Joe Kevens

PartnerStack

- Helping to scale from the $2M to $20M stage.
- Grew Marketing-sourced revenue from nearly nil to 50%.
- Leading a Demand Gen team, growing it from 1 to 5 team members.
- Awarded internally with: the Everest Award (2x), a cross-functional team award for taking on the biggest challenge. Back-to-back winner of the Dragon Boat award, awarded to the team that is working together strongly and producing exceptional results (Marketing team award in our first two quarters as a team). The Dark Horse, awarded to the person who does all of the hard work and has gone unnoticed (individual award).

Director of Demand Generation

Senior Marketing Manager

B2B SaaS Reviews

Despite many marketers disliking the current state of review sites, surveys consistently show that buyers still rely heavily on reviews when making purchasing decisions. Marketers, business leaders, and software professionals (begrudgingly, sometimes) acknowledge that they should do something about reviews. B2B SaaS Reviews is dedicated to providing the best practices, processes, and resources that help organizations maximize the value of user reviews.

Founder

LevelJump Software

- Helped grow from ~$1M to $2M in ARR.
- Worked on a small but mighty team of marketers and sales reps on Inbound, ABM, and events.
- Acquired by Salesforce.

Demand Generation Manager

Influitive

-  Consistently deliver on an assigned target of 800 MQLs per quarter during a period of high customer churn by focusing on paid ads, lead nurture, and ABM.
- Worked on a team of 12 marketers.
- Acquired by Jigsaw Interactive.

Self employed

After completing a two-year work abroad stint in London on a "youth mobility visa," my wife and I were lucky enough to spend 80 days travelling through Southeast Asia before we returned home to our lives in Toronto.

Traveller

Infuse Consulting Limited

- Lead Marketing and helped increase revenue YoY by 50% efficiently and profitably.
- Generated leads for Sales, increasing inbound leads from rare inquiry to steady stream (10x increase).
- Managed all marketing and sales operations; Marketing automation (purchased, installed and ran Marketo) and CRM admin (Salesforce).
- Winner of the company's first "unsung hero" award.

Marketing Manager

Intelliware Development Inc.

- Increased Intelliware leads by 22% with 60% fewer staff and 55% less marketing budget by re-balancing the budget, increasing our output of thought leadership and use of digital marketing, and scaling back or eliminating low-value initiatives.

B2B Marketing Specialist

Eloqua

- President's Club recipient and top SMB Sales Development Representative of the year.
- Achieved 102% of quota.
- Acquired by Oracle for $871 million.

Sales Development Representative

Toronto Global

Manager, Business Development

PricewaterhouseCoopers

Marketing Intern 

Hi there 👋 I'm the Founder of B2B SaaS Reviews.com, the Director of Demand Generation at PartnerStack, and the Father of Clara, a beautiful three-year-old girl. 

Before PartnerStack, I worked for other go-to-market B2B SaaS companies: Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).

My professional passion is figuring out how software companies can align their go-to-market strategy with today's B2B buying journey. This has led me to user reviews, leveraging the customer's trusted voice, and partnerships, which are also generally more trusted than traditional sales and marketing.

If you're in B2B SaaS and want trustworthy advice on getting reviews, prioritizing review sites, and leveraging reviews in your go-to-market strategy, subscribe to my LinkedIn posts and my email newsletter on B2B SaaS Reviews.com.

PartnerStack is the only company that has built a platform, marketplace and payments layer that powers indirect software distribution. Built to help B2B SaaS companies grow, PartnerStack drove over $120 million in revenue for businesses in the past year alone, through its network of partners.

PartnerStack has been named:

• #1 Best Workplace in Canada (0-100 employees) by Great Place to Work®
• #1 Partner Management AND Affiliate Marketing software by G2
• One of Canada's fastest-scaling private companies on the 2021 Narwhal List

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