Amplify Academy

Learn the playbook behind world-class brands.

My signature course Personal Brand Mastery goes live 9th September! 

👉 Join the waitlist: joegannon.co/waitlist

Founder

Amplify

The personal branding agency for entrepreneurs and founders. We've worked with: Jordan Peterson, Chris Williamson, Ali Abdaal, Sahil Bloom, Greg Isenberg, Andreessen Horowitz and more.

University of Cambridge

Worked on the University of Cambridge's main social media channels.

Social Media Assistant

🚀 Growing the world’s best creators and founders | Founder of Amplify | I share everything I know in my weekly newsletter

🚀 Join the waitlist for Personal Brand Mastery launching 9th September: joegannon.co/waitlist

Hey I'm Joe, the founder of Amplify, the personal branding agency trusted by global experts to elevate their voice and authority.

Our clients past and present include: Ali Abdaal, Chris Williamson, Sahil Bloom, Jordan Peterson, Greg Isenberg, Andreessen Horowitz - and many more founders, authors, and thought leaders.

My first role in the creator economy was working with Ali Abdaal for 3 years on his content strategy. Since then, I’ve spent 7+ years building personal brands that position our clients as the go-to expert in their industry.

Want to be next?

I'm launching Amplify Academy to make that happen. 

My signature course Personal Brand Mastery is the complete playbook we’ve used at Amplify to help clients generate millions in sales, grow audiences into the hundreds of thousands, and become industry leaders… without chasing algorithms or burning out.

I’ve spent the last decade helping ambitious people turn their ideas into influence - and influence into income. Personal Brand Mastery distills that experience into clear framework and plug-and-play systems so you can:
→ Define your positioning so the right audience instantly gets it.
→ Create content that earns trust (and keeps it).
→ Build a brand system that works while you sleep.

This isn’t theory. It’s the same process we use with high-ticket clients - now available to anyone ready to take control of their reputation, visibility, and demand.

You’ll go from inconsistent posting and unclear positioning to a personal brand that:
→ Represents exactly who you are.
→ Positions you as an industry authority.
→ Attracts opportunities, clients, and partnerships on repeat.

Sound good?

👉 Get on the waitlist today for exclusive content before we launch: joegannon.co/waitlist

📩 Sign up to my newsletter to grow and monetise your personal brand: joegannon.co/newsletter

🎥 Subscribe to my YouTube to watch the real behind-the-scenes of growing a creator business: youtube.com/@JoeGannon

It's so great to have you here.

I’m happy to share that I’m starting a new position as Founder at Amplify Academy!

The biggest day of my career is in 7 days.

On Tuesday 9th September, Personal Brand Mastery will be in your hands.

I’ve filmed 35+ hours of content.

We've edited that down to 20+ hours of lessons (exclusive module reveal below 👇

We’ve collapsed everything we’ve learned in 7+ years working on 70+ brands so all you have to do is follow the steps and trust the process.

I’ve taught a private live cohort over 4-weeks to refine the information BEFORE it even reached you.

It’s been countless late nights and huge shifts from the team.

We’ve poured everything into this course to share with you exactly what we do with clients who pay us a premium.

Chris, who joined our founding members cohort, told me:

“I almost feel bad about how much you've shared.”

When I set out to create a course I wanted to wrestle with the fundamentals of building a top 1% personal brand:

The principles of building an audience.
The art of crafting content you love.
Identifying the real work required to stand out above so much noise.

Why do a small minority reap almost all of the benefits?

What’s the difference that makes the difference?

I believe I have a different vantage point than almost anybody in the industry.

No matter where you are today in your journey, I’ll help you with what’s required to take the next step.

With the playbook in your hand and our exact agency systems, you’ll make more progress in weeks than you have all year.

---------- Your Module List  ----------

1. The Amplify Method
2. Becoming The Authority
3. The Personal Brand Roadmap
4. Defining Your ICP
5. The StrateTree Framework
6. Your Vibe Online
7. Optimising Your LinkedIn Profile
8. The Content Funnel
9. Generating Content Ideas
10. Your Personal Brand Hub
11. KPIs, Analytics and Tracking
12. LinkedIn Mastery
13. Building Your Brand Team
14. Writing Online

That's 14 big modules with a total of 67 lessons inside.

Plus, your very own Personal Brand Hub gives you the exact Notion system we use for our clients - included in Personal Brand Mastery.

