Joel Northrup

Service Cart

Co-Founder

Deep Lawn

Deep lawn is a software product for lawn care and landscape companies utilizing machine learning and geospatial data to automatically map out and calculate the lawn areas of a property.

Our e-commerce tools enable companies to sell their services online in less than a minute.⏰

Founder and CEO

Samsung Austin Semiconductor

Machine Learning Engineer at Samsung Austin Semiconductor

Machine Learning Engineer

Lawn Robotics

-Assisting in design & development of AWS Cloud infrastructure to store/order captured data
-Running statistical analysis on autonomous vehicle capture date
-Utilizing Machine Learning and Deep Learning methods to model data
-Hands on design of the Battery Management System (BMS)
-Developing embedded C code modules to capture real time chemical flow

Data Scientist

Lawn-Tek

Built Lawn and Tree Application Company 
Highest Rated Lawn and Tree Application Company in Iowa
Managed team of 10 lawn service technicians
Sold and managed large scale landscaping projects of over 50K

I’m Joel Northrup. Founder and CEO of Deep Lawn.

I have worked at some of the top companies in the world as a Machine Learning Engineer - but prefer to build businesses.

Over the course of the last 12 years, I have built a few outdoor service businesses, a robotics company, and a few software companies. My focus lately has been on building innovative software products for service companies (lawn care, pest control, cleaning services, etc.).

I am currently based out of Austin, Texas, USA.

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