Joe Lovett's Linkedin Analytics

In my career, I saw the same pattern over and over: Startups (and even established companies) with bold visions— (and despite AI's overuse, I still love a good em dash!) but no clear message. They had a logo, maybe a tagline. But when it came time to build campaigns, create websites, or pitch to customers, things broke down. They didn’t know what to say, what competitors were saying, how to say it, or even why it mattered. And they were asking us, the agency, to launch campaigns without the foundation: no point of view, no brand narrative, no clarity on what makes them different. So we’d start building. But it always required backtracking, rewrites, and rounds of clarification. Which takes resources and time. That’s when it clicked for me: Great marketing doesn’t start with a channel. It starts with clarity. does this sound familiar? ❌ You’re stuck re-explaining your vision to your team—over and over. ❌ You know what you’re building matters, but you can’t quite say it in a way that resonates. ❌ You’ve tried outsourcing marketing, but it never quite lands. ❌ Your team needs focus. Each person tells a different story. Your story needs team buyin and alignment. ❌ Each post/article/blog takes hours, and you’re not sure it’s even relevant. That’s where I come in. I help founder-led, fast moving yet undermarketed teams get clear on their brand, sharpen their message, and focus their go-to-market, so campaigns, content, sales decks, even culture, all move in sync. I’m not here to make you sound like everyone else. I’m here to make you sound like you, .with the clearest possible pitch and value proposition. If you’re launching, relaunching, or scaling, and need fast-hitting strategic support, let’s talk. 📌 Brand Narrative & Positioning 📌 Messaging Systems & Campaign Foundations 📌 Strategic Workshops to Align Your Team 📌Pitch decks that resonate Let’s get your message right. So everything else works better.