CAASie

Partnership Lead @CAASie

Connecting with people and creating relationships for CAASie. Helping bridge the gap between Out-of-Home and Digital marketing.

CAASie is a programmatic advertising platform for Digital Out-of-Home(dOOH). Effectively Facebook style (pay-per-play) advertising on dOOH assets like Billboards or Bus Shelters.

Partnership lead

Heurist - the brand developers

Heurist is a brand development marketing agency that I co-founded. We started Heurist with a simple goal: To build unforgettable brands and help companies with their marketing. This goal had a catch: we wanted to make marketing more accessible than ever before.

Our goal was always going to be challenging. To achieve it, we combined a year of research in human behaviour with my prior expertise in advertising & marketing along with my co-founder's expertise in engineering to find a way of applying technology to make marketing more affordable.

Formally, my role at Heurist involves me performing a variety of tasks, from drafting and planning the broad business strategy, to devising ways to market ourselves and brand ourselves that is both effective and unforgettable. I am primarily involved in the strategic direction of the company, but also liaise directly with clients and solicit partnerships with organisations that share a similar vision to our own.

Co-Founder & Marketing Consultant

Identify and source partner opportunities
Research partners and key players
Network and build a scalable platform for CAASie

Partnership lead, CAASie

Providing a creative contribution and to act as a constructive critic to the Indian team plans for digital display boards in India.
Monitoring the performance of the company and the execution of plans

Non Executive Director- Heurist-the advertisers, India

ACTE Group

I joined the ACTE group in 2013 to further expand my training repertoire, and, in particular build on a passion to train budding entrepreneurs how to market themselves. I wanted to find a way to teach the next generation of marketers what I had learned in a career of brand management, marketing strategy, and advertising. I also sought to evolve a skill that I had acquired: teaching and mentoring.

Marketing, Leadership, and Business Trainer

Dezine It

In 2012, I co-founded a graphic and web design studio - Dezine It. It evolved out of the passion my son and I shared for great design work. Our business was simple - we designed print media, logos, websites, and apps for clients that found other studios outside their budget.

Throughout the existence of Dezine It, business was good. We steadily served clients from across the globe, with projects from Australia, the UK, and even the Netherlands. We were recognised as a Top-Level designer on the design site 99Designs - an achievement that we are still proud of to this day.

My role was predominantly as a designer, however, due to the small nature of the business, I was in charge of various core elements including managing its finances, engaging with clients, and generating leads and networking where possible.

Co-founder & Web and Graphic Designer

Australian Institute of Commerce & Technology

AICT is a training institute based in Perth, Western Australia. They specialise in both Commerce and Technology. My role required me to manage a project to develop the Diploma in Printing and Graphics Arts (Multimedia) ICP50210.
This was in addition to delivering training, while also developing the required resources and assessment tools in accordance with ASQA requirements. Working with a team, I helped develop an assessment strategy that adhered to the performance criteria, through multiple levels of moderation and validation to ensure compliance with government standards. This was performed while endeavouring to provide the best possible experience for the student in gaining valuable knowledge to meet industry requirements.
Responsibilities:
• Project manage the development, implementation and delivery of the Diploma in Printing and Graphics Arts (Multimedia) ICP50210 as per ASQA requirements.
• Lecturing multimedia units, assessing students on their Multimedia, Web and Graphic Designing as per ASQA requirements.
• Validation and moderation of the multimedia units.
• Provision of students with relevant and industry-relevant training.

Multimedia Lecturer

Cambridge International College

Cambridge International College is a training organisation, based in Perth, Australia. Here, I started as a Lecturer in Graphic Design. I was then entrusted with the role of Student Coordinator based on the rapport and the support I offered students as their lecturer. Going the extra mile to help them gain those valuable skills was the key to success both for them, as well as the institution.

My responsibilities included:
• Coordinate the administration of students for the courses run by the institute
• Liaise with faculty staff and stakeholders including course and program coordinators.
• Contribute to the development of curriculum as per ASQA.
• Develop the faculty timetable for each term.
• Monitor student progress, and resolve student and academic queries and issues, promptly and accurately.
• Assist with admissions, enrolment, examinations, graduation, international student compliance issues.
• Manage trainers and trainer matrix for effective delivery of qualifications.

Pre-Press Lecturer/Student Coordinator

Contracting to QPA Australia and S&T Graphic Design and Printing

Quality Publishing Australia (QPA) is a publishing house. I brought my experience as a marketing and advertising specialist and applied it here  executing designs on a wide range of print formats.

On a daily basis the design requirements or brief changed to suit the requirements. Formats varied from A4 posters to large maps, and then again to 300-page books with specialised printing requirements.

My responsibilities included:
•   Design, layout and printing of maps, directories, kids’ books, charts and posters from inception to the final printing, ensuring to provide correct output with relevant links to the printer. 
•   The upkeep of map correctness involving tasks such as updating roads and tracks and ensuring the relevant colour schemes were used.

Graphic Designer

Kaashyap Technologies Limited

Kaashyap Technologies is a software development & training organisation. My role here was largely similar to my prior role at Cholamandalam. I evolved from Marketing and Advertising Manager to Marketing and Brand manager, reporting directly to the General Manager of the company. Once again, I oversaw the brand and marketing strategies, and coordinated every marketing activity the company engaged in, from the execution of campaigns to the designs of the individual marketing materials.

Formally, my role saw me performing the following tasks:
•	Developing the marketing strategy for the company in line with company objectives and directives of the board
•	Co-ordinating marketing campaigns
•	Overseeing the company’s marketing budget.
•	Creation and publication of all marketing material in line with marketing plans.
•	Planning and implementing promotional campaigns.
•	Overall responsibility for brand management and corporate identity
•	Preparing print marketing campaigns to meet strategic requirements

Marketing and Brand Manager

CHOLAMANDALAM INVESTMENT AND FINANCE COMPANY LIMITED

Cholamandalam Investment and Finance is a subsidiary of the 4.9 billion-dollar Murugappa Group in Chennai, India. And within this company, I was the Advertising Manager. To this end, I was involved in the development of the company's marketing strategy, and subsequently lead every marketing campaign that was run by the organisation. I also oversaw the integration of all marketing communications within the sales activities, and developed the broader brand strategy for Cholamandalam. In this role, I reported directly to the Vice President of the organisation.

My role saw me perform the following tasks:
•      Formulating and implementing policies and plans for advertising, public relations, in consultation with the Vice President.
•	Managing all marketing for the company and activities within the marketing department.
•	Developing the marketing strategy for the company in line with company objectives.
•	Co-ordinating marketing campaigns with sales activities.
•	Overseeing the company’s marketing budget.
•	Creation and publication of all marketing material in line with marketing plans.
•	Planning and implementing promotional campaigns.
•	Overall responsibility for brand strategy, development, management and corporate identity.
•	Preparing print marketing campaigns.
•	Monitor and report on effectiveness of marketing communications.
•	Creating a wide range of different marketing materials.
•	Working closely with design agencies and assisting with new product launches.
•	Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Asst Marketing And Advertising Manager

Experienced marketer with a demonstrated history of working in the marketing and advertising industry. 

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