Joel Davidge

Marketing Manager

Off to Work

Senior Brand Marketing Manager

Delivered bespoke LinkedIn training to sales and business development teams resulting in +31% increase in average confidence in using the platform.

Brand Marketing Manager

The Cocktail Service

Pitched to media leading to features in Class Bar Magazine, The Caterer, and Master of Malt

Marketing Executive

The Cocktail Society

- Pitched to media leading to features in The Daily Express, The Daily Mirror, and Chelsea Magazines

- Identified high performing variations using Google Optimize, leading to 150% increase in ecommerce conversion rate

- Delivered brand activations at BBC Good Food Show and Pub in the Park with estimated 10K footfall on stand.

Selected Clients: Amadeus, Absolute Taste, Compass Group, Silverstone Circuit, Sodexo, University of Birmingham, Artemis Venue Services (Blackwell Grange, Mythe Barns, Curradine Barns).

● Assisted NHS sites including NHS Nightingale by recruiting and onboarding new team members to work in UK hospitals

● Managed one direct report and oversaw other junior team members; temporarily oversaw branch manager duties in our Edinburgh branch

Account Manager

● Voted onto Off to Work's Junior Board, providing strategic leadership to our internal team and casual workers

● Developed a new on-call system and out of hours service, which allowed team members and clients to access support more quickly, whilst also relieving the burden of out-of-hours calls to our internal team

● Designed new workflow for our automated chatbot, allowing team members and clients to access the information needed more quickly, and relieving pressure of chat volume for on call operatives

Junior Board Member

Delivering our "On The Road" campaign highlighting OTW's leading status as an external events expert.
- Developed strategy documents outlining aims and metrics for the campaign
- Liaised with internal and external stakeholders to deliver a campaign logo, vinyl printed vehicle, and lock in key events across the UK for the campaign vehicle to visit
- Content creation for website and social media

Marketing Assistant

Effective stakeholder management including onsite support and upselling additional staff led to secured larger bookings, growing revenue on previous years at F1 Grand Prix and Cheltenham Gold Cup festival by 17.8% and 22% respectively

Volunteered to rework our assessment and training methods, leading to increased team member retention, positive feedback from clients and repeat bookings

Assistant Operations Manager

Highlights: Silverstone F1 British Grand Prix 2018, Cheltenham Racecourse Gold Cup Festival 2018
Redesigned our cocktail bartender training with new resources and grading system.

Staffing Assistant

- Creating snappy, eye catching copy for job adverts to attract prospective candidates
- Interviewing candidates over the phone and assessing them on a number of criteria
- Adhering to legal and compliance guidelines issued by the Home Office concerning visas and right to work
- Leading our assessment and induction days which included teaching candidates hospitality skills such as canape and champagne service, and table service and assessing them on attitude, interaction and practical skills

Recruitment and Operations Coach

Furlonteer

Launched the Furlonteer community group on LinkedIn, leading webinars and other events to engage our community of furloughed workers.

Content and Community Manager (Voluntary)

ICAN Future Star ltd

- Creation of written articles designed to engage with a millennial audience
- Keyword research using analytics tools and building consumer profiles
- Undertook data analysis on content performance to build a new content marketing strategy leading to increased interaction and shares on social media
- Increased website traffic from target market (China) by hosting a weekly Weibo livestream about life as a student in the UK

Digital Marketing Intern

Various

Working holiday in New Zealand, followed by travels in Australia and Asia. I worked a variety of customer facing roles to fund my trip: pouring pints, housekeeping, and running the sound and lighting for a local pantomime!

Travel and Work Abroad

Scenes of Reason

As an early employee for this media startup I was responsible for all articles at scenesofreason.con
Articles published on The Independent's i100, Huffington Post, Electoral Reform Society and Backbench

Senior Content Executive

Hel's Angels

- Part of a Guinness World Record attempt on a campaign with Fairy Liquid/Make A Wish Foundation
- Upskilled to team leader and managed teams on site
- Assisted with admin tasks such as writing job briefs, booking staff and preparing event kit

Brand Ambassador

Hospitality and Event Staff

I create compelling content for hospitality and drink brands to drive marketing success

I started out in events working flexible agency shifts; now I'm learning how leading events professionals bring their events to life and sharing their tips in a monthly newsletter.

Amazing events are made by amazing people. Finding them is the tricky part.

If you're doing interesting things in the world of events, I'd love to talk.

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