Joe Petruzzi's Linkedin Analytics

If you're leading an SDR team in 2025, you've probably noticed something alarming: your cold email reply rates have crashed. What used to generate 10% replies now barely hits 1%. Your reps are sending the same quality campaigns, but prospects never see them. I get it because I lived it. Back in 2018, I ran an outbound agency getting nearly 10% reply rates. Then the deliverability crisis hit. ESPs started cracking down hard. -My 150 emails per day had to drop to 30. -One mailbox became ten. -Images and links had to go. By 2019, our entire outbound motion was broken, and clients were devastated. I became obsessed with solving this. While others gave up on cold email, I spent years building the operational infrastructure specifically designed for volume, scalability, and deliverability. -Isolated servers. -De-risking protocols. -Every technical detail that ESPs now require. In 2022, I pivoted my entire business to focus on this one thing: managing cold email deliverability for SDR teams. Today, we handle the technical nightmare so your SDRs can focus on what they do best - cold calling and LinkedIn outreach - while qualified leads flow in from emails that actually reach the inbox. The result? Our clients typically 3X their reply rates using the exact same campaigns they were already sending. Ready to get your team out of spam? Click the link at the top of my profile.