XPGURUS

- Spearheaded marketing strategies that resulted in an average of $3.2M in revenue growth for partner law firms.
- Developed and implemented comprehensive marketing packages tailored to the needs of personal injury law firms, from local visibility to digital overhauls.
- Created custom ad campaigns, SEO strategies, and content creation specifically for the legal sector, resulting in enhanced lead generation and ROI.
- Pioneered data-driven marketing solutions, including automated lead generation and conversion tracking, tailored for the unique needs of the legal industry.
- Advised law firms on strategic hires and growth planning to ensure sustainable expansion and market dominance.

Founder

The HUB Palm Beach

I co-founded The HUB Palm Beach, a dynamic platform offering The HUB  Brew, a free weekly newsletter for ambitious individuals eager to elevate their businesses and personal growth. Every Saturday, our subscribers gain access to actionable insights and proven strategies in the digital domain. After facing personal adversity, I channeled my resilience into relaunching The HUB,  transforming it into an invaluable marketing and entrepreneurial guidance resource. In addition to sharing expertise through a daily podcast, I developed  The HUB U, a 30-day accelerator program to empower small business owners and digital creators to impact 10,000 members by 2025. The HUB Brew is more than a newsletter; it's a community committed to fostering success and freedom in business and life.

Co-Founder

Matterkind

As the Manager of Addressable Strategy at Matterkind, I played a pivotal role in steering digital marketing initiatives. My responsibilities encompassed strategizing and executing advanced digital campaigns, with a strong focus on precision targeting and personalized messaging. I was instrumental in leveraging data-driven insights to optimize campaign performance, ensuring maximum engagement and ROI for our clients.

Manager, Addressable Strategy

Law Offices of Craig Goldenfarb, P.A.

As Media Planning Manager,I conceptualized and implemented comprehensive pay-per-click (PPC) campaigns across various platforms, including Google Ads, Microsoft Ads, and YouTube. My role included monitoring and refining these campaigns for peak performance,  developing high-impact retargeting strategies, and managing a diverse digital media portfolio. I successfully managed a dedicated annual budget, directing funds toward the most effective channels and collaborating closely with the marketing team to craft compelling digital assets.

Media Planning Manager

Think Freely Marketing Group

During my tenure at Think Freely Marketing Group, I honed my skills as a Digital  Marketing Expert. My role involved developing and executing innovative  marketing strategies that effectively leveraged the power of digital channels.  My focus was on creating impactful campaigns that resonated with target  audiences and drove significant business growth.

Digital Marketing Expert

Cross Country Healthcare

As a Search Engine Marketing Analyst at Cross Country Healthcare, I  specialized in optimizing online content for enhanced search engine visibility.  My expertise in keyword research, SEO strategies, and performance analytics  played a critical role in boosting the company's online presence and user  engagement.

Search Engine Marketing Analyst

Techzilla - Saveology

In the role of Internet Product Manager at Techzilla - Saveology, I led cross functional teams in delivering new business and technology initiatives. I  managed projects from inception to implementation, translating business needs  into actionable requirements. My collaboration with senior stakeholders and the  management team was pivotal in establishing efficient project management  methodologies and process improvements.

Internet Product Manager

SoVi Digital

At SoVi Digital, I combined my project management and internet marketing  expertise to deliver tailored digital solutions. My responsibilities included  overseeing project development, managing web designers and developers,  and resolving project issues. My focus was on creating and implementing  effective marketing strategies that maximized online exposure for our clients. As the Director of Development, I was entrusted with managing project  development from start to finish. My role involved clear communication of  project expectations, overseeing web designers and developers, and ensuring  the quality of deliverables. I focused on fostering a collaborative team  environment and resolving any project-related conflicts efficiently.

Project Manager/Internet Marketing Specialist

•	Direct and manage project development from beginning to end
•	Effectively communicate project expectations to team members and clients
•	Manage and oversee  Web Designers and Developers
•	Set and continually manage project expectation with team members
•	Delegate tasks and responsibilities to appropriate personnel
•	Identify and resolve issues and conflicts with the project team
• QA testing

Director of Development

WP Associates

At WP Associates, I was responsible for providing exceptional customer service  and technical support. Handling an average of 80-100 calls daily, I addressed  customer inquiries, offered troubleshooting assistance, and ensured the quality  of the company's content. My role was pivotal in enhancing customer  experience and maintaining high standards of service delivery.

Customer Service/Tech Support/Compliance

I am the Founder of XP Gurus, a digital marketing agency that helps personal injury law firms increase their online visibility and generate more leads with SEO. With over 10 years of experience in online marketing, I have a proven track record of delivering results for clients across various industries and markets.

As a certified Bing Ads and Google Adwords professional, I leverage data-driven insights and advanced tools to create and execute effective digital campaigns. I am passionate about empowering small businesses and entrepreneurs with the knowledge and skills to succeed in the digital domain. Through my weekly newsletter, The HUB Brew, and my daily podcast, I share actionable tips and strategies on SEO, web analytics, marketing automation, and more. I also developed The HUB U, a 30-day accelerator program that aims to impact 10,000 members by 2025.

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Joel Castillo

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