Lead director for our robotic multi-camera system, SMART Production.

Senior Systems Operator & Lead Multi-Camera Director

BBC, ITV, Channel 4, 

• Freelanced leading broadcasters from BBC to ITV & Channel 4 across a variety of formats from Sports, Reality, and Factual.

𝗞𝗲𝘆 𝗖𝗿𝗲𝗱𝗶𝘁𝘀

• 24 Hours in A&E
• Love Island
• The Jump
• Digging for Britain

Freelance Assistant Producer

Creative Tech Entrepreneur | Founder & Innovation Consultant @ Web3 Media Labs | Founder Content Club | Ex AO ArtBall & Hawk-Eye Innovations

I help the biggest brands in Sports create and grow award-winning emerging tech-powered fan engagement activations.

To chat about how we can level up your fan engagement drop me an email at joe@web3medialabs.com
𝗥𝗲𝗰𝗲𝗻𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀  
Manchester City
Australian Open - AO Artball (Cannes Lions & Sports Tech Awards) 
USGA
SailGP FanOwnedTeam (via GMGN Labs)
Animoca Brands
HAPE Prime (Digimental Studios)

Founder | Lead Strategy & Innovation Consultant

Web3 Media Labs is a consultancy and creative studio that helps Sports and Media companies harness emerging tech to connect more deeply with their fans and create new revenue opportunities. 

Full-Service Capabilities :

• Market Research  • Strategic Consulting  • Business Development • Partner Identification • IP Creation 

• Marketing & Social Media  • Project Management  • Roblox Activation  • AR/VR & Volumetric (3D) Video

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