Vibrant Insights

Founder, Director

Victoria State Emergency Service

Involved in the response to natural disasters, predominantly flood/storm events, and assisting other emergency agencies in their duties (Victoria Police, CFA/MFB).

Volunteer Member

Lewers Research

Executive Director

Nature Research

Senior Associate Director | Innovation Leader

Principal research consultant with an agnostic approach to finding clients the answers to hard questions. Significant quantitative expertise but with broad methodological experience in qualitative, digital and secondary data sources. Working across multiple industries (finance, retail, digital, services, consumer goods, with both commercial and government/social), with projects of various size, scope, scale and geographic coverage (both local and international).  
Involved in all aspects of creating clarity for our clients: from responding to a brief, challenging the approach, through to the ultimate delivery of clear insights and recommendations and everything in between.
Responsible for managing a talented team of three consultants directly and working closely with our other 20 consultants in various capacities.

Senior Associate Director

Involved with conducting secondary or primary evidence-based marketing research for clients from a multitude of industries and sectors. Involved at all stages of jobs from inception to completion (designing a study program to meet briefs, embracing new innovations or approaches to meet requirements and budgetary restraints, project cost control, client liaison, on-going project management and job coordination, questionnaire design, data analysis and interpretation, report formulation and guidance, providing face-to-face presentations and debriefs, etc.). 
Recent experience includes running projects as broad as a 14 country, multi-language continuous tracking study through to extremely quick 3 day turn-around projects to provide guidance on strategic business decisions. Involved with both conducting research and also pure consultancy. Client sectors range from travel/tourism, employment services, consumer goods, not-for-profit/NGO, mental health and well-being, banking/financial services, automotive, luxury goods, public utilities, retailer, and clothing/apparel. 
Methodological experience includes online traditional surveys, smart-phone/tablet surveys, online communities/groups, mixed methodology and digital. Extensive analysis experience using Q Research Software, running advanced analysis including segmentation, regressions, cluster analysis, etc. 
My short to medium focus is on continuing to provide highly targeted, actionable and honest answers to client business problems, condensing the typical 'unwieldy' report into an easy-to-digest document with clear direction and future-focused honest recommendations.

Associate Director

Research Director

Conducting secondary or primary evidence-based marketing research for clients from a multitude of industries and sectors. Involved at all stages of jobs from inception to completion (cost estimations, client liaison, job coordination, questionnaire design, data analysis and interpretation, report formulation, face-to-face presentations and debriefs, etc.)

Account Manager

Millward Brown

Responsible for job co-ordination, on-going support and maintenance and co-ordination of account team. During this time also operated as a formal line manager with one direct report, and one indirect/buddy. Responsible for preparation and presentation of reports to match client expectations and brief, data checking, integrity and analysis, visual appeal of presentations. Client Service/Operations liaison as Client Service Representative: Involved in rolling out new processes/efficiency, resolution of issues and various other tasks, as well as charity champion.

Senior Account Executive

Account Executive

Graduate Account Assistant

Founder, Director at Vibrant Insights: purpose-driven market research agency

Founder of Vibrant Insights - a market research, insights and strategy agency focused on helping brands thrive.

We leverage human stories, create and curate data sets, and tinker with behavioral economics experiments to allow businesses to make better decisions with greater confidence. 

From broad expertise in methodology and approach, across categories, from the lean and agile to the strategic and considered - we've partnered with businesses of all shapes and sizes in Australia and abroad. And, at the same time, we're purpose-driven and give back.

As for 'Vibrant'? Because we bring energy and vibrancy to all we do. From our 3-5 point key takeaway promise, to insights reports that leap off the page and invite you to read them, we take pride in deliverables you'd proud to share.

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Joel V.

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