Joe Farren

Web3 Media Labs

Web3 Media Labs is a consultancy and strategy studio that helps Sports and Media companies harness emerging tech to connect more deeply with their fans and create new revenue opportunities. 

Full-Service Capabilities :

• Market Research  • Strategic Consulting  • Business Development • Partner Identification • IP Creation 

• Marketing & Social Media  • Project Management  • Roblox Activation  • AR/VR & Volumetric (3D) Video

Founder & Consultant

FANZON3

A podcast about how Web3 & emerging tech is shaping the future of fandom across Sport & Entertainment.

Featuring key thought leaders at the likes of ESPN, Wimbledon & RedBull, and Socios

Creator & Co-Host 

Be. by Animoca Brands

Consulting for one of the biggest brands in Web3 to help Sports and Media rights holders build Web3 programmes: 

Key Skills:

- Partnerships & Marketing
- Strategy 
- Project Management 
- Product & Innovation

Consulting Partnerships & Strategy Manager | Sport & Entertainment 

Content Club Media

A Web3 powered club where World-class Historians, Producers and Fans are come together to own, fund and experience TV History in a new way.

To find out more go to www.content-club.xyz

Content Club is the first proprietary IP created by Web3 Media Labs a Next Gen creative studio & consultancy.

Co-Founder | Head of Digital & Innovation

Loughborough University

Guest Lecturer for the Masters in Sports Business Programme.

Guest Lecturer | Web3 Sport & Business 

RUN IT WILD

Building Web3 IP for blue chip Sport and Media rights holders including the Australian Open and World Table Tennis.

Delivering full service Web3 digital transformation from initial IP development, through to creative production and executing the project roadmap.

Consulting Head of Sport 

Hawk-Eye Innovations Ltd

Responsible for driving innovations, and setting editorial across Hawk-Eye Tennis output. I work across our broadcast analytics, & Smart Production OB creative teams ensuring our content is always cutting edge.

Managing a team of creative producers, and multi-camera directors in a live sports broadcast environment to ensure our AR/VR content is telling the most compelling story.

Product ownership for broadcast graphics, and Unreal Engine VR/AR. I work with our biggest clients to develop innovative visual solutions that keep viewers at home engaged, and informed.

Recent highlights include pioneering a Robotic AR Camera product that was first used by ATP Media at the Turin Tour Finals 2021. (see Showreel)

I also contribute to the Sony Sports Web3 working group developing strategy, product ideation, and pitching to external strategic partners.

Creative Lead & Business Development

Created tennis analytics content in fast pace live OB environment for a variety of blue chip broadcasters in both linear, and online platforms including ESPN, NHK, Amazon Prime, ATP media, & DAZN/WTA Media

Lead director for our robotic multi-camera system - SMART Production.  This involves controlling up to 6 live cameras, vision mixing, replays, as well as graphic operation. My output has been featured on BT Sport, Tennis Channel and ATP Media & WTA Media/DAZN.

Senior Systems Operator & Lead Multi-Camera Director

BBC, ITV, Channel 4, 

Key member of the editorial team for some of the  UK's leading broadcasters across a variety of productions from Sports, Reality, and Factual.

Notable credits include:  24 Hours in A&E, Love Island, and The Jump

Freelance Assistant Producer

Creative Tech Entrepreneur | Founder & Innovation Consultant @ Web3 Media Labs | Founder Content Club | Ex AO ArtBall & Hawk-Eye Innovations

I am helping build the immersive, tech-powered future of fan engagement. 

I created Web3 Media Labs to help Sport & Entertainment brands leverage emerging tech to create new IP and forge deeper connections with their fans.

I've shaped strategy and creative product on award winning projects including AO Artball, SailGP DAO, and Animoca Brands.

To find out how we can work together send me a DM or drop me a line at:

joe@web3medialabs.com

Founder | Lead Strategy & Innovation Consultant

Web3 Media Labs is a consultancy and creative studio that helps Sports and Media companies harness emerging tech to connect more deeply with their fans and create new revenue opportunities. 

Full-Service Capabilities :

• Market Research  • Strategic Consulting  • Business Development • Partner Identification • IP Creation 

• Marketing & Social Media  • Project Management  • Roblox Activation  • AR/VR & Volumetric (3D) Video

The Immersive FUTURE of Sports Fandom is HERE 😲 👇  

Truly Amazing. 

Immersiv.io is the FIRST Immersive Sports Tech company to integrate new Apple Vision Pro personas in its app.

Here's how it levels up how I experience Sport.

I am in an NFL Fantasy WhatsApp group with 10 friends based around the world. 

We spend most Sunday afternoons sledging each other via text. 

But here's the issue.

Most of our time is spent looking down at our phones as much as we are engaging in the live action. 

