Manna Digital

Freelance content & SEO services for B2B brands.

Founder

Convrrt

Marketing Consultant

Alyce

Tripled unbranded search traffic in 10 months.  Managed content operations, including freelancers and in-house writers. Resolved many technical SEO issues and applied many on-page improvements. Collaborated with product and growth marketing to drive qualified pipeline.

Content & SEO Manager

Nextiva

Managed revenue-producing content on blog, landing pages, and mid-funnel campaigns. Led ideation, creative briefs, writer engagement, reviewing, and last-mile publishing of content. Key outcomes included scaling its blog from 900K page views to 2.2M and lifting organic search visibility from 1K top-ranked (1-3) keywords to 12K+.

Senior Content Marketing Manager

Scottsdale Unified School District

Oversaw the website and social media for one of the largest school districts in Arizona resulting in an improved user experience, community engagement, and website performance. Key outcomes included training 60+ district staffers and optimizing the website to meet accessibility standards (WCAG).

Supervisor of Web and Social Media

OfferPad

Developed and executed social media strategy for a high-volume real estate agency that increased awareness, audience engagement, and qualified leads. Achieved a 7x ROAS on social media ad campaigns and stood up prospect-focused copywriting projects.

Social Media Manager

Local Motors, Inc.

Managed social media for an innovative automotive manufacturer that resulted in exceptional brand awareness and audience engagement. Noteworthy campaigns included the Rally Fighter, 3D-Printed EV Strati, and Olli, a self-driving electric bus.

Infusionsoft

Managed the developer community that resulted in strategic integrations that swelled customer acquisition and retention. Mentored developers on marketing to achieve user growth and increased customer LTV by 22%+ from select technical partnerships.

Developer Partner Program Manager

Led the company’s blog strategy; authored and edited a steep volume of content, proving it out as a successful organic growth channel. Conducted customer + market research to create a mature content strategy and measured influence on customer acquisition.

Senior Content Strategist

Curated a lively customer community and developed and scaled a social media and community program. Aligned social media program to business initiatives, incl. policies and processes, resulting in a positive ROI.

Community Manager

Served as an online community manager where I blogged professionally in support of company's products and services, addressed illegal or unsafe content, resolved executive and consumer escalations, collected and analyzed user feedback, and managed a successful team that moderated numerous areas in AOL's online communities.

Program Manager

First point-of-contact for AOL members addressing technical and premium service needs. Recognized for identifying and mitigating sophisticated malware affecting 120K members. Provided one-to-many support on community forums and company blogs.

Customer Care

Content & SEO Practitioner 🛠️

⚡️ I help B2B brands grow traffic through organic content and SEO. I have a mastery of how people discover and evaluate brands and later become customers. In addition to web content, I provide technical SEO audits, email copywriting, ad copy, and content production support.

📈 My work has helped thriving brands Alyce, Nextiva, Offerpad, and Keap. I could help you, too. Feel free to drop me a message.

👨‍👩‍👦 Outside work, I'm a proud husband and dad to an remarkably creative four-year-old. I live on the outskirts of Phoenix and have recently gotten into playing Xbox with my family. Weather permitting, I enjoy casual hikes around the Phoenix area.

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Want to drive more opportunities from LinkedIn?

Joe Manna's Linkedin Analytics