I’ve spent literally months of my life working on personal brands and it's all inside this course with beautiful visuals, frameworks, and resources to make everything as simple as possible for you to follow.

I have the solution you've been looking for to grow and monetise your personal brand. 

09.09.25

P.S. I want to say this now:

Even if you don’t choose to purchase the course, thank you so much for being a part of my journey. I have some surprises and gifts for you too. 

I’m in your corner and cheering you on. Thank you 💙

Joe Gannon

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Talks about #creators, #socialmedia, #creatoreconomy, #contentmarketing, and #entrepreneurship

🗓️ Amplify Academy launches 9th September | Learn the playbook to build a world-class personal brand | Join the waitlist for Personal Brand Mastery ⬇️ Receive exclusive content when you do ⬇️

8 ways I f*cked up my personal brand (so far)

I'm 5 years into building my brand and I’ve made (almost) every mistake you’re afraid of.

Here are 8 mistakes that stand out:

1. I got distracted by the fastest growing creators - Started emulating viral posts thinking I had to do the same. We doubled followers in 4 months but lost sight of my actual brand objective.

2. I got lazy with content - Started repurposing old content when things got hectic. My feed fell out of sync with my latest lived experience and insights.

3. I created in a silo - Personal branding gets lonely, especially when you're self-employed. Building systems and having a community help you survive in the long-run.

4. I avoided video for too long - Thinking ‘I’m not a technical person’ became by biggest barrier. Surprisingly, ChatGPT helped me overcome this limiting belief by helping me set up my devices.

5. I didn’t look at the data - Told myself "I had to figure out alone" and avoided looking at what's working for others. Truth is, you need to look beyond your own analytics. Use available tools to see what's working in your industry.

6. I was vague about my brand vibe - There was no consistency in colour, tone, or design. And while I’m not a fan of perfectionism, I’ve realised how far a few simple brand decisions can take you.

7. I obsessed over packaging before purpose.

I was constantly trying new formats - carousels, trends, whatever was hot at the time. But I hadn’t spent enough time asking why I was posting in the first place. Format should come after strategy.

8. I had no clear goals - I took way too long to figure out this fundamental question - are you building this for a large audience or to generate leads for your business? 

Still learning. Still flipping things up.

But if you’re building your personal brand right now, I hope this gives you some clarity, and saves you a few of the missteps I made.

___

To avoid these mistakes (and many more), my flagship course Personal Brand Mastery drops September 9th. Join the waitlist: https://lnkd.in/dxUkkYUB

8 ways I f*cked up my personal brand

8 red flags I see in 90% of LinkedIn profiles (and they’re all avoidable):

If you're not getting:

- Inbound leads
- Replies from recruiters
- Aligned client leads and opportunities

Start by fixing these:

1. Your headline just says your job title
↳ It tells people what you do, not who you help or how.
   
2. You’re “helping everyone,” but speaking to no one
↳ If people can’t tell who your content is for in 5 seconds, they won’t stick around.
   
3. Your banner is a random template with no context
↳ This is prime real estate. Use it to reinforce your value or offer.
   
4. Your best posts are not in your featured section
↳ People shouldn’t have to scroll to find your strongest work. Curate it for them.
   
5. You overwhelm readers with emojis in your posts
↳ A few add voice. Too many distract. If everything’s loud, nothing stands out.
   
6. You don’t engage with your network
↳ If you’re only posting and never commenting, you’re not building relationships.
   
7. Your about section reads like a CV
↳ This is your story. Show people who you are and what drives you.
   
8. You’re not leading people anywhere
↳ No links. No lead magnet. No call-to-action. If someone wants to work with you… they wouldn’t know how.

🔁 Repost this if you’ve seen (or made 👀) some of these mistakes.

📌 P.S. If you’re ready to start creating your online presence with intention, my flagship personal branding course is launching 9th September. Join the waitlist: https://lnkd.in/dxUkkYUB

Trying to be someone else online?

That's the fastest way to burn out.

- You lose what makes you unique. 
- You struggle to connect with the right people.
- And honestly, wearing a mask is just exhausting.

After 5+ years of writing online, here’s what I’ve realised:

The best content feels aligned with you.

Here are 6 lessons that have helped me create content in a way that feels sustainable and real:

1. Be who you are

↳ Show up as who you are and the journey is rewarding. 
↳ True connection comes from being genuine.

2. Not everyone will like you

↳ That’s okay. It’s impossible to please everyone.
↳ Focus on the people who truly get you.