AVP Personas upgrade solve this:

❌ No distracting second/third screen.
➡ Engage with friends in Sports in real-time.
➡ Dissect the stats and replays at your leisure.

🔥 Sports that you love EXPERIENCED with the people that make it matter.

A virtual stadium wherever you are in the world. 

Welcome to the future of Sport.

__

➡ If you are a Start Up or Rights Holder looking to LEVEL UP using Immersive Sports Tech feel free to drop me a DM. 

➡ For more on Web3 Sport & Entertainment follow Joe Farren & FANZON3

The Premier League x Rezzil  | OWNING the immersive future of Sports. ⚽ 😲 👇 

Big Sporting Metaverse new to round out the week. 

🎮 The Premier League has signed a 4 year deal with Rezzil, a Manchester-based VR software developer.

🏟️ Rezzil specializes in sports gaming software for athlete training and game analysis in virtual reality.

⚽ Rezzil applications are widely used in professional football, including Premier League clubs.

🤝 The partnership aims to develop a VR game, allowing users to experience iconic Premier League moments

💻  Rezzil software integrates with Premier League match player and ball tracking data allowing players to recreate scenarios and goals from the live action. 

🤝 The partnership includes the Premier League taking an equity stake in Rezzil.

___

Why it matters?

In the last year the two MOST innovative orgs have invested in into immersive Sports: 

➡ Australian Open Wildcard Ventures x TRICKSHOT.
➡ National Basketball Association (NBA) LaunchPad Accelerator x Dimension Studio.

The lastest EPL equity deal is a clear sign: 

🚀 Rights holders are lining up to OWN a piece of the future of fan engagement.

__

For more on Web3 Sport & Entertainment follow me Joe Farren & FANZON3


I can't BELIEVE what I have just seen. This is how we will ALL watch Sports in 10 years. 😲 👇 

The Apple Vision Pro has released personas which are avatars that give you a digital physical sense to collaborate and engage with other users.

And it's stunning. 

In Harry Potter and the Prisoner of Azkaban Sirius Black uses the Floo network to appear via avatar to talk to Harry through the fire at Hogwarts.  

The stuff of fantasy is now a reality. 

__

Levelling Up Sports Fandom

The biggest unlock of this feature is that Sporting WhatsApp group spatial. 

➡ Content situated around all of you.
➡ No longer staring down at your phone whilst watching the game.
➡ Connect more deeply about the things you love wherever you are in the world. 

There are many Sports Tech start-up building with the AVP. 

The one that integrates and builds on this feature in their app will win.

The Sports fan experience just leveled up for good. 

__

Cred to Himels Tech on Youtube (will leave link to full vid in comments)

For more on Web3 Sport & Entertainment follow me Joe Farren and FANZON3

Last run of the season in Italy 🇮🇹
Grazie mille Aosta! Next stop Tampa 🇺🇸 

The CEO of Pudgy Penguins is joining us today on FANZON3.

Yes, that's right. 

If you join today's LI Live with Tareq Nazlawy you will be in great company.

A record turnout this week of 150+ leaders joining live from Sport, Entertainment, and Web3. 

Don't miss out.

Will leave the link to join us in the comments

__ 

For more on Web3 Sport & Entertainment follow me Joe Farren 🔜 TAMPA 🇺🇸 FANZON3

Touching grass Tampa style. 🌴☀️🌊

Spring Skiing feat Phil Gwyn.⛷️🌱

A friendship forged scrubbing toilets and cooking when we were 18 in a French ski resort.

Happy Easter to all those who celebrate! 

Cheers to doing the things you love with the people you love. 

Joe Farren 🔜 TAMPA 🇺🇸

Trying out a new thing I saw where people put where they are going to be next in their names.

Seems like a bit of flex, but maybe it works?

Lets test.

If you are in Web3/Sport-Ent/Immersive Tech and live in the Tampa Bay area hit me up for a coffee or IRL chat in the next couple of weeks.

If you know anyone there feel free to tag them or drop me a DM.

Cheers!

🚨 FANZON3 THIS WEEK : TIME CHANGE 🚨 👇 


Thanks to the 1️⃣0️⃣0️⃣ + of you who were keen on attending our LI Live pod recording with Tareq Nazlawy today.

Due to unforeseen circumstances, we are pushing it back to next week. 

BUT if you couldnt make it this week this is your chance..

See you next week!

Genius! I know what I will be doing for most of August...Who has tickets?!🥇🇫🇷

In London end of the week. Hit me up if you want to grab a coffee and chat Sport Media Tech & Web3 ✈️ 🇬🇧

Taplio

Joe Farren's Linkedin Analytics

Joe Farren

What is Joe talking about?

Joe Farren's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Joe Farren's Linkedin Analytics

Joe Farren

What is Joe talking about?

Joe Farren's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Joe Farren's Linkedin Analytics

Joe Farren's Best Posts (last 30 days)