3. Engagement > numbers

↳ A big follower count means nothing without interaction.
↳ Prioritise meaningful interactions over vanity metrics.

4. Your story matters

↳ You’ve got experiences that make you different.
↳ Share them - stories are what people connect with.

5. Learn to pivot

↳ Some posts will flop. That’s part of the process.
↳ Stay open, learn, and keep going.

6. Enjoy the process

↳ Content creation doesn’t have to feel heavy.
↳ Experiment, have fun, and focus on adding value.

You don’t need to change who you are to succeed.
You just need to lean into it.

Are you building a brand YOU love?

P.S. I can't wait to show you what I've been building.

I'm sharing everything I know about crafting an authentic brand in Personal Brand Mastery.

Join the waitlist: https://lnkd.in/dxUkkYUB (dropping 9th September 🗓️)

The 5-step LinkedIn growth roadmap:

(If your brand feels confusing or inconsistent, read this)

1) Foundation

Get clear on your:

- Core Values (the non-negotiables that guide you)
- Brand Statement (who you am + what you stand for)
- Content Pillars (3-4 topics you want to own in my niche)

Without clarity, you’re just noise. With it, your brand becomes unforgettable.

2) Positioning → Find your place in the market

If you try to talk to everyone, you’ll be remembered by no one.

So, define exactly:

- Your ICP (ideal client profile)
- Pain points, goals, and language
- The role you want to play in their world

Positioning is what transforms you from “just another creator” into a trusted authority.

3. Visibility → Earn attention (not likes)

Once you have your foundation + positioning clear, start posting.

But the goal here isn’t leads yet.
It’s awareness.

Focus on content that:

- Stops the scroll (hooks, bold takes, quick wins)
- Builds recognition (consistent visuals + tone)
- Expands reach (posts designed to be shared)

People can’t trust you if they don’t even know you exist.

4) Authority → Build trust that compounds

Attention without trust = vanity metrics.

This is where you deepen the relationship by sharing:

- Frameworks that simplify complex ideas
- Stories that make me relatable
- Proof that my methods actually work

The goal isn’t to look smart - it’s to become the obvious choice.

5) Leverage → Turn trust into opportunity

Once the above is in place, start layering in offers.

How?

- Share case studies + testimonials
- Drop clear CTAs (DM me, book a call, join the waitlist)
- Package offers as the natural next step

Done right, you won’t have to chase clients. The right ones come to you.

This is the roadmap.

Follow it consistently and LinkedIn stops being a “social platform”

And starts becoming your growth engine.

Who’s somebody you love to follow?

📌 P.S. I break this down step-by-step inside my self-paced program launching 9th Sept - Personal Brand Mastery. Join the waitlist - https://lnkd.in/dxUkkYUB

The 5-step LinkedIn growth roadmap

How we helped Greg Isenberg gain 70K+ followers in <12 months 🚀

(I’m giving away our private strategy doc for FREE)

Most founders spread themselves thin across every platform.

Greg did the opposite.

That’s how he became the “startup ideas” guy and a LinkedIn Top Voice.

Results:

- 40K → 110K+ followers
- Strengthened his podcast brand
- Attracted high-value inbound opportunities
- Clear category ownership (startup ideas, AI, breakdowns)

Inside the case study, I share:

- The exact system we used
- How we cut distractions and doubled down on LinkedIn
- The weekly review loop that kept us evolving
- A special BONUS 🎁

Agencies charge $10K+ a month to build this for clients.

But I’m giving away the complete case study + framework for free.

Want me to send it to you?

1. Connect with me
2. Comment “WATERFALL”

And I’ll share the full playbook.

P.S. This is just one of the frameworks I’ll be teaching inside Personal Brand Mastery, launching Sept 9th.

When I was 18, people would say: “Oh cool… so you just post on social media for a living?”

Here’s my update, 10 years later 👇

- Built an audience of 70,000+
- Ran my first live cohort with 15 founding members
- Worked with Sahil Bloom, Greg Isenberg, Chris Williamson
- Run a personal branding agency trusted by the world’s top founders

But it didn’t start there.

Before I could achieve any of that, I:

- Taught myself from podcasts and books
- Took 3 unpaid internships to learn marketing
- Wrote blog posts for £9/hour
- Worked for free to prove I could deliver results
- Spent nights and weekends building while holding a full-time job

I didn’t know where all of this would lead.

Those days were filled with impostor syndrome, overthinking, and wondering if I was behind.

But I kept showing up anyway and that’s what changed everything.

Today, Amplify is a leading personal branding agency, I'm more excited than ever, and I've even just moved country…

If you’re building something that no one gets yet, keep going.

Just because they can’t see it now doesn’t mean it’s not real. The vision becomes clear in hindsight.

You have to believe in it first.

Tomorrow I'll share what we’ve been building for you - stay tuned!

NYT Bestselling Author of The 5 Types of Wealth

CEO of Late Checkout, a portfolio of internet companies

Host of the Modern Wisdom Podcast.

Years in the making.

I can't wait for you to see this.

Most people get LinkedIn content creation all WRONG.

They focus on chasing trends, not building trust.

If you're starting out, here’s what you need to know first:

Most people:

- Wait for inspiration before posting
- Share surface-level tips without proof
- Try to sound impressive instead of helpful
- Get stuck worrying about looking “professional”

The top 1%:

- Start with a clear WHY and a defined ICP
- Build a system that helps them stay consistent
- Write for one person, not everyone
- Treat personal branding as a long-term asset

If you want to build a brand that compounds, focus on the foundation, then keep showing up.

___

P.S. Something really exciting is coming on 09.09.25, and I can’t wait to finally open the doors.

If you’ve been thinking about building your personal brand in a way that feels aligned and creates real opportunities… this is for you.

📅 Mark the date: 09.09.25

90% of LinkedIn profiles mess this up.

(and it’s costing them opportunities every single day)

They underestimate the potential of a good banner.

It is the single biggest visual on your profile.
But most people either leave it blank or clutter it.

That’s a problem.

Because your banner sets the tone before anyone reads a word.

It’s your silent salesperson, and it works 24/7.

Here are five rules for a banner that converts:

1. Mobile-first

↳ Most people view LinkedIn on their phones.

Keep text and key elements on the right side so your profile photo doesn’t block them.

2. High contrast

↳ Dark text on a light background (or vice versa).
↳ If someone has to squint to read it, it fails.

3. Keep it simple

↳ Stick to one message only.
↳ Choose: authority, positioning, or aesthetic.

Don’t try to do all three in one banner.

4. Brand consistency

↳ Match fonts, colours, and style to your posts and website.
↳ Your banner should feel like part of your ecosystem.

5. Bonus visual

↳ Add one high-quality element:

- You speaking on stage
- A simple illustration
- A brand motif

This makes your banner more human and approachable.

Your banner won’t go viral.

But it will decide if people trust you or scroll past you.

It’s an unfair advantage.

P.S. Did you know Personal Brand Mastery launches soon? I can't wait for you to see it!

Join the waitlist (link in comments)

Asleep at 2am, up at 7am.

"You're addicted to the hormones of stress."

That's what I was told yesterday.

And I think it's true.

I've recently started working with a coach and we discussed this yesterday.

Deep down my belief system still seems to be:

Hard work = results

Logically I know that's not true, but whenever I'm faced with a challenge my default response is to go into overdrive.

Right now, we're launching something we've worked on for years.

I get obsessed about things and I really want it to go well. So I hyperfocus.

But I'm realising how that level of intensity isn't always required to get results, and I've noticed I can actually very easily hyperfocus on the wrong things.

It seems to be how I've trained myself over the years to get things done.

And usually it works - so the behaviour has been rewarded. A double-edged sword if you ask me!

It's weird.
I don't really like it.
But then I also do like it...

There's a Naval quote about "working like a lion, not a cow" - maybe that's the answer.

He suggests that instead of performing constant, low-intensity work (like a cow grazing all day), we should work in short, intense, and highly focused bursts, followed by periods of rest.

So I guess I've been a cow?

I'll be the first person to say every hour isn't productive right now. I'm not balanced and it's my biggest struggle.

How do you work best?

I'm a work in progress over here.

What do MrBeast and Steven Bartlett have in common?

They’re not just creators or founders.

They’re famous entrepreneurs maximising digital leverage.

And they’ve built empires with world-class teams by doing things differently.

Today it’s no longer enough to be good at what you do behind closed doors.

The people making a mark are those who operate in two worlds at once:

1. Living and breathing entrepreneurship
2. Operating as a media team for the world to see

This is where the class of MrBeast, Steven Bartlett, and Grace Beverley sit. 

They’re building businesses and distributing ideas.

They’re using storytelling as a growth engine.

It’s an increasingly rare overlap and a powerful one. 

Because most people choose one lane:

They either build in public with no product behind it, or they build in private and hope people will find them. 

That's not enough anymore.

You don’t need millions of followers to begin.

You just need to start showing your work and share the process.

Because the future belongs to those who can do the work and articulate the journey. 

If you’ve been doing the real work but nobody knows it... I’ve built the solution for you.

My flagship course Personal Brand Mastery drops September 9th. Join the waitlist for exclusive updates: https://lnkd.in/dxUkkYUB

LinkedIn can you LinkedIn?

I’m hiring a long-form YouTube editor! 🚨

I’m on a mission to create world-class educational content.

This requires building my own brand team because we always put clients first and I get de-prioritised (rightly so!)

The perfect person for this role is:

- Passionate about YouTube and educational content
- Cares about storytelling and pacing
- Has already edited educational long-form content that maximises watch time and retention

What’s in it for you?

- Immediate paid projects with a view to full-time
- I’ll personally mentor you in any way I can
- We’ll have fun as we go after big goals
- Fully remote + flexible hours
- Complete autonomy to be creative

If this is you, or somebody in your network, send me a direct message 📩

P.S I’m wearing a loud shirt to get your attention - did it work?

I say this to myself 10 times a day.

Be Better.

Every failure, mistake and hard lesson I face is met with: "Be Better".

If I'd been more resourceful... if I'd developed the skills required... 

We all want the result without doing the work.

When I don't get the results I wanted, it's often exactly what I deserved.

The scoreboard is objective.

The gap of who I am now and who I want to become is responsible for 99% of my unhappiness.

This is self-inflicted pain.

There's a James Clear quote that lives rent free in my head:

“If you don’t want to live the lifestyle, then release yourself from the desire. To crave the result but not the process is to guarantee disappointment.”

This forms the framework:

1. Feel the pain of not being where you want to be
2. Identify the gap required to change it
3. Make a decision if you're willing to do what's required

The Gap can be a positive signal to know our potential.

Only through new decisions and new actions can change happen.

Ready to do something you've never done before? Amazing.

Not ready? That’s cool too. Release the desire - and with it, the stress.

I never thought I'd be an entrepreneur.

Growing up, I was never the smartest.

I hated to revise at school. I literally hated it.

Any subject requiring some form of memorisation didn't make sense to me.

It just didn't feel like learning? I was confused?

But after a while, getting low grades didn't feel good.

The time passed anyway - it wasn't cool to me anymore to be one of the worst in the class.

I started surrounding myself with the whiz kids.

The kids who loved to learn - their energy was infectious.

My grades started to go up. Seeing progress became fun.

I started attending extra lessons after school, like maths, and my identity was changing.

I want to do well.
I want to work hard.
I want to find the right people on the same journey.

Looking back, I realise now that it was the influence of the right people who made all the difference to me.

Exposure to what's possible can, and will, change everything.

With today's technology and AI, it's never been easier to get started on a passion project or a business.

Seek out people already doing what you want to do, and you'll begin to become like them.

This is the best time in history to reflect on who you are, what you feel called to do, and to take direct action towards making it happen.

I'm in your corner and so is this little guy too.

The harsh truth about LinkedIn growth:

99% of your audience will never buy from you.

But if you nurture them well, they’ll lead you straight to the 1% who will.

The Bullseye Framework shows exactly how strangers turn into buyers:

1. Outer Ring - Observers

↳ People who notice you but don’t interact.

They’re learning who you are and whether you’re worth paying attention to.

At this stage, your job is simple:

- Show up consistently so they see you often.
- Share clear, simple ideas that signal your expertise.
- Train recognition.

The goal isn’t to sell them.

It’s to make sure they know you exist.

2. Middle Ring - Engagers

↳ People who start to like, comment, share, and save.

They’re not ready to buy, but they spread your message.

This is where trust is built.

- Answer their questions.
- Share stories that prove your perspective.
- Invite dialogue instead of pushing offers.

Every engager is a potential advocate in the making.

3. Bullseye - Buyers

↳ The ones who act.

They buy. They advocate. They become case studies, success stories, and your most credible marketing channel.

Your role here:

- Make it obvious how to take the next step.
- Deliver results worth talking about.
- Turn their wins into stories that pull in new observers.

This is how authority spreads:
Observers → Engagers → Buyers

You don’t “convince” the centre.

You move people towards it.

Want to learn more frameworks like this? Join the waitlist for Personal Brand Mastery: joegannon.co/waitlist (live next week)

🎯 The Bullseye Framework for LinkedIn Growth

I was having a cup of tea earlier (obviously) wondering how many pieces of content I've made in my career so far.

I estimated that it's probably 10,000 pieces of content in the last 7 years.

Let alone what my team have made at Amplify with me...

So I’ve spent literally MONTHS of my life working on personal brands.

That's kinda crazy.

And now the final touches are going into finalising Personal Brand Mastery to put it all inside a course for you.

ChatGPT told me that the average person spends 200+ hours creating content every year. I'd say 99.99% of people have absolutely NO results to show for that time investment. 

That's an expensive opportunity cost.

Don't let that be you.

Personal Brand Mastery is 14 big modules with a total of 67 lessons inside.

Over 20+ hours of content filmed for you to grow and monetise your personal brand.

Plus, your very own Personal Brand Hub gives you the exact Notion system we use for our clients - all included.

I have some special guests to reveal to you, surprises, and gifts 🎁

Launch week next week is going to be MEGA.

09.09.25

P.S. This is me on the train for a long overdue day off. I went and saw Spurs lose to Bournemouth. 10/10 day out. Terrible result.

Don’t fall into the trap. 

Anyone chasing the latest "LinkedIn hack" is playing a losing game. 

Let me explain.

I get these questions all the time:

- Are text posts dead?
- What formats are working right now?
- What should be the average length of the carousel?

And the truth is, there’s no one-size-fits-all answer. 

The best format is the one your audience wants to consume.

Most people miss this part: 

They optimise for the platform instead of their people.

They see a carousel get 50k views and think, "I need to make carousels."

But for example, a VC scrolling LinkedIn at 7am has a certain expectation of how content should look and feel in their industry.

If you’re speaking to a finance, venture, or tech audience, text-based posts or posts with minimal designs work better - design takes a back seat. 

What’s most important is the message, and something too high production can actually feel inauthentic at first glance.

That’s completely different to more creative industries where visuals matters more.

And when there’s a higher volume of content being published, aesthetics and brand vibe go a long way - so carousels, graphics and videos stand out best.

So, before you choose a format, ask:

- Who is this for?
- How do they consume content?
- What format fits their context?

Yes, what the platform is favouring is important, but that’s downstream from the right message being served to the right person.

Stop chasing what's "trending" and start serving who's following.

P.S. When you post content, do you think mostly about your audience or the algorithm?

P.S.S. In Personal Brand Mastery, the central theme is ensuring your content has a through line to your business. Join the waitlist for exclusive content: joegannon.co/waitlist

You can have a large following and be broke.

To win brand deals, you have to be intentional.

I learned in the last 12 months that it's simply a decision (and then lots of action) to create new revenue streams.

Nobody can do it for you.

So why not learn this weekend in 25 minutes?

In my latest YouTube video I share my DREAM framework.

This is the exact 5-step system I’ve used to consistently sign two high-quality sponsorships every month.

I show you exactly how to create a media kit with AI in MINUTES and walk you through templates you can use immediately today.

Check it out and let me know what you think.

👉 Watch now: https://lnkd.in/eQb5vg6N

P.S. I've hired a full-time editor to publish every week in September - I can't wait

P.S.S. Comment on the YouTube video what video you want next

Would you switch jobs for $100 million?

Meta reportedly tried to poach top engineers from OpenAI with 9-figure offers. It didn’t work.

That may seem like Silicon Valley drama. But look deeper, and it reveals something important about how the nature of talent and influence is changing.

It’s no longer about degrees, titles, or credentials.

The most sought-after people in the world right now are being hired for who they are in motion.

For their curiosity.

For their speed of learning.

For their willingness to figure things out when no playbook exists.

In a world where AI can explain anything and knowledge is free, what matters is how you move. 

Your behaviour becomes your brand. And your brand becomes your leverage.

That’s why personal branding isn’t a choice anymore. It’s proof-of-work. 

A visible signal of how you think, how you execute, and why someone should bet on you. 

If Meta’s throwing $100M at the best in the industry, it’s worth asking yourself: what signals are you putting into the world?

P.S. If you’re ready to start creating your online presence with intention, my flagship personal branding course is launching 9th September. Join the waitlist: https://lnkd.in/dxUkkYUB